Mastering Social Media for Schools

1. Why Video Matters: Rob Wiltsey breaks down the crucial role that video plays in your social media strategy.
2. Content Inspiration: Learn how to take what grabs your attention while scrolling and apply it to your school's content.
3. Engaging Video Hooks: Rob shares three effective video hooks that resonate with traditional social media users.
4. Creative Strategies: Discover a proven tactic from School Shine that has earned significant shares across districts.
5. Viral Success Story: Dive into how the Chino Valley Virtual Choir went viral in 2020 and the unique Reddit strategy that caught national media attention.

SPECIAL GUEST

Rob Wiltsey

Founder

School Shine, California

Email: [email protected] 

Website: https://www.schoolshine.org 

LinkedIn: https://www.linkedin.com/company/school-shine/ 

USEFUL INFORMATION

• Video - Covina-Valley Kindergarten Registration
• Chino Valley Virtual Choir performance
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Discover how Karen Briones transitioned from parent volunteer to Communications Coordinator, shaping her role to amplify the district’s voice.
2. Learn Karen's strategies for capturing authentic student voices in school videos, from interview tips to using natural light for better visuals.
3. Explore the creative process behind impactful video storytelling, including how to maximize student engagement and showcase your district’s strategic plan.
4. Get insider tips on editing and repurposing video content to tell compelling stories across multiple platforms, even with limited resources.

SPECIAL GUEST

Karen Briones, APR

Communications Coordinator

Los Gatos Union School District, California

Email: [email protected] 

Website: https://www.lgusd.org 

Facebook: https://www.facebook.com/LosGatosUnionSchoolDistrict 

Instagram: https://www.instagram.com/wearelgusd/

YouTube: https://www.youtube.com/@lgusdmedia1859 

USEFUL INFORMATION

• Karen’s video examples and equipment list
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.
2. Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.
3. Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.
4. Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.

SPECIAL GUESTS

Jessica Bautista

Director of Marketing & Public Information

Higley Unified School District, Arizona

Email: [email protected] 

Twitter: @OurLifeinAZ

Luz Capiral

Marketing Specialist

Higley Unified School District, Arizona

Email: [email protected] 

Website: https://www.husd.org 

Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict 

Instagram: https://www.instagram.com/Higley365 

Twitter: https://x.com/HigleyDistrict 

USEFUL INFORMATION

• Job recruitment Reel
• POV Graduation Reel
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. October is National Principal Month! Tune in for a lively discussion packed with creative ideas to celebrate your principals on social media.
2. Pressed for time? We’ve got you covered with quick and easy post ideas that take less than 5 minutes—no graphics required!
3. Ready to jump in with a little more effort? We’ll share some fun questions you can ask your principals to help your community get to know them better.
4. Don’t miss the chance to drive engagement with #ThrowbackThursday photos of your principals as babies or high school seniors—perfect for boosting likes, comments, and shares!

Email: [email protected]  

Follow Andrea on Twitter/X: @andreagribble 

Website: www.socialschool4edu.com  

Facebook: https://www.facebook.com/socialschool4edu  

SPECIAL GUEST

Melissa Marti

Director of Membership

#SocialSchool4EDU

Email: [email protected] 

Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin

USEFUL INFORMATION

• Social media post examples
• Free PDF Download: 2024-2025 Calendar of Celebrations
• #SocialSchool4EDU Blog: How To Celebrate Your School Principals on Social Media during National Principals Month
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. The evolution of social media and communication has come a long way since Brian started working after college in the ‘90s. Take a quick trip down memory lane to see how far we’ve come.
2. Social media is worth it. We discuss the impact and importance of this powerful communication tool for schools.
3. There is a new program available called the Donovan Group Communication Academy. Currently available in six states, it will launch nationwide soon. Find out what it covers and who should consider applying.

SPECIAL GUEST

Brian Nicol

Partner

Donovan Group, Headquarters located in Wisconsin

Email: [email protected] 

Twitter/X: @bsnicol2

Website: https://donovan-group.com/ 

Facebook:  https://www.facebook.com/donovangroup/ 

Twitter/X: @DonovanGroup

USEFUL INFORMATION

• Learn more about the Donovan Group Communication Academy
• Howard Suamico Reel introducing Principals
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. As a Principal - you can impact family engagement with social media posts! Learn how Angie does this in her small elementary school of 350 students.
2. Learn about the project-based learning project College Wear Wednesdays! This program is so much more than a social media photo opportunity.
3. Are you struggling with student privacy? Angie shares her practical advice.

