Mastering Social Media for Schools

1. Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.
2. Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.
3. Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.
4. From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything.

SPECIAL GUEST

Shain Bergan

Public Relations Coordinator

Kansas City Public Schools, Missouri

Email: [email protected] 

X: @KCPSShain

Website: https://www.kcpublicschools.org 

Facebook: https://www.facebook.com/kcpublicschools/ 

Instagram: https://www.instagram.com/kcpublicschools/ 

X: https://x.com/kcpublicschools 

USEFUL INFORMATION

• Register now for the Social Media for Schools Retreat happening June 23-25, 2026. 
• Grab more information on the bond campaign at this website: https://www.kcpsbond.org/
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Andrea shares her firsthand experience navigating Facebook page suspensions and restrictions for schools - and why this issue is hitting closer to home than ever before.
   
   
   
2. Find out which seemingly harmless words (like “raffle” or “donation”) may now trigger Facebook’s AI to flag or shut down your page.
   
   
   
3. Learn how Andrea and her team have responded - from creating support tickets to starting temporary Facebook groups - and what actually worked.
   
   
   
4. Get Andrea’s practical tips, including green/yellow/red flag language guidelines and how to safely share fundraiser info without risking your page.

Email: [email protected] 

Follow Andrea on X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu  

USEFUL INFORMATION

• Facebook Help - https://business.facebook.com/business/help/ 
• Quick Guide - Facebook Fundraising & Raffle Posts
• Facebook Fundraiser Language Cheat Sheet
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.
   
   
2. Learn how improvements were made with both internal and external communication and how they tracked their progress.
   
   
3. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.
   
   
4. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.

SPECIAL GUEST

Michelle Karpinski, MPA

Community Relations Manager

Portage Public Schools, Michigan

Email: [email protected] 

Website: https://www.portageps.org 

Facebook: https://www.facebook.com/portagepublicschools 

Instagram: https://www.instagram.com/portageschoolsmi 

USEFUL INFORMATION

• Check out the full Communications Audit from their website - click here for the report.
• You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
• Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference.
   
   
2. Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students.
   
   
3. Discover how Jason’s summer scavenger hunt turned quiet months into a community-building social media win.
   
   
4. Feeling stuck? Jason’s journey from TV to school PR shows the value of starting small, gaining trust, and being bold with creative ideas.

SPECIAL GUEST

Jason Lewis

Communications Specialist

Walled Lake Consolidated Schools, Michigan

Email: [email protected] 

X: @JasonLewis_tv

Website: https://www.wlcsd.org 

Facebook: https://www.facebook.com/wlcsd 

Instagram: https://www.instagram.com/walledlkschools/ 

X: https://x.com/WalledLkSchools 

LinkedIn: https://www.linkedin.com/company/walled-lake-consolidated-schools 

YouTube: https://www.youtube.com/channel/UCHZPd3JtrmoakLAHVUbeiMA 

USEFUL INFORMATION

• Social Media Hub for Walled Lake Consolidated Schools
• 2025 Golden Gribble - Best Contest Award 
• 2024 Golden Gribble - Best Student Takeover - Direct link to Bella’s takeover
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.
2. Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.
3. Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.
4. What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possible, and Tyler explains how.

SPECIAL GUEST

Tyler Moberg

AI Learning Specialist

Amplified Impact LLC, Minnesota

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/tyler-moberg-249570215/ 

Website: https://www.amplifiedimpact.solutions 

USEFUL INFORMATION

• You’re invited to our Social Media for Schools Retreat - June 23-25, 2026. This year’s focus includes AI and students as storytellers!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Sara Schneider from CSCOE spills the secrets behind her "Marketing Minute" video series—and how it’s inspiring 151 Catholic schools to show up online with confidence.
   
