Mastering Social Media for Schools

By Andrea Gribble

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from

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FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 281 episodes available.

Mastering Social Media for Schools episodes:

April 15, 2024Lose the Fear: Use the POWER of Social Media w/ Student Interns w/ Jeanise Dimitri & Emma Danilowicz
Take your social media to the next level with student interns! Today, you’ll learn from the intern coordinator and one of the media associates at this career technical school in Pennsylvania.
If you are diving into social media and using students to help, you may have fear holding you back. Learn how Jeanise tackled that.
Emma discusses her job responsibilities of creating and promoting content on social media pages and offers some advice for other students who are helping with content creation.
See how student storytelling has impacted MBIT - and how one video even went viral!

SPECIAL GUESTS
Jeanise Dimitri
Community Engagement & Public Relations Coordinator
Middle Bucks Institute of Technology (MBIT), Pennsylvania

Email: [email protected]

Emma Danilowicz
Student Intern
Middle Bucks Institute of Technology (MBIT), Pennsylvania

Website: https://www.mbit.org
Facebook: @MiddleBucksInstituteTech
Twitter: @middