Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

... more

4.9

4949 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 290 episodes available.

Mastering Social Media for Schools episodes:

October 20, 2025Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.

Learn how improvements were made with both internal and external communication and how they tracked their progress.

Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.

Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.

SPECIAL GUEST
Michelle Karpinski, MPA
Community Relations Manager
Portage Public Schools, Michigan

Email: [email protected]

Website: https://www.portageps.org
Facebook: https://www.facebook.com/portagepublicschools
Instagram: https://www.instagram.com/portageschoolsmi

USEFUL INFORMATION
Check out the full Communications Audit from their website - click here for the report.
You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
October 13, 2025Inside Walled Lake’s Award-Winning Social Strategy with Jason Lewis
Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference.

Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students.

Discover how Jason’s summer scavenger hunt turned quiet months into a community-building social media win.

Feeling stuck? Jason’s journey from TV to school PR shows the value of starting small, gaining trust, and being bold with creative ideas.

SPECIAL GUEST
Jason Lewis
Communications Specialist
Walled Lake Consolidated Schools, Michigan

Email: [email protected]
X: @JasonLewis_tv

Website: https://www.wlcsd.org
Facebook: https://www.facebook.com/wlcsd
Instagram: https://www.instagram.com/walledlkschools/
X: https://x.com/WalledLkSchools
LinkedIn: https://www.linkedin.com/company/walled-lake-consolidated-schools
YouTube: https://www.youtube.com/channel/UCHZPd3JtrmoakLAHVUbeiMA

USEFUL INFORMATION
Social Media Hub for Walled Lake Consolidated Schools
2025 Golden Gribble - Best Contest Award
2024 Golden Gribble - Best Student Takeover - Direct link to Bella’s takeover
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
October 06, 2025Everyday AI in Schools: Tools, Tips & Mindset Shifts with Tyler Moberg
Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.
Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.
Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.
What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possible, and Tyler explains how.

SPECIAL GUEST
Tyler Moberg
AI Learning Specialist
Amplified Impact LLC, Minnesota

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/tyler-moberg-249570215/

Website: https://www.amplifiedimpact.solutions

USEFUL INFORMATION
You’re invited to our Social Media for Schools Retreat - June 23-25, 2026. This year’s focus includes AI and students as storytellers!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
53min
September 29, 2025Authenticity Meets Strategy: School Social Video Tips with Sara Schneider
Sara Schneider from CSCOE spills the secrets behind her "Marketing Minute" video series—and how it’s inspiring 151 Catholic schools to show up online with confidence.

You’ll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100!

Worried about being on camera? Sara shares real-talk advice on ditching perfection and just showing up.

Get ready to steal some seriously smart ideas for launching your own series—even if you’ve never hit ‘record’ before.

SPECIAL GUEST
Sara Schneider
Associate Director of Enrollment
Catholic Schools Center of Excellence (CSCOE), Minnesota

Email: [email protected]

Website: https://cscoe-mn.org/
Facebook: https://www.facebook.com/CSCOE
Instagram: https://www.instagram.com/cscoe_mn
X: https://x.com/CSCOE_MN
LinkedIn: https://www.linkedin.com/company/catholic-schools-center-of-excellence/

USEFUL INFORMATION
Links to Mic and Light for videos
Sara’s personal favorite mic 😁 (a little more pricey)
Marketing Minute examples
Post recorded live
Showcased a principal: had a lot of traction and shares!
One talking about websites
Join us for the Social Media Retreat for Schools in June 2026! Learn more here.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
September 22, 2025Learning as She Goes: How to Grow into a Confident Storyteller with Tricia Johnson
Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go.

No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky notes. If you’ve ever felt unqualified, her journey will remind you that curiosity and commitment go a long way.

From overwhelm to confidence, Tricia shares how trial and error, along with a few Canva hacks, changed everything. She’s honest about the struggles and the small wins that built her into the communicator she is today.

You’ll love her real talk on feedback, slowing down, and why it’s OK not to have all the answers (yet). Tricia reminds us that giving ourselves grace is just as important as giving it to everyone else.

SPECIAL GUEST
Tricia Johnson
Social Media Content Creator
Blaine School District, Washington

Email: [email protected]

Website: https://www.blainesd.org
Facebook: https://www.facebook.com/borderitepride
Instagram: https://www.instagram.com/blainesd503/

USEFUL INFORMATION
Tricia’s examples:
Impact video post from mock car crash
Alert post to community about distracted & impaired driving event
Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
44min
September 15, 2025Hosting Camps or Clinics at Your School? Keep it Simple with Camp Simple! with Brian Bridges
My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for!

Whether it's a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your staff can focus on the fun, not the forms.

Say goodbye to messy Google Forms and Venmo links. Camp Simple creates a polished, easy-to-share registration page that makes you look like a rockstar communicator.

Trust me—once you see how easy it is, you’ll want to tell your whole staff. Head to campsimple.net and share it with your coaches, teachers, and club leaders today!

SPECIAL GUEST
Brian Bridges
Director of Communications at Lake Hamilton, Owner of Camp Simple
Lake Hamilton School District & Camp Simple, Arkansas

Email: [email protected]
Connect with Brian on Facebook
Connect with Brian on Instagram

Websites:
https://campsimple.net/
https://www.lhwolves.net/

USEFUL INFORMATION
Order your copy of my book, Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
39min
September 08, 2025Real Talk on School PR Transitions, Purpose & Growth with Dr. Jordan Ziemer & Kaitlin Paonessa
Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared.

Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and how to find support (even if you’re a team of one).

Packed with real talk and ready-to-use advice: Learn how to be coachable, set boundaries, and ask the right questions before tearing anything down — literally or figuratively.

You’ll leave with fresh inspiration and specific tools — like how your Enneagram type might shape your PR style, why celebrations matter most on social, and how to build your professional community.

SPECIAL GUESTS
Dr. Jordan Ziemer
Executive Director of Communications
Abilene ISD, Texas

Email: [email protected]
X: @jordanziemer
LinkedIn: https://www.linkedin.com/in/jordanziemer/

Kaitlin Paonessa
Assistant Director of Communications
Abilene ISD, Texas

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/kpaonessa/

Website: https://www.abileneisd.org/
Facebook: https://www.facebook.com/abileneisd
Instagram: https://www.instagram.com/abileneisd
LinkedIn: https://www.linkedin.com/company/abileneisd
YouTube: https://www.youtube.com/@abileneisdtx

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
1h 9min
September 01, 2025You Can Teach a Principal New Tricks: Social Media Success with Scott Gordon
Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership.

Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school.

Discover the impact of splitting athletic and school pages—and how it spotlighted more than just sports.

Hear how one small-town principal uses everyday moments, history, and humor to authentically connect with his community.

SPECIAL GUEST
Scott Gordon
Principal
Regional School Unit 34, Maine

Email: [email protected]

Website: https://www.rsu34.org/o/oths
Facebook: https://www.facebook.com/OTHSCoyotes/
Instagram: https://www.instagram.com/othscoyotes/

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min
August 25, 2025Showcasing School Personality Through Social Media with Sandy Sutty
From educator and parent to PR pro - Sandy Sutty shares how her personal connection to the school fuels her storytelling.

Showing up for students is Sandy’s not-so-secret weapon to building authentic, engaging social content.

Want to grow your followers fast? Sandy breaks down her 14K+ follower jump with a simple, strategic content plan.

Discover how she taps into student interns, QR codes, and the addition of Class Intercom to make content collection fun and sustainable.

SPECIAL GUEST
Sandy Sutty
Admissions Marketing and Communication Manager
Salesianum School, Delaware

Email: [email protected]

Website: https://www.salesianum.org/
Facebook: https://www.facebook.com/Salesianum
Instagram: https://www.instagram.com/salesianumschool/
X: https://x.com/Salesianum
LinkedIn: https://www.linkedin.com/school/salesianum-school/
Threads: https://www.threads.com/@salesianumschool

USEFUL INFORMATION
Short video Reel of Jerome cleaning the floor
Viral post of the Speak Your Mind Challenge with Principal Father Beretta
Join the wait list for our Social Media for Schools Retreat in Stillwater, MN
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
47min
August 18, 2025Using Social Media to Stand Out in a Crowded School Market with Meghan Weaver
After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success!

Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus.

Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s.

Learn why Meghan prioritizes clarity of purpose—driving enrollment and community pride—to guide every social media decision.

SPECIAL GUEST
Meghan Weaver
Director of Marketing and Communications
St. Martin’s Episcopal School, Louisiana

Email: [email protected]

Website: https://www.stmsaints.com
Facebook: https://www.facebook.com/stmsaintsla/
Instagram: https://www.instagram.com/stm_saints/

USEFUL INFORMATION
Open microphone interview - click to watch!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
50min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 290 episodes available.

More shows like Mastering Social Media for Schools

This American Life by This American Life

This American Life

91,055 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,079 Listeners

20/20 by ABC News

20/20

11,868 Listeners

The Daily by The New York Times

The Daily

112,454 Listeners

Up First from NPR by NPR

Up First from NPR

56,402 Listeners

School PR Podcast With Ryan Foran by Ryan Foran

School PR Podcast With Ryan Foran

7 Listeners

Today, Explained by Vox

Today, Explained

10,236 Listeners

Call Her Daddy by Alex Cooper

Call Her Daddy

165,706 Listeners

Dateline NBC by NBC News

Dateline NBC

47,956 Listeners

Mindful School Marketing by Tara Claeys & Aubrey Bursch

Mindful School Marketing

14 Listeners

Morning Wire by The Daily Wire

Morning Wire

26,665 Listeners

New Heights with Jason & Travis Kelce by Wondery

New Heights with Jason & Travis Kelce

18,391 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,362 Listeners

What Now? with Trevor Noah by Trevor Noah

What Now? with Trevor Noah

4,218 Listeners