Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 294 episodes available.

Mastering Social Media for Schools episodes:

November 17, 2025Your Accessibility Checklist for Schools Starts Here: Tips from Zac Rantz
Zac Rantz breaks down why accessibility is top of mind for schools and how upcoming regulations are pushing needed change.
He simplifies the five key areas—images, colors, links, PDFs, and videos—with easy-to-follow, practical tips.
Discover how accessibility isn’t just compliance—it’s about making school communications better for everyone.
Zac also shares how his district of 6,700 students manages social media with a smart, centralized approach that works.

SPECIAL GUEST
Zac Rantz
Chief Communication Officer & Safety Coordinator
Nixa Public Schools, Missouri

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/zacrantz/
X: @zacrantz

Website: https://www.nixapublicschools.net
Facebook: https://www.facebook.com/nixapublicschools/
Instagram: https://www.instagram.com/nixaschools/
X: https://x.com/nixaschools

USEFUL INFORMATION
Click here for Zac’s handout on the Basics of Accessibility
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
53min
November 10, 2025Social Media Tips (Not Tricks) to Build Lasting Engagement in School PR with Chanda Gilmore, M.S.
What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.
Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.
Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what fits your community.
From showcasing custodians to tapping into short-form video, you’ll hear creative ways to move beyond “just posting” and start building a true connection with your audience.

SPECIAL GUEST
Chanda Gilmore, M.S.
Instructor, Strategic Communication and Public Relations
University of Delaware, Delaware

Email: [email protected]
LinkedIn: https://linkedin.com/in/chanda-gilmore

Website: https://www.udel.edu/academics/colleges/cas/units/departments/communication/
Instagram: https://www.instagram.com/udcommdept/

USEFUL INFORMATION
Video tip on Facebook’s new metric called “Viewers” - Click here to watch!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
November 03, 2025Shifting Public Perception Through Stories: KCPS’s Turnaround with Shain Bergan
Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.
Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.
Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.
From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything.

SPECIAL GUEST
Shain Bergan
Public Relations Coordinator
Kansas City Public Schools, Missouri

Email: [email protected]
X: @KCPSShain

Website: https://www.kcpublicschools.org
Facebook: https://www.facebook.com/kcpublicschools/
Instagram: https://www.instagram.com/kcpublicschools/
X: https://x.com/kcpublicschools

USEFUL INFORMATION
Register now for the Social Media for Schools Retreat happening June 23-25, 2026.
Grab more information on the bond campaign at this website: https://www.kcpsbond.org/
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
53min
October 27, 2025Avoiding Facebook Suspensions: Words to Watch Out For with Andrea Gribble
Andrea shares her firsthand experience navigating Facebook page suspensions and restrictions for schools - and why this issue is hitting closer to home than ever before.

Find out which seemingly harmless words (like “raffle” or “donation”) may now trigger Facebook’s AI to flag or shut down your page.

Learn how Andrea and her team have responded - from creating support tickets to starting temporary Facebook groups - and what actually worked.

Get Andrea’s practical tips, including green/yellow/red flag language guidelines and how to safely share fundraiser info without risking your page.
Email: [email protected]
Follow Andrea on X: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
Facebook Help - https://business.facebook.com/business/help/
Quick Guide - Facebook Fundraising & Raffle Posts
Facebook Fundraiser Language Cheat Sheet
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
October 20, 2025Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.

Learn how improvements were made with both internal and external communication and how they tracked their progress.

Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.

Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.

SPECIAL GUEST
Michelle Karpinski, MPA
Community Relations Manager
Portage Public Schools, Michigan

Email: [email protected]

Website: https://www.portageps.org
Facebook: https://www.facebook.com/portagepublicschools
Instagram: https://www.instagram.com/portageschoolsmi

USEFUL INFORMATION
Check out the full Communications Audit from their website - click here for the report.
You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
October 13, 2025Inside Walled Lake’s Award-Winning Social Strategy with Jason Lewis
Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference.

Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students.

Discover how Jason’s summer scavenger hunt turned quiet months into a community-building social media win.

Feeling stuck? Jason’s journey from TV to school PR shows the value of starting small, gaining trust, and being bold with creative ideas.