SPECIAL GUEST

Angie Balius

Principal of Stanley Elementary

Garden Grove Unified School District, California

Email: [email protected] 

Website: https://stanley.ggusd.us/ 

Facebook: https://www.facebook.com/StanleyGGUSD/ 

Instagram: https://www.instagram.com/stanleyggusd/ 

USEFUL INFORMATION

• Slide Deck - College Wear Wednesday
• Post showcasing new SWAG received
• Post showcasing kids on College Wear Wednesday
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Discover the ins and outs of social media management at Lincoln Unified School District with Tyler Heberle, a one-person communications powerhouse. Tyler manages the social media presence for 12 schools and the district, showcasing how he balances it all.
2. Don’t miss Tyler’s insights on leveraging video strategy, including a viral moment featuring a simple yet impactful marching band clip.
3. Learn how celebrating staff can captivate your audience as Tyler walks you through his heartfelt tribute to a retiring choir instructor, which even garnered local media attention.

SPECIAL GUEST

Tyler Heberle

Media Communication Specialist

Lincoln Unified School District, California

Email: [email protected] 

Website: https://www.lusd.net/ 

Facebook: https://www.facebook.com/LUSDStockton 

Instagram: https://www.instagram.com/lincolnunifiedschooldistrict/ 

Twitter: https://x.com/LUSDTweets 

Threads: https://www.threads.net/@lincolnunifiedschooldistrict 

USEFUL INFORMATION

• Retirement post for Paul Kimball that led to local media coverage.
• High school marching band post that went viral!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

Listen in to learn more about:

1. Leveraging Social Media for School Engagement: Montana shares how she revived Maricopa Unified School District's social media presence, transforming inactive accounts into vibrant platforms for community engagement.
2. Navigating Career Transitions: Montana discusses her journey from being laid off in HR to finding her passion in school communications, emphasizing the importance of pursuing what you love and the unexpected opportunities that can arise from setbacks.
3. Building and Managing a Social Media Team: Learn Montana's strategies for creating and managing a team of key communicators at each school, ensuring consistent and engaging content across multiple social media platforms.
4. Maximizing Resources and Community Support: Montana highlights the invaluable support and resources available through membership groups like #SocialSchool4EDU, and how collaborating with other school communicators can enhance your social media efforts.

SPECIAL GUEST

Montana Roberts

Webmaster & Social Media Specialist

Maricopa Unified School District, Arizona

Email: [email protected] 

Personal IG: @montanaloma_rob

Personal FB: @TanaLiz 

Website: https://www.musd20.org 

Facebook: https://www.facebook.com/MUSD20/ 

Instagram: https://www.instagram.com/maricopausd20/ 

USEFUL INFORMATION

• Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
• Back to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. The big, bad algorithm is constantly changing! If you’re struggling with the reach of your social media videos, then you’ve tuned in to the right podcast.
2. Learn the latest stats and facts behind what social media platforms are paying attention to when it comes to video.
3. Grab the 6-part video checklist you need to consider before starting your next video project.
4. Discover the most important element in your video to capture more views.

Email: [email protected] 

Follow Andrea on Twitter/X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

SPECIAL GUEST

Jake Sturgis, APR

CEO/Founder

Captivate Media + Consulting, Minnesota

Email: [email protected] 

Follow Jake on Twitter/X: @_JakeSturgis

Website: https://www.captivatemedia.us/ 

Facebook: https://www.facebook.com/CaptivateMediaConsulting 

USEFUL INFORMATION

• Webinar - Outsmarting the Algorithm with Your Social Videos. This includes the “New Video Checklist” download! To access the checklist, tap "Download the Slide Deck" in the upper left corner at the beginning or end of the webinar. The checklist can be found on slide 24. 
• New Auburn Facebook pinned post
• Back to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

It’s almost time for the first bell to ring in the new 2024-2025 school year. Listen up for some simple strategies for social media magic! In this episode, you’ll learn:

• Creative ways to use social media for back-to-school information sharing, including creating Facebook albums with customized templates
• Strategies for collecting and showcasing first-day-of-school photos from families
• Must-have photo opportunities to capture the excitement of the new school year
• Tips for managing social media across multiple school campuses and engaging your entire district community

Email: [email protected] 

Follow Andrea on Twitter/X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu  

USEFUL INFORMATION

• Organizing Your Back-to-School Communications on Social Media - Blog
• Staff ideas:
  • Welcome staff back with students - Reel
  • Reel with staff holding a sign welcoming students back to school
  • Staff returns - take photos like these!
  • Reel with sunglasses
• First Day tips:
  • Ask families to share their first day of school pictures - like this
  • Consider sharing a template for families to print - like this 
  • Senior sunrise
  • Greeting students off of bus
  • SRO officers first day of school photo
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!

Interested in our membership program? Learn more here: https://socialschool4edu.com/