Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 277 episodes available.

Mastering Social Media for Schools episodes:

July 21, 2025The Secret to Student-Powered School PR: TA Program Success with Melissa Hartley
Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.
Discover the simple yet powerful way students are capturing and shaping content daily.
Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.
Thinking of bringing students into your workflow? Melissa’s dos and don’ts are pure gold.

SPECIAL GUEST
Melissa Hartley
Director of Communications & Marketing
Horizon Honors Schools, Arizona

Email: [email protected]

Website: https://www.horizonhonors.org
Facebook: https://www.facebook.com/horizonhonors
Instagram: https://www.instagram.com/horizonhonors/

USEFUL INFORMATION
Teacher Assistant Description
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
44min
July 14, 2025How to Maximize Your NSPRA 2025 Seminar Experience with Andrea Gribble
Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing!
Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by.
From packing hacks to power snacks, get the inside scoop on how to survive (and thrive) at this year’s seminar.
Not heading to DC? No problem. Discover the trending topics and presentation sneak peeks that every school communicator should know.

Email: [email protected]
Follow Andrea on X: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
Grab your sparkly jacket here!
https://www.nspra.org/National-Seminar/
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
32min
July 07, 2025Big Wins from the Social Media for Schools Retreat with Jenny Ames & Lauren Kaminski
Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI.
Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.”
Discover the team’s big “aha” around AI tools—and why staying authentic is more important than ever.
Learn how River Falls uses character education, school forests, and staff appreciation to strengthen connections across their community.

SPECIAL GUESTS
Jennifer Ames
Community Education & Communications Director
School District of River Falls, Wisconsin

Email: [email protected]

Lauren Kaminski
Program Assistant
School District of River Falls, Wisconsin

Email: [email protected]

Website: https://www.rfsd.k12.wi.us/
Facebook: https://www.facebook.com/RiverFallsSchoolDistrict/#
Instagram: https://www.instagram.com/riverfallssd/

USEFUL INFORMATION
Interested in the 2026 Social Media for Schools Retreat? Make sure you are subscribed to our newsletter!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
June 30, 2025From Chaos to Clarity: Fixing Enrollment and Marketing Together with Laurie Ehrlich & Miriam Stein
In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.

4 Key Takeaways for Listeners:
What simple shift could instantly bring more clarity and purpose to your school’s social media posts?

How often should your marketing and enrollment teams actually meet—and why does it matter?

What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?

Why fixing your team dynamics might be the unexpected key to filling your classrooms.

SPECIAL GUESTS
Laurie Ehrlich
Co-Founder + Marketing Strategist
Thrive Hive, Maryland

Miriam Stein
Co-Founder + Enrollment Strategist
Thrive Hive, Maryland

Email: [email protected]
Website: https://www.thrivehive.group/
LinkedIn: https://www.linkedin.com/company/thrivehivegroup/

USEFUL INFORMATION
🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
50min
June 23, 2025Get Social Summit Sneak Peek – Tips for Powerful School Social Media with Max Smith
Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.
Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.
Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.
Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.

SPECIAL GUEST
Max Smith
Digital Marketing Manager
Region 10 ESC, Texas

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sterling-max-smith/
X: @SterlingMaxS

Website: https://www.region10.org/
Facebook: https://www.facebook.com/Region10ESC
Instagram: https://www.instagram.com/region10esc/
X: https://x.com/Region10ESC
LinkedIn: https://www.linkedin.com/company/region-10-esc/

USEFUL INFORMATION
You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
June 16, 2025Building a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad
Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.

Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.

Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.

Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.

SPECIAL GUESTS
Dr. Jason Hewitt
Superintendent
Shepherd ISD, Texas

Email: [email protected]

Erin Goad
Director of Communications and Library Services
Shepherd ISD, Texas

Email: [email protected]

Website: https://www.shepherdisd.net
Facebook: https://www.facebook.com/ShepherdISD/

USEFUL INFORMATION
Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g
Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
1h 2min
June 09, 2025Launching a Student Influencer Program That Works with AndreAnna Tate
Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD.

Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move.

