Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from you... more

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 249 episodes available.

Mastering Social Media for Schools episodes:

January 06, 2025From Plushie to Icon: How Ollie the Owl Brings Stories to Life on Social Media with Debbie Wong
Discover the inspiring story of Ollie the Owl and how it became a symbol of connection and storytelling for schools.
Learn how Ollie has transformed social media engagement, making communication more meaningful and impactful.
Gain practical tips for overcoming social media challenges, like content collection, through creative solutions.
Hear heartwarming success stories and actionable ideas for adapting Ollie’s approach to elevate storytelling in any organization.

SPECIAL GUESTS
Debbie Wong
Digital Communication Specialist
Santa Clara County Office of Education, California

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/debbiekimwong/
Personal Instagram: @FitztheFox

Ollie the Owl
Mascot

Website: https://www.sccoe.org/
Facebook: https://www.facebook.com/SCCOE
Instagram: https://www.instagram.com/santaclarasccoe/
LinkedIn: https://www.linkedin.com/company/santa-clara-county-office-of-education/
YouTube: https://www.youtube.com/user/SCCOEvideo

USEFUL INFORMATION
Ollie the Owl example posts:
Ollie reading Social Media for Schools - Photos
Ollie at an event - Reel
Top Reach: Ollie at SCCOE’s 54th Annual Teacher Recognition Celebration - Reel
Top Engagement: Behind the Scenes with Ollie at the Inaugural Special Education Student Prom - Photos
Ollie takes you on a tour of SCCOE - Reel
Sacred Heart Community Service Pack-a-Back campaign - Reel
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
37min
December 30, 2024Unlocking School Culture and Climate with “Stand Tall” Steve Bollar
Can you define the culture and climate in your school? In today’s episode, you’ll find out how - and it all ties back to what your organization respects and values.
Discover practical ways to use social media to showcase your school’s culture and climate to your community.
Authentic storytelling is a key theme in this episode. You can’t fake the feelings and traditions that make your school unique. Be intentional about the posts you share!
Social media can also impact staff retention. Learn how storytelling can help you attract and retain staff.

SPECIAL GUEST
“Stand Tall” Steve Bollar
Speaker, Trainer, Author
Stand Tall Enterprises, New Jersey

Email: [email protected]

Website: https://www.standtallsteve.com
Facebook: Stand Tall Steve
Instagram: @standtallsteve
LinkedIn: @standtallsteve

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
37min
December 23, 2024Best Professional Development For School Social Media Managers This Year with Andrea Gribble
Feeling overwhelmed by the constant shifts in social media, rapid AI advancements, and the lingering chaos of the past election year? In this episode, Andrea Gribble delivers a pep talk and actionable insights to help you keep your storytelling authentic and impactful.
Top Podcast Highlights: Discover the 6 must-listen episodes from 2024, featuring tips on content gathering, student storytelling, video strategies, and more.
Membership Group Gems: Explore the 5 most impactful training sessions from the #SocialSchool4EDU Membership Group, including Canva Camp, Instagram Challenges, and the Social Media Bootcamp.
Best Blogs for 2024: Get inspired by the 4 top blogs to elevate your storytelling game, covering topics like accessibility, high-impact posts, and marketing strategies for schools.

Email: [email protected]
Follow Andrea on Twitter/X: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
All resources are linked here!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
30min
December 16, 2024Streamlining School Social Media: Simplifying Success with Ben Boothe, Ed.D.
Managing Social Media with a Small Team: Hear how Ben Boothe keeps social media thriving for a school district of 6,000 students, even without a dedicated communications team. He shares his approach to juggling responsibilities and still getting the job done.
Easy Content Collection Tips: Ben reveals how making it simple for staff to submit photos and stories transformed their social media content, showing how a streamlined process can make all the difference.
Simplifying Social Media for Better Results: Learn why Ben decided to focus on fewer social media platforms and how that shift increased their audience engagement and made their efforts more impactful.
Letting Go of the Guilt: Ben talks about how partnering with #SocialSchool4EDU helped him let go of the guilt of not posting enough, freeing him up to focus on other critical aspects of his role.

SPECIAL GUEST
Ben Boothe, Ed.D.
Assistant Superintendent of Educational Services
Gardner Edgerton Unified School District 231, Kansas

Email: [email protected]
Twitter/X: @BootheBen

Website: https://www.usd231.com
Facebook: https://www.facebook.com/GardnerEdgerton
Instagram: @GardnerEdgerton

USEFUL INFORMATION
Great posts from Gardner-Edgerton
Inclusive activity making Taylor Swift-inspired bracelets
Hall of Fame photo album
Bond planning awareness
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
December 09, 2024Turning OCR Complaints into Opportunities: ADA Compliance with Stephanie Whitlock & Michelle DoPorto
Does the fear of receiving an OCR complaint in your district keep you up at night? This fear became a reality for today’s podcast guests in 2017, but they are proof that you can survive! They’ll share the first important steps they took when receiving their letter.
You can take some simple, practical steps to enhance your ADA compliance. Gain insights into these and how to implement them in your district.
Training is key, and you’ll hear how Birdville ISD tackled this ongoing effort for their 31 schools and over 90 social media accounts.
Want one simple tip to help your efforts? Install a screen reader extension on your computer! You’ll be able to experience what others can understand based on how things are shared on your website.

SPECIAL GUESTS
Stephanie Whitlock
Communications Specialist
Birdville ISD, Texas

Email: [email protected]

Michelle DoPorto
District Webmaster
Birdville ISD, Texas

Email: [email protected]

Website: https://www.birdvilleschools.net
Facebook: https://www.facebook.com/BirdvilleISD
Instagram: https://www.instagram.com/BirdvilleISD
Twitter/X: https://x.com/BirdvilleISD

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
51min
December 02, 2024Ed Branding: Inspiring Educators to Lead with Social Influence with Lynette White
Meet Lynette White, an influential social media advocate empowering schools in California and beyond with over 15 years of educational experience and author of a must-read new book.
Discover Lynette's journey into the art of school storytelling and how her academic background equipped her to become a leader in educational social media.
Gain insights into the top 3 common social media challenges educators face and Lynette's practical advice for overcoming them.
Walk away with easy-to-apply strategies to enhance your school’s social media presence, shared in an approachable, relatable discussion.

SPECIAL GUEST
Lynette White
Communications Consultant
Founder/CEO of Lynette White Social, LLC - California

Email: [email protected]
Personal Twitter/X: @lynettewsocial

Website: https://www.lynettewhite.com
LinkedIn: https://www.linkedin.com/company/palo-alto-unified-school-district
Instagram: https://www.instagram.com/lynettewhitesocial/

USEFUL INFORMATION
Podcast Episode - Banning Real Talk
Purchase The Ed Branding Book: How to Build Educational Leadership with Social Influence written by Dr. Renae Bryant & Lynette White
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
39min
November 25, 2024From Overwhelmed to Empowered: Transforming School Social Media with Lanita Nickerson
Do you feel alone or on an island when it comes to managing social media for your school? So did today’s guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas.
Discover the simple change she made that improved her efficiency and reduced stress in celebrating classroom moments—and how you can do it, too.
Hear about Lanita’s experience with the #SocialSchool4EDU membership program, which provided her with:
• Templates
• Training materials
• Shared solutions
• Emotional support
Find out how Lanita overcame hesitation in her role, creating wins for her students and staff. You’ll gain practical tips and inspiring stories to help any school social media manager succeed.

SPECIAL GUEST
Lanita Nickerson
Communications Coordinator
Lake Country Christian School, Texas

Email: [email protected]
Twitter: @LanitaN

Website: https://www.lccs.org
Facebook: https://www.facebook.com/lccseagles
Instagram: https://www.instagram.com/lccseagles
Twitter: https://x.com/lccseagles
LinkedIn: https://www.linkedin.com/school/lccseagles

USEFUL INFORMATION
LCCS Choir Singing National Anthem in 2020 - over 36,000 views
6-Time national cheer champion coach visiting son cheering at college
Physics egg drop video - over 52,000 views
Scribe example - how to attach affiliated groups to your school page
Helpful blog: Empowering Student Voices: Launching a Social Media Internship at Your School
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
November 18, 2024Backpack Journalist: More, Better, Faster Content for Schools with Ren Luebbering
You are going to learn SO MUCH by listening to this episode! Ren is a storyteller at heart and she’ll break down their district’s approach to social media with over 25,000 students and 3,800 employees.
Twitter is dead; long live LinkedIn! Find out some impressive stats on how Springfield is growing their reach on LinkedIn.
Short-form videos can ignite your social media reach! Discover Ren’s secrets to sharing 2-3 short Reels each week on Facebook & Instagram. She even shares them as YouTube Shorts as well!
Discover some of the best stories that Ren has uncovered - all because she focuses on visiting 7-10 campuses each week! You heard that right - she prioritizes this time at the schools because that is where the stories are.

SPECIAL GUEST
Ren Luebbering
Coordinator of Marketing & Digital Strategies
Springfield Public Schools, Missouri

Email: [email protected]
Twitter/X: @renluebbering
LinkedIn: https://www.linkedin.com/in/ren-bishop-luebbering-55141033/

Website: https://www.sps.org/
Facebook: https://www.facebook.com/springfieldpublicschools/
Instagram: https://www.instagram.com/officialsps/
Twitter/X: https://x.com/officialSPS
LinkedIn: https://www.linkedin.com/company/springfield-public-schools/
YouTube: https://www.youtube.com/officialsps

USEFUL INFORMATION
Collin’s viral graduation Reel
One of Ren’s favorite stories: Mr. Vernon, he’s like my third grandpa! She also told it through a Reel as well.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
48min
November 11, 2024Digital Accessibility Doesn't Have To Be Scary with Emily F. Popek, APR
Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what "WCAG 2.1 level AA" really means and why it matters.
The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically to school communication and social media.
Practical Tips for Social Media Compliance: Get actionable tips to ensure your social media content meets accessibility standards, from alt text for images to handling emojis and using AI for support.
The Importance of Accessible Content: Hear why accessible content isn't just about compliance but also about making sure your message reaches everyone—and how this aligns with your communication goals.

SPECIAL GUEST
Emily F. Popek, APR
Vice President, Strategic Communications
Nichols Strategies, California

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/emily-f-popek/
Twitter/X: @EmilyPopek

Website: https://nicholsstrategies.com/
Twitter/X: https://x.com/nicholsstrat
LinkedIn: https://www.linkedin.com/company/nichols-strategies/
YouTube: https://www.youtube.com/channel/UCAgfCvRLmrIIDXiFPw2Jl1A

USEFUL INFORMATION
Overview of the new federal rule on accessibility. This page spells out the standards, the timeline, and the exceptions.
Go-to resource for understanding the WCAG standards - w3.org
Follow this page for tips on creating accessible content - https://www.facebook.com/a11yawareness and join this private Facebook group - https://www.facebook.com/groups/110948031049165
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
46min
November 04, 2024How Adding the Role of Communications Specialist Instantly Transformed a District with Travis Judell
Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district's communication and engagement efforts, serving approximately 3,000 students.
Mastering Multi-Platform Content Strategy: Discover Travis's approach to content development for Facebook and Instagram. He shares his professional toolkit, emphasizing the critical importance of timely content delivery—sometimes posting event coverage within minutes! Learn his secrets for maintaining high-quality, engaging content across platforms.
Relationship-Driven Storytelling: Explore how building strong relationships within the school community leads to discovering compelling stories. Travis reveals how his high-quality content created a positive feedback loop: as students saw their peers featured in professional-grade photos and videos, they actively sought to be part of the storytelling, further enriching the content.
Creating Ripple Effects Through Compelling Content: From viral annual back-to-school videos to heartwarming classroom field trip coverage, Travis shares his favorite stories that have resonated beyond the school community.

SPECIAL GUEST
Travis Judell
Communications Specialist
School District of Holmen, Wisconsin

Email: [email protected]
LinkedIn: Travis Judell

Website: https://www.holmen.k12.wi.us
Facebook: https://www.facebook.com/holmenschools
Instagram: https://www.instagram.com/holmenschooldistrict

USEFUL INFORMATION
Great stories:
Father vs Son Wrestling Duel
Holmen Devils Lake April 2024
Holmen Devils Lake April 2023
Devils Lake 2022 Video
Bus Driver Story
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 249 episodes available.

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