Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 274 episodes available.

Mastering Social Media for Schools episodes:

June 30, 2025From Chaos to Clarity: Fixing Enrollment and Marketing Together with Laurie Ehrlich & Miriam Stein
In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.

4 Key Takeaways for Listeners:
What simple shift could instantly bring more clarity and purpose to your school’s social media posts?

How often should your marketing and enrollment teams actually meet—and why does it matter?

What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?

Why fixing your team dynamics might be the unexpected key to filling your classrooms.

SPECIAL GUESTS
Laurie Ehrlich
Co-Founder + Marketing Strategist
Thrive Hive, Maryland

Miriam Stein
Co-Founder + Enrollment Strategist
Thrive Hive, Maryland

Email: [email protected]
Website: https://www.thrivehive.group/
LinkedIn: https://www.linkedin.com/company/thrivehivegroup/

USEFUL INFORMATION
🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
50min
June 23, 2025Get Social Summit Sneak Peek – Tips for Powerful School Social Media with Max Smith
Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.
Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.
Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.
Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.

SPECIAL GUEST
Max Smith
Digital Marketing Manager
Region 10 ESC, Texas

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sterling-max-smith/
X: @SterlingMaxS

Website: https://www.region10.org/
Facebook: https://www.facebook.com/Region10ESC
Instagram: https://www.instagram.com/region10esc/
X: https://x.com/Region10ESC
LinkedIn: https://www.linkedin.com/company/region-10-esc/

USEFUL INFORMATION
You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
June 16, 2025Building a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad
Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.

Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.

Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.

Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.

SPECIAL GUESTS
Dr. Jason Hewitt
Superintendent
Shepherd ISD, Texas

Email: [email protected]

Erin Goad
Director of Communications and Library Services
Shepherd ISD, Texas

Email: [email protected]

Website: https://www.shepherdisd.net
Facebook: https://www.facebook.com/ShepherdISD/

USEFUL INFORMATION
Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g
Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
1h 2min
June 09, 2025Launching a Student Influencer Program That Works with AndreAnna Tate
Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD.

Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move.

From planning events to writing scripts, learn how these students do way more than just create social posts.

Curious how she got over 80 students to apply—and grew that number by 51% in year two? You’ll grab the secret sauce.

SPECIAL GUEST
AndreAnna Tate
Digital Media and Marketing Coordinator
Irving ISD, Texas

Email: [email protected]
LinkedIn: https://www.LinkedIn.com/in/andreannatate

Website: https://www.IrvingISD.net
Facebook: https://www.facebook.com/IrvingSchools/
Instagram: https://www.instagram.com/irvingisd/
X: https://x.com/IrvingISD
Nextdoor: https://nextdoor.com/pages/irving-isd

USEFUL INFORMATION
AndreAnna’s Examples:
🔗 Racquel's reel
🔗 Peter's Yale vlog
🔗 2023-2024 MacArthur HS Influencer Reel
🔗 Student Influencer website
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
52min
June 02, 2025Higher Performance Generation: Unlocking Your World of Potential with Mark D. Oman
4 Key Takeaways:
Foundations of Higher Performance
Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being.

The Story That Sparked It All
Hear the powerful, emotional story of a student whose life was saved through connection and care—and how it inspired Mark to reverse-engineer a system to help others before they hit rock bottom.

Simple Tools with Big Impact
Discover why language matters, how to move from a negative to a positive mindset, and why taking ownership (instead of making excuses) can completely shift school and personal culture.

Practical Strategies for Stress & Connection
Explore real-world tools to get out of survival mode, reduce stress, and strengthen relationships—perfect for school leaders, teachers, communicators, and students alike.

SPECIAL GUEST
Mark D. Oman
Higher Performance Coach and Speaker
Amery, Wisconsin

Email: [email protected]
Website: https://omanperformancecoaching.com
Connect with Mark on Facebook

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
45min
May 26, 2025Summer Content That Connects: Real Ideas, Ready to Use with Melissa Marti
4 Key Takeaways for Listeners:
Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out.

Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content.

Show the Humans Behind the Scenes – Custodial staff, food service workers, and bus drivers are summer MVPs—celebrate their behind-the-scenes work!

Admire & Acquire – Don’t reinvent the wheel. Follow schools doing it well and adapt great ideas to fit your district’s vibe.

Email: [email protected]
Follow Andrea on X: @andreagribble

Website: https://www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

SPECIAL GUEST
Melissa Marti
Director of Membership
#SocialSchool4EDU

Email: [email protected]

Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin

USEFUL INFORMATION
Interested in our membership program? Learn more here: https://socialschool4edu.com/
New PDF resource: 25 Social Media Post Ideas for Summer
Love checklists? Don’t forget about our 100 ideas list and 50 more!
Check out this cool “Roast” trend used by Texarkana.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min
May 19, 2025How Marshalltown Built a Top Social Media Ambassador Team w/ Abby Koch, Sugey Alvarez & Tanya Kenner
What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation.
In this episode, you'll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement.
Learn why your videos don’t have to be perfect to make an impact
Find out how social media boosted staff morale, student excitement, and even helped with recruitment
Discover easy tools and creative tips from the front lines
This episode is one you’ll want to share with your team!

SPECIAL GUESTS
Abby Koch
Director of Communications
Marshalltown Community School District, Iowa

Email: [email protected]
X: @MkayAbby
LinkedIn: @AbbyLKoch

Sugey Alvarez
School Resource Specialist
Marshalltown Community School District, Iowa

Tanya Kenner
Administrative Assistant
Marshalltown Community School District, Iowa

Website: https://www.marshalltown.k12.ia.us/
Facebook: https://www.facebook.com/Marshalltown.Schools
Instagram: https://www.instagram.com/mcsdbobcats/
Rogers Elementary Facebook: https://www.facebook.com/Rogerselem

USEFUL INFORMATION
Join our Summer Book Club starting Tuesday, June 10th! Sign up here.
Reel Examples:
Introducing the new school principal
Buddy the Elf Dance
Staff dance into spring break
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
49min
May 12, 2025How AI & Authentic Stories Are Transforming School PR with Amanda Materre
Today’s episode is unique and we are thrilled to welcome Dr. Amanda Materre, whose unexpected career path shows how embracing new tools can open new doors – even for those who start out in the classroom.
How can AI help school communicators get a week of time back each month? Dr. Materre reveals her top tools and strategies.
Want to align your messaging across platforms without doubling your work? Learn how AI can streamline your content creation process.
Discover why authenticity and vulnerability are key to powerful communication – and how AI can support (not replace) your voice.
✨ Bonus: Amanda’s AI Resource Board is linked in the show notes!

SPECIAL GUEST
Amanda Materre
Innovative Digital and Web Services Manager & Keynote Speaker
Texas

Email: [email protected]
Instagram: https://www.instagram.com/amandamaterre/
Personal X: @amandamaterre
LinkedIn: https://www.linkedin.com/in/amandamaterre/

USEFUL INFORMATION
“Social Media for Schools” Summer 2025 Book Club - register for this free webinar series here!
Bonus AI Tool sheet from Amanda
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
36min
May 05, 202510 Essentials for a Social-Ready Brand – Are You Covered? with Kelly May
Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical tips you can apply immediately.
4 Key Takeaways:
Why consistent branding builds trust – and how to reflect your school’s personality on social media.
Essential elements your brand kit must include – from cover banners to flexible color palettes and scalable logos.
How to design for accessibility – including tips for color contrast, alt text, and captions.
The importance of branded templates and photo libraries – to save time and tell better, more engaging stories.

SPECIAL GUEST
Kelly May
Design Director
CEL Marketing | PR | Design, Minnesota

Email: [email protected]

Website: https://www.celpr.com/
Facebook: https://www.facebook.com/celpr
Instagram: https://www.instagram.com/celcreative/
LinkedIn: https://www.linkedin.com/company/cel-marketing-pr-design

USEFUL INFORMATION
Branding examples from dozens of schools - https://www.celpr.com/marketing-agency-portfolio/
Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
April 28, 2025Social Media Success at a Small School with Lisa Streckert
In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media.
Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting.
Use a School-Owned iPhone: Having a dedicated phone for photos, content collection, and text submissions from staff has been a game-changer for organizing and separating work/personal life.
Quick, Authentic Moments Win: Reels and posts featuring spontaneous, relatable moments—like the principal shoveling snow—often perform better than polished, time-consuming content.
Divide and Conquer for Big Events: Tag-teaming large events like choir festivals with one person on photos and another on video helps capture more content with less stress and boosts sharing across schools.

SPECIAL GUEST
Lisa Streckert
Communications Assistant and Middle School Administrative Assistant
St. Croix Lutheran Academy, Minnesota

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/lisastreckert/

Website: https://stcroixlutheran.org
Facebook: https://facebook.com/stcroixlutheran
Instagram: https://www.instagram.com/stcroixlutheran
LinkedIn: https://www.linkedin.com/school/saint-croix-lutheran-academy

USEFUL INFORMATION
Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join!
Choral Festival Reels:
Recap
Student Video
Getting Ready
Heavenly Preview
Principal Shoveling Reel
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
33min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 274 episodes available.

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