1. Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership.
   
   
   
2. Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school.
   
   
   
3. Discover the impact of splitting athletic and school pages—and how it spotlighted more than just sports.
   
   
   
4. Hear how one small-town principal uses everyday moments, history, and humor to authentically connect with his community.

SPECIAL GUEST

Scott Gordon

Principal

Regional School Unit 34, Maine

Email: [email protected] 

Website: https://www.rsu34.org/o/oths 

Facebook: https://www.facebook.com/OTHSCoyotes/ 

Instagram: https://www.instagram.com/othscoyotes/ 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
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