SPECIAL GUEST
Jason Lewis
Communications Specialist
Walled Lake Consolidated Schools, Michigan

Email: [email protected]
X: @JasonLewis_tv

Website: https://www.wlcsd.org
Facebook: https://www.facebook.com/wlcsd
Instagram: https://www.instagram.com/walledlkschools/
X: https://x.com/WalledLkSchools
LinkedIn: https://www.linkedin.com/company/walled-lake-consolidated-schools
YouTube: https://www.youtube.com/channel/UCHZPd3JtrmoakLAHVUbeiMA

USEFUL INFORMATION
Social Media Hub for Walled Lake Consolidated Schools
2025 Golden Gribble - Best Contest Award
2024 Golden Gribble - Best Student Takeover - Direct link to Bella’s takeover
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
October 06, 2025Everyday AI in Schools: Tools, Tips & Mindset Shifts with Tyler Moberg
Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.
Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.
Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.
What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possible, and Tyler explains how.

SPECIAL GUEST
Tyler Moberg
AI Learning Specialist
Amplified Impact LLC, Minnesota

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/tyler-moberg-249570215/

Website: https://www.amplifiedimpact.solutions

USEFUL INFORMATION
You’re invited to our Social Media for Schools Retreat - June 23-25, 2026. This year’s focus includes AI and students as storytellers!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
53min
September 29, 2025Authenticity Meets Strategy: School Social Video Tips with Sara Schneider
Sara Schneider from CSCOE spills the secrets behind her "Marketing Minute" video series—and how it’s inspiring 151 Catholic schools to show up online with confidence.

You’ll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100!

Worried about being on camera? Sara shares real-talk advice on ditching perfection and just showing up.

Get ready to steal some seriously smart ideas for launching your own series—even if you’ve never hit ‘record’ before.

SPECIAL GUEST
Sara Schneider
Associate Director of Enrollment
Catholic Schools Center of Excellence (CSCOE), Minnesota

Email: [email protected]

Website: https://cscoe-mn.org/
Facebook: https://www.facebook.com/CSCOE
Instagram: https://www.instagram.com/cscoe_mn
X: https://x.com/CSCOE_MN
LinkedIn: https://www.linkedin.com/company/catholic-schools-center-of-excellence/

USEFUL INFORMATION
Links to Mic and Light for videos
Sara’s personal favorite mic 😁 (a little more pricey)
Marketing Minute examples
Post recorded live
Showcased a principal: had a lot of traction and shares!
One talking about websites
Join us for the Social Media Retreat for Schools in June 2026! Learn more here.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
40min
September 22, 2025Learning as She Goes: How to Grow into a Confident Storyteller with Tricia Johnson
Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go.

No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky notes. If you’ve ever felt unqualified, her journey will remind you that curiosity and commitment go a long way.

From overwhelm to confidence, Tricia shares how trial and error, along with a few Canva hacks, changed everything. She’s honest about the struggles and the small wins that built her into the communicator she is today.

You’ll love her real talk on feedback, slowing down, and why it’s OK not to have all the answers (yet). Tricia reminds us that giving ourselves grace is just as important as giving it to everyone else.

SPECIAL GUEST
Tricia Johnson
Social Media Content Creator
Blaine School District, Washington

Email: [email protected]

Website: https://www.blainesd.org
Facebook: https://www.facebook.com/borderitepride
Instagram: https://www.instagram.com/blainesd503/

USEFUL INFORMATION
Tricia’s examples:
Impact video post from mock car crash
Alert post to community about distracted & impaired driving event
Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
44min
September 15, 2025Hosting Camps or Clinics at Your School? Keep it Simple with Camp Simple! with Brian Bridges
My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for!

Whether it's a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your staff can focus on the fun, not the forms.

Say goodbye to messy Google Forms and Venmo links. Camp Simple creates a polished, easy-to-share registration page that makes you look like a rockstar communicator.

Trust me—once you see how easy it is, you’ll want to tell your whole staff. Head to campsimple.net and share it with your coaches, teachers, and club leaders today!

SPECIAL GUEST
Brian Bridges
Director of Communications at Lake Hamilton, Owner of Camp Simple
Lake Hamilton School District & Camp Simple, Arkansas

Email: [email protected]
Connect with Brian on Facebook
Connect with Brian on Instagram

Websites:
https://campsimple.net/
https://www.lhwolves.net/

USEFUL INFORMATION
Order your copy of my book, Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
39min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 294 episodes available.

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