Mastering Social Media for Schools

1. From educator and parent to PR pro - Sandy Sutty shares how her personal connection to the school fuels her storytelling.
   
   
   
2. Showing up for students is Sandy’s not-so-secret weapon to building authentic, engaging social content.
   
   
   
3. Want to grow your followers fast? Sandy breaks down her 14K+ follower jump with a simple, strategic content plan.
   
   
   
4. Discover how she taps into student interns, QR codes, and the addition of Class Intercom to make content collection fun and sustainable.

SPECIAL GUEST

Sandy Sutty

Admissions Marketing and Communication Manager

Salesianum School, Delaware

Email: [email protected] 

Website: https://www.salesianum.org/ 

Facebook: https://www.facebook.com/Salesianum 

Instagram: https://www.instagram.com/salesianumschool/ 

X: https://x.com/Salesianum 

LinkedIn: https://www.linkedin.com/school/salesianum-school/ 

Threads: https://www.threads.com/@salesianumschool 

USEFUL INFORMATION

• Short video Reel of Jerome cleaning the floor
• Viral post of the Speak Your Mind Challenge with Principal Father Beretta
• Join the wait list for our Social Media for Schools Retreat in Stillwater, MN
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success!
   
   
   
2. Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus.
   
   
   
3. Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s.
   
   
   
4. Learn why Meghan prioritizes clarity of purpose—driving enrollment and community pride—to guide every social media decision.

SPECIAL GUEST

Meghan Weaver

Director of Marketing and Communications

St. Martin’s Episcopal School, Louisiana

Email: [email protected] 

Website: https://www.stmsaints.com 

Facebook: https://www.facebook.com/stmsaintsla/ 

Instagram: https://www.instagram.com/stm_saints/ 

USEFUL INFORMATION

• Open microphone interview - click to watch!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.
2. Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!
3. You won’t believe the results—think better attendance, fewer incidents, and a significant culture shift.
4. We also spend time exploring how Grand Island Public Schools organized their social media accounts across 18 schools, using Class Intercom to streamline strategy and boost engagement.
   
   
   

SPECIAL GUEST

Mitchell Roush, M.A.

Communications & Marketing Director

Grand Island Public Schools, Nebraska

Email: [email protected] 

X: @MitchRoush

LinkedIn: https://www.linkedin.com/in/mitchroush/ 

Website: https://www.gips.org/ 

Facebook: https://www.facebook.com/GrandIslandPublicSchools 

Instagram: https://www.instagram.com/gipublicschools/ 

LinkedIn: https://www.linkedin.com/company/grand-island-public-schools/ 

USEFUL INFORMATION

• "Cell Phone Free" initial communication
• "GISH Going Cell Phone Free" - GIPS Cast podcast episode
• Cell Phone Expectations Flyers (English & Spanish)
• NSPRA link with all details, including RPIE process, for Golden Achievement Award 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.
2. Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.
3. Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks every school communicator should jump in.
4. Kimberly’s final social media tip will change how you approach engagement: It’s time to take a look at what’s resonating with your audiences and hit the new school year with what works!

SPECIAL GUEST

Kimberly Garcia

Digital Marketing Coordinator

San Antonio Independent School District (SAISD) Foundation, Texas

Email: [email protected] 

Website: https://www.saisdfoundation.com 

Facebook: https://www.facebook.com/saisdfoundation 

Instagram: https://www.instagram.com/saisdfoundation 

LinkedIn: https://www.linkedin.com/company/saisd-foundation/ 

USEFUL INFORMATION

• SAISD Newsletters
• K12PRtip Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets!
   
   
2. You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed.
   
   
3. Real-life examples and success stories from schools of all sizes show exactly how these strategies boost enrollment and recruitment.
   
   
4. Don’t miss the final moments! The social media tips they share—especially one you’ve never heard on this podcast—are absolute gold.

SPECIAL GUESTS

Lisa Losasso Jackson

Co-Founder

Elevate Marketing System, Texas

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/lisalosasso/ 

Veronica V. Sopher

Co-Founder

Elevate Marketing System, Texas

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/veronicavsopher/ 

Website: https://www.ElevateMarketingSystem.com 

Instagram: https://www.instagram.com/elevatemarketingsystem/ 

USEFUL INFORMATION

• Lead magnets & landing pages reference links - click here 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.
2. Discover the simple yet powerful way students are capturing and shaping content daily.
3. Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.
4. Thinking of bringing students into your workflow? Melissa’s dos and don’ts are pure gold.

SPECIAL GUEST

Melissa Hartley

Director of Communications & Marketing

Horizon Honors Schools, Arizona

Email: [email protected] 

Website: https://www.horizonhonors.org 

Facebook: https://www.facebook.com/horizonhonors 

Instagram: https://www.instagram.com/horizonhonors/ 

USEFUL INFORMATION

• Teacher Assistant Description
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing!
2. Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by.
3. From packing hacks to power snacks, get the inside scoop on how to survive (and thrive) at this year’s seminar.
4. Not heading to DC? No problem. Discover the trending topics and presentation sneak peeks that every school communicator should know.

Email: [email protected] 

Follow Andrea on X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 

USEFUL INFORMATION

• Grab your sparkly jacket here!
• https://www.nspra.org/National-Seminar/ 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI.
2. Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.”
3. Discover the team’s big “aha” around AI tools—and why staying authentic is more important than ever.
4. Learn how River Falls uses character education, school forests, and staff appreciation to strengthen connections across their community.

SPECIAL GUESTS

Jennifer Ames

Community Education & Communications Director

School District of River Falls, Wisconsin

Email: [email protected] 

Lauren Kaminski

Program Assistant

School District of River Falls, Wisconsin

Email: [email protected] 

Website: https://www.rfsd.k12.wi.us/ 

Facebook: https://www.facebook.com/RiverFallsSchoolDistrict/# 

Instagram: https://www.instagram.com/riverfallssd/ 

USEFUL INFORMATION

• Interested in the 2026 Social Media for Schools Retreat? Make sure you are subscribed to our newsletter!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.

4 Key Takeaways for Listeners:

1. What simple shift could instantly bring more clarity and purpose to your school’s social media posts?
   
   
   
2. How often should your marketing and enrollment teams actually meet—and why does it matter?
   
   
   
3. What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?
   
   
   
4. Why fixing your team dynamics might be the unexpected key to filling your classrooms.

SPECIAL GUESTS

Laurie Ehrlich

Co-Founder + Marketing Strategist

Thrive Hive, Maryland

Miriam Stein

Co-Founder + Enrollment Strategist

Thrive Hive, Maryland

Email: [email protected] 

Website: https://www.thrivehive.group/ 

LinkedIn: https://www.linkedin.com/company/thrivehivegroup/ 

USEFUL INFORMATION

• 🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.
2. Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.
3. Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.
4. Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.

SPECIAL GUEST

Max Smith

Digital Marketing Manager

Region 10 ESC, Texas

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/sterling-max-smith/ 

X: @SterlingMaxS  

Website: https://www.region10.org/ 

Facebook: https://www.facebook.com/Region10ESC 

Instagram: https://www.instagram.com/region10esc/ 

X: https://x.com/Region10ESC 

LinkedIn: https://www.linkedin.com/company/region-10-esc/ 

USEFUL INFORMATION

• You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com