Mastering Social Media for Schools

Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA


Listen Later

  1. Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.

  2. Learn how improvements were made with both internal and external communication and how they tracked their progress.

  3. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.

  4. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.


SPECIAL GUEST

Michelle Karpinski, MPA

Community Relations Manager

Portage Public Schools, Michigan


Email: [email protected] 


Website: https://www.portageps.org 

Facebook: https://www.facebook.com/portagepublicschools 

Instagram: https://www.instagram.com/portageschoolsmi 



USEFUL INFORMATION

  • Check out the full Communications Audit from their website - click here for the report.
  • You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
  • Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
  • Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
  • Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

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Mastering Social Media for SchoolsBy Andrea Gribble

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