   
2. You’ll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100!
   
   
3. Worried about being on camera? Sara shares real-talk advice on ditching perfection and just showing up.
   
   
4. Get ready to steal some seriously smart ideas for launching your own series—even if you’ve never hit ‘record’ before.

SPECIAL GUEST

Sara Schneider

Associate Director of Enrollment

Catholic Schools Center of Excellence (CSCOE), Minnesota

Email: [email protected] 

Website: https://cscoe-mn.org/ 

Facebook: https://www.facebook.com/CSCOE 

Instagram: https://www.instagram.com/cscoe_mn 

X: https://x.com/CSCOE_MN 

LinkedIn: https://www.linkedin.com/company/catholic-schools-center-of-excellence/ 

USEFUL INFORMATION

• Links to Mic and Light for videos
• Sara’s personal favorite mic 😁 (a little more pricey)
• Marketing Minute examples
  • Post recorded live  
  • Showcased a principal: had a lot of traction and shares!
  • One talking about websites
• Join us for the Social Media Retreat for Schools in June 2026! Learn more here.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go.
   
   
2. No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky notes. If you’ve ever felt unqualified, her journey will remind you that curiosity and commitment go a long way.
   
   
3. From overwhelm to confidence, Tricia shares how trial and error, along with a few Canva hacks, changed everything. She’s honest about the struggles and the small wins that built her into the communicator she is today.
   
   
4. You’ll love her real talk on feedback, slowing down, and why it’s OK not to have all the answers (yet). Tricia reminds us that giving ourselves grace is just as important as giving it to everyone else.

SPECIAL GUEST

Tricia Johnson

Social Media Content Creator

Blaine School District, Washington

Email: [email protected] 

Website: https://www.blainesd.org 

Facebook: https://www.facebook.com/borderitepride 

Instagram: https://www.instagram.com/blainesd503/ 

USEFUL INFORMATION

• Tricia’s examples:
  • Impact video post from mock car crash
  • Alert post to community about distracted & impaired driving event
• Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for!
   
   
   
2. Whether it's a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your staff can focus on the fun, not the forms.
   
   
   
3. Say goodbye to messy Google Forms and Venmo links. Camp Simple creates a polished, easy-to-share registration page that makes you look like a rockstar communicator.
   
   
   
4. Trust me—once you see how easy it is, you’ll want to tell your whole staff. Head to campsimple.net and share it with your coaches, teachers, and club leaders today!

SPECIAL GUEST

Brian Bridges

Director of Communications at Lake Hamilton, Owner of Camp Simple

Lake Hamilton School District & Camp Simple, Arkansas

Email: [email protected] 

Connect with Brian on Facebook

Connect with Brian on Instagram  

Websites: 

• https://campsimple.net/ 
• https://www.lhwolves.net/ 

USEFUL INFORMATION

• Order your copy of my book, Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared.
   
   
2. Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and how to find support (even if you’re a team of one).
   
   
3. Packed with real talk and ready-to-use advice: Learn how to be coachable, set boundaries, and ask the right questions before tearing anything down — literally or figuratively.
   
   
4. You’ll leave with fresh inspiration and specific tools — like how your Enneagram type might shape your PR style, why celebrations matter most on social, and how to build your professional community.

SPECIAL GUESTS

Dr. Jordan Ziemer

Executive Director of Communications

Abilene ISD, Texas

Email: [email protected] 

X: @jordanziemer

LinkedIn: https://www.linkedin.com/in/jordanziemer/  

Kaitlin Paonessa

Assistant Director of Communications

Abilene ISD, Texas

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/kpaonessa/ 

Website: https://www.abileneisd.org/ 

Facebook: https://www.facebook.com/abileneisd 

Instagram: https://www.instagram.com/abileneisd 

LinkedIn: https://www.linkedin.com/company/abileneisd 

YouTube: https://www.youtube.com/@abileneisdtx 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership.
   
   
   
2. Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school.
   
   
   
3. Discover the impact of splitting athletic and school pages—and how it spotlighted more than just sports.
   
   
   
4. Hear how one small-town principal uses everyday moments, history, and humor to authentically connect with his community.

SPECIAL GUEST

Scott Gordon

Principal

Regional School Unit 34, Maine

Email: [email protected] 

Website: https://www.rsu34.org/o/oths 

Facebook: https://www.facebook.com/OTHSCoyotes/ 

Instagram: https://www.instagram.com/othscoyotes/ 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com