Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 305 episodes available.

Mastering Social Media for Schools episodes:

February 02, 20267 Strategies to Beat Social Media Overwhelm for Schools with Andrea Gribble
Andrea Gribble walks through seven smart, practical strategies designed to ease the stress of managing school social media. Whether you're brand new to the role or a seasoned storyteller, these tips will help you feel more in control and less overwhelmed.

You'll learn how narrowing your focus to your most effective platforms and choosing a few weekly features can bring structure and sanity to your schedule. It’s all about working smarter, not harder—and creating systems that support consistency.

Perfection can be paralyzing, so Andrea shares why embracing a “just post it” mindset can help you stay visible and authentic without burning out. She reminds us that showing up regularly matters more than flawless content.

Tapping into help from students and connecting with a supportive community of school social media pros can make a world of difference. Andrea explains how these two secret weapons can reduce your workload while keeping your content fresh and engaging.

Email: [email protected]
Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
Instagram: https://www.instagram.com/socialschool4edu/
YouTube: https://www.youtube.com/@SocialSchool4EDU

USEFUL INFORMATION
Helpful blog with lots of links to helpful resources & examples - Social Media Doesn’t Have To Be So Overwhelming
Interested in joining our community? Learn more about the #SocialSchool4EDU Membersip Program: https://socialschool4edu.com/
We still have some spots open for our in-person retreat happening in June of 2026! Get the full details and sign up here: https://socialschool4edu.com/retreat/
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
January 26, 2026Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings
Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees.

You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools.

The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in posting frequency in just one year. They also share some of the best stories that their schools have created since the start of the program.

This episode is packed with replicable ideas - from fostering school-level ownership to using Google Chat for peer support to their approach to national recognition days. You’ll walk away with fresh inspiration (and their job description!).

SPECIAL GUESTS
Kayla Choate
Executive Director of Communications
Waukee Community School District, Iowa

Email: [email protected]

Kelly Jellings
Communications Manager
Waukee Community School District, Iowa

Email: [email protected]

Website: https://www.waukeeschools.org/
Facebook: http://www.facebook.com/WaukeeCSD
Instagram: https://www.instagram.com/waukeecsd/
LinkedIn: https://www.linkedin.com/company/waukeecsd

USEFUL INFORMATION
Job description for Social Media Champions
Disney Reel from one of our elementary schools in April 2024
"Throwing a Fit" reel from Waukee CSD middle school
1 school Facebook page: Waukee Elementary
1 school Instagram page: Radiant Elementary
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
January 19, 2026Empowering Every Voice: Authentic Storytelling in Schools with Coty Kuschinsky
Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD.

“Collective authorship” isn’t just a fancy term - Coty breaks down exactly how it works and how you can make it happen, even if you're a one-person shop.

Forget perfect photos and polished captions - real, raw moments are what truly resonate. Coty explains why authenticity wins every time.

You’ll love Coty’s staff recognition strategy, which uses storytelling to shine a light on everyday heroes, and Gallup data proves it’s working!

SPECIAL GUEST
Coty Kuschinsky
Chief of Staff & Communications Director
Saginaw Intermediate School District (ISD), Michigan

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/cotykuschinsky/

Website: https://www.sisd.cc
Facebook: https://www.facebook.com/saginawisd
Instagram: https://www.instagram.com/saginawisd/
X: https://x.com/SaginawISD

USEFUL INFORMATION
Blog: Accessibility and the New Standards: What School Social Media Managers Need to Know
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
34min
January 12, 2026Building Buzz Without a Blueprint: The Kinder Ready Story with Michelle Shue
Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background.

From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out.

You’ll get access to real, ready-to-use resources - from social media posts to a family-friendly readiness guide. The links are below!

Whether it’s teaching kids to skip or telling your district’s story, Michelle’s approach will leave you inspired (and cracking a smile).

SPECIAL GUEST
Michelle Shue
Director of Marketing and Communications
Rowan-Salisbury School System, North Carolina

Email: [email protected]

Website: https://rssed.org
Facebook: https://www.facebook.com/rowansalisburyschools
Instagram: https://www.instagram.com/rowansalisburyschools/

USEFUL INFORMATION
Click here to see the #StartStrongKinderReady information on their website
See their NSPRA Submission here
Want to book a 1-on-1 Consultation with Andrea? Click here to learn more!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
54min
January 05, 2026Behind the Mic at 300 Episodes - Andrea Gets Interviewed by Daughter Aliya North
Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before.

You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible.

I share some of my favorite podcast guests (yes, I actually try to pick!) and the power of those “real” moments. Think unedited flubs and the kind of authentic storytelling that makes this podcast what it is.

We wrap up with my take on what’s next for school social media - because this work is never done. From accessibility and AI to simply keeping up, I’m sharing how we can face the future together.

Email: [email protected]
Follow Andrea on X: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

SPECIAL HOST
Aliya North
Marketing & Entrepreneurship student at the University of Wisconsin - Madison
Email: [email protected]
Connect with Aliya on LinkedIn

USEFUL INFORMATION
Join us in June for the Social Media for Schools Retreat! Learn more and sign up here.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
45min
December 29, 2025Tell Me Something Good: How a Simple Video Sparked Global Joy with Adam Marcum
Adam Marcum shares the story behind a feel-good hallway video that captured hearts - and global attention - by simply asking students to “tell me something good.”

Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe his microphone hack!

The power of student voice shines when there’s trust. Learn how Adam built authentic connections that led to honest, emotional responses. He shares exactly how he filmed this in the school, including how he checked students' social media permissions and made sure they felt comfortable with their responses being shared.

Going viral was never the goal, but Adam shares what it taught him about timing, flexibility, and making the most of a once-in-a-career storytelling moment.

SPECIAL GUEST
Adam Marcum
Public Relations & Communications Coordinator
Monroe Local Schools, Ohio

Email: [email protected]

Website: https://www.monroelocalschools.com/
Facebook: https://www.facebook.com/MLSDHomeoftheHornets/
Instagram: https://www.instagram.com/monroe_local_schools

USEFUL INFORMATION
Adam’s resources and posts shared throughout the episode - Click here.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
December 22, 2025From Influencer to School PR Pro: Social Media That Engages with Jatana Jackson
Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience.

Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted - and why getting people to care is the secret sauce.

Need campaign inspiration? You’ll love Jatana’s fun, high-impact ideas like “Crowned Across the County” and celebration reels that schools can’t wait to be part of.

Posting just to post? Not on Jatana’s watch! She shares how to plan with purpose and tailor each message to the right platform and audience so every story shines.

SPECIAL GUEST
Jatana Jackson
Senior Communications Coordinator
Brevard Public Schools, Florida

Email: [email protected]
Instagram: https://www.instagram.com/jatanajackson

Website: https://www.brevardschools.org
Facebook: https://www.facebook.com/BrevardPublicSchools
Instagram: https://www.instagram.com/brevardschools
X: https://x.com/BrevardSchools

USEFUL INFORMATION
Vacation Planning Infographic
Principal Recognition Photo
Strike a Pose Reel for Attendance Flags
Crowned Across the County Contest
Class of 2025 Reel
Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
December 15, 2025From Relationships to Results: How Faculty Help Fuel Social Media Success with Kelly Meredith
Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school.

Hear how she built trust with even the most reserved faculty to consistently gather strong content.

Discover how social media is impacting prospective families, strengthening school culture, and honoring traditions.

Learn why starting small with student contributors can create big wins - and how Kelly’s approach to "Hallway Hot Takes" is working.

SPECIAL GUEST
Kelly Meredith
Communications Director
Serra Catholic High School, Pennsylvania

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/kellyfennessymeredith/

Website: https://www.serrahs.org
Facebook: https://www.facebook.com/SerraEagles
Instagram: https://www.instagram.com/serracatholic

USEFUL INFORMATION
Homecoming Walk-a-thon post
Alumni Roll Call post - with 150+ comments!
Join us at the 2026 Social Media for Schools Retreat - click here for more information!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
28min
December 08, 2025Using Student Drone Skills to Tell School Stories with Krystal Hurr & Samantha Beatley
Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective.
Senior Samantha Beatley explains how her internship turned into a paid opportunity to lead a video project aimed at welcoming new students, especially those from military families.
Learn how collaboration between school staff and interns empowers students to grow their creative and technical skills while delivering high-quality content.
Get inspired to use student voice and talent to capture authentic school culture—this episode shows it’s possible, even with drones!

SPECIAL GUESTS
Krystal Hurr
Coordinator of Digital Media and Design
York County School Division, Virginia

Email: [email protected]

Samantha Beatley
Student Intern
York County School Division, Virginia

LinkedIn: https://www.linkedin.com/in/samantha-beatley-08969b368

Website: https://yorkcountyschools.org/
Facebook: https://www.facebook.com/ycsdva
Instagram: https://www.instagram.com/ycsdva/#
LinkedIn: https://www.linkedin.com/company/ycsdva/

USEFUL INFORMATION
Inspiration for the Drone video project - Click here to watch
Drones that York County School Division is using:
DJI Air 3S
DJI Mini 3 Pro
You’re invited to join this free Facebook group! https://www.facebook.com/groups/k12schoolpr
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
December 01, 2025Gen Z is Watching: Rethinking School Branding for the Tik-Tok Generation with Javier Ibarra
Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.
Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!
Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.
Discover how DPS builds student-first content that connects emotionally and earns millions of views - without needing a full production crew.

SPECIAL GUEST
Javier Ibarra
Sr. Manager, Media and PR
Denver Public Schools, Colorado

Email: [email protected]

Website: https://www.dpsk12.org/
Facebook: https://www.facebook.com/DenverPublicSchools
Instagram: https://www.instagram.com/denverpublicschools
X: https://x.com/dps_k12
LinkedIn: https://www.linkedin.com/company/denver-public-schools/
YouTube: https://www.youtube.com/DenverPublicSchools

USEFUL INFORMATION
Click here to see Zoey walking for the first time to get her diploma
Watch middle school students explain their lingo
Meet the canines who help with drug detection
Denver Public Schools Checklist - including Video Tool Links!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 305 episodes available.

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