Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 310 episodes available.

Mastering Social Media for Schools episodes:

August 11, 2025How GIPS Went Cell Phone Free—And Made It Stick with Mitchell Roush, M.A.
Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.
Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!
You won’t believe the results—think better attendance, fewer incidents, and a significant culture shift.
We also spend time exploring how Grand Island Public Schools organized their social media accounts across 18 schools, using Class Intercom to streamline strategy and boost engagement.

SPECIAL GUEST
Mitchell Roush, M.A.
Communications & Marketing Director
Grand Island Public Schools, Nebraska

Email: [email protected]
X: @MitchRoush
LinkedIn: https://www.linkedin.com/in/mitchroush/

Website: https://www.gips.org/
Facebook: https://www.facebook.com/GrandIslandPublicSchools
Instagram: https://www.instagram.com/gipublicschools/
LinkedIn: https://www.linkedin.com/company/grand-island-public-schools/

USEFUL INFORMATION
"Cell Phone Free" initial communication
"GISH Going Cell Phone Free" - GIPS Cast podcast episode
Cell Phone Expectations Flyers (English & Spanish)
NSPRA link with all details, including RPIE process, for Golden Achievement Award
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
53min
August 04, 2025Boosting Social Impact with Repurposed Content & AI Magic with Kimberly Garcia
Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.
Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.
Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks every school communicator should jump in.
Kimberly’s final social media tip will change how you approach engagement: It’s time to take a look at what’s resonating with your audiences and hit the new school year with what works!

SPECIAL GUEST
Kimberly Garcia
Digital Marketing Coordinator
San Antonio Independent School District (SAISD) Foundation, Texas

Email: [email protected]

Website: https://www.saisdfoundation.com
Facebook: https://www.facebook.com/saisdfoundation
Instagram: https://www.instagram.com/saisdfoundation
LinkedIn: https://www.linkedin.com/company/saisd-foundation/

USEFUL INFORMATION
SAISD Newsletters
K12PRtip Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
33min
July 28, 2025Easy Marketing Wins for Schools: Lead Magnets 101 with Lisa Losasso Jackson and Veronica V. Sopher
Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets!

You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed.

Real-life examples and success stories from schools of all sizes show exactly how these strategies boost enrollment and recruitment.

Don’t miss the final moments! The social media tips they share—especially one you’ve never heard on this podcast—are absolute gold.

SPECIAL GUESTS
Lisa Losasso Jackson
Co-Founder
Elevate Marketing System, Texas

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/lisalosasso/

Veronica V. Sopher
Co-Founder
Elevate Marketing System, Texas

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/veronicavsopher/

Website: https://www.ElevateMarketingSystem.com
Instagram: https://www.instagram.com/elevatemarketingsystem/

USEFUL INFORMATION
Lead magnets & landing pages reference links - click here
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
54min
July 21, 2025The Secret to Student-Powered School PR: TA Program Success with Melissa Hartley
Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.
Discover the simple yet powerful way students are capturing and shaping content daily.
Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.
Thinking of bringing students into your workflow? Melissa’s dos and don’ts are pure gold.

SPECIAL GUEST
Melissa Hartley
Director of Communications & Marketing
Horizon Honors Schools, Arizona

Email: [email protected]

Website: https://www.horizonhonors.org
Facebook: https://www.facebook.com/horizonhonors
Instagram: https://www.instagram.com/horizonhonors/

USEFUL INFORMATION
Teacher Assistant Description
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
44min
July 14, 2025How to Maximize Your NSPRA 2025 Seminar Experience with Andrea Gribble
Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing!
Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by.
From packing hacks to power snacks, get the inside scoop on how to survive (and thrive) at this year’s seminar.
Not heading to DC? No problem. Discover the trending topics and presentation sneak peeks that every school communicator should know.

