1. Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared.
   
   
2. Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and how to find support (even if you’re a team of one).
   
   
3. Packed with real talk and ready-to-use advice: Learn how to be coachable, set boundaries, and ask the right questions before tearing anything down — literally or figuratively.
   
   
4. You’ll leave with fresh inspiration and specific tools — like how your Enneagram type might shape your PR style, why celebrations matter most on social, and how to build your professional community.

SPECIAL GUESTS

Dr. Jordan Ziemer

Executive Director of Communications

Abilene ISD, Texas

Email: [email protected] 

X: @jordanziemer

LinkedIn: https://www.linkedin.com/in/jordanziemer/  

Kaitlin Paonessa

Assistant Director of Communications

Abilene ISD, Texas

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/kpaonessa/ 

Website: https://www.abileneisd.org/ 

Facebook: https://www.facebook.com/abileneisd 

Instagram: https://www.instagram.com/abileneisd 

LinkedIn: https://www.linkedin.com/company/abileneisd 

YouTube: https://www.youtube.com/@abileneisdtx 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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