1. Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.
   
   
2. Learn how improvements were made with both internal and external communication and how they tracked their progress.
   
   
3. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.
   
   
4. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.

SPECIAL GUEST

Michelle Karpinski, MPA

Community Relations Manager

Portage Public Schools, Michigan

Email: [email protected] 

Website: https://www.portageps.org 

Facebook: https://www.facebook.com/portagepublicschools 

Instagram: https://www.instagram.com/portageschoolsmi 

USEFUL INFORMATION

• Check out the full Communications Audit from their website - click here for the report.
• You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
• Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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