From planning events to writing scripts, learn how these students do way more than just create social posts.

Curious how she got over 80 students to apply—and grew that number by 51% in year two? You’ll grab the secret sauce.

SPECIAL GUEST
AndreAnna Tate
Digital Media and Marketing Coordinator
Irving ISD, Texas

Email: [email protected]
LinkedIn: https://www.LinkedIn.com/in/andreannatate

Website: https://www.IrvingISD.net
Facebook: https://www.facebook.com/IrvingSchools/
Instagram: https://www.instagram.com/irvingisd/
X: https://x.com/IrvingISD
Nextdoor: https://nextdoor.com/pages/irving-isd

USEFUL INFORMATION
AndreAnna’s Examples:
🔗 Racquel's reel
🔗 Peter's Yale vlog
🔗 2023-2024 MacArthur HS Influencer Reel
🔗 Student Influencer website
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
52min
June 02, 2025Higher Performance Generation: Unlocking Your World of Potential with Mark D. Oman
4 Key Takeaways:
Foundations of Higher Performance
Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being.

The Story That Sparked It All
Hear the powerful, emotional story of a student whose life was saved through connection and care—and how it inspired Mark to reverse-engineer a system to help others before they hit rock bottom.

Simple Tools with Big Impact
Discover why language matters, how to move from a negative to a positive mindset, and why taking ownership (instead of making excuses) can completely shift school and personal culture.

Practical Strategies for Stress & Connection
Explore real-world tools to get out of survival mode, reduce stress, and strengthen relationships—perfect for school leaders, teachers, communicators, and students alike.

SPECIAL GUEST
Mark D. Oman
Higher Performance Coach and Speaker
Amery, Wisconsin

Email: [email protected]
Website: https://omanperformancecoaching.com
Connect with Mark on Facebook

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
45min
May 26, 2025Summer Content That Connects: Real Ideas, Ready to Use with Melissa Marti
4 Key Takeaways for Listeners:
Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out.

Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content.

Show the Humans Behind the Scenes – Custodial staff, food service workers, and bus drivers are summer MVPs—celebrate their behind-the-scenes work!

Admire & Acquire – Don’t reinvent the wheel. Follow schools doing it well and adapt great ideas to fit your district’s vibe.

Email: [email protected]
Follow Andrea on X: @andreagribble

Website: https://www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

SPECIAL GUEST
Melissa Marti
Director of Membership
#SocialSchool4EDU

Email: [email protected]

Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin

USEFUL INFORMATION
Interested in our membership program? Learn more here: https://socialschool4edu.com/
New PDF resource: 25 Social Media Post Ideas for Summer
Love checklists? Don’t forget about our 100 ideas list and 50 more!
Check out this cool “Roast” trend used by Texarkana.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
35min
May 19, 2025How Marshalltown Built a Top Social Media Ambassador Team w/ Abby Koch, Sugey Alvarez & Tanya Kenner
What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation.
In this episode, you'll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement.
Learn why your videos don’t have to be perfect to make an impact
Find out how social media boosted staff morale, student excitement, and even helped with recruitment
Discover easy tools and creative tips from the front lines
This episode is one you’ll want to share with your team!

SPECIAL GUESTS
Abby Koch
Director of Communications
Marshalltown Community School District, Iowa

Email: [email protected]
X: @MkayAbby
LinkedIn: @AbbyLKoch

Sugey Alvarez
School Resource Specialist
Marshalltown Community School District, Iowa

Tanya Kenner
Administrative Assistant
Marshalltown Community School District, Iowa

Website: https://www.marshalltown.k12.ia.us/
Facebook: https://www.facebook.com/Marshalltown.Schools
Instagram: https://www.instagram.com/mcsdbobcats/
Rogers Elementary Facebook: https://www.facebook.com/Rogerselem

USEFUL INFORMATION
Join our Summer Book Club starting Tuesday, June 10th! Sign up here.
Reel Examples:
Introducing the new school principal
Buddy the Elf Dance
Staff dance into spring break
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
49min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 277 episodes available.

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