Email: [email protected]
Follow Andrea on X: @andreagribble

Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION
Grab your sparkly jacket here!
https://www.nspra.org/National-Seminar/
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
32min
July 07, 2025Big Wins from the Social Media for Schools Retreat with Jenny Ames & Lauren Kaminski
Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI.
Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.”
Discover the team’s big “aha” around AI tools—and why staying authentic is more important than ever.
Learn how River Falls uses character education, school forests, and staff appreciation to strengthen connections across their community.

SPECIAL GUESTS
Jennifer Ames
Community Education & Communications Director
School District of River Falls, Wisconsin

Email: [email protected]

Lauren Kaminski
Program Assistant
School District of River Falls, Wisconsin

Email: [email protected]

Website: https://www.rfsd.k12.wi.us/
Facebook: https://www.facebook.com/RiverFallsSchoolDistrict/#
Instagram: https://www.instagram.com/riverfallssd/

USEFUL INFORMATION
Interested in the 2026 Social Media for Schools Retreat? Make sure you are subscribed to our newsletter!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
June 30, 2025From Chaos to Clarity: Fixing Enrollment and Marketing Together with Laurie Ehrlich & Miriam Stein
In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.

4 Key Takeaways for Listeners:
What simple shift could instantly bring more clarity and purpose to your school’s social media posts?

How often should your marketing and enrollment teams actually meet—and why does it matter?

What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?

Why fixing your team dynamics might be the unexpected key to filling your classrooms.

SPECIAL GUESTS
Laurie Ehrlich
Co-Founder + Marketing Strategist
Thrive Hive, Maryland

Miriam Stein
Co-Founder + Enrollment Strategist
Thrive Hive, Maryland

Email: [email protected]
Website: https://www.thrivehive.group/
LinkedIn: https://www.linkedin.com/company/thrivehivegroup/

USEFUL INFORMATION
🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
50min
June 23, 2025Get Social Summit Sneak Peek – Tips for Powerful School Social Media with Max Smith
Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.
Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.
Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.
Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.

SPECIAL GUEST
Max Smith
Digital Marketing Manager
Region 10 ESC, Texas

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sterling-max-smith/
X: @SterlingMaxS

Website: https://www.region10.org/
Facebook: https://www.facebook.com/Region10ESC
Instagram: https://www.instagram.com/region10esc/
X: https://x.com/Region10ESC
LinkedIn: https://www.linkedin.com/company/region-10-esc/

USEFUL INFORMATION
You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
42min
June 16, 2025Building a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad
Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.

Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.

Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.

Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.

SPECIAL GUESTS
Dr. Jason Hewitt
Superintendent
Shepherd ISD, Texas

Email: [email protected]

Erin Goad
Director of Communications and Library Services
Shepherd ISD, Texas

Email: [email protected]

Website: https://www.shepherdisd.net
Facebook: https://www.facebook.com/ShepherdISD/

USEFUL INFORMATION
Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0g
Planning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMA
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
1h 2min
June 09, 2025Launching a Student Influencer Program That Works with AndreAnna Tate
Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD.

Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move.

From planning events to writing scripts, learn how these students do way more than just create social posts.

Curious how she got over 80 students to apply—and grew that number by 51% in year two? You’ll grab the secret sauce.

SPECIAL GUEST
AndreAnna Tate
Digital Media and Marketing Coordinator
Irving ISD, Texas

Email: [email protected]
LinkedIn: https://www.LinkedIn.com/in/andreannatate

Website: https://www.IrvingISD.net
Facebook: https://www.facebook.com/IrvingSchools/
Instagram: https://www.instagram.com/irvingisd/
X: https://x.com/IrvingISD
Nextdoor: https://nextdoor.com/pages/irving-isd

USEFUL INFORMATION
AndreAnna’s Examples:
🔗 Racquel's reel
🔗 Peter's Yale vlog
🔗 2023-2024 MacArthur HS Influencer Reel
🔗 Student Influencer website
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
52min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 310 episodes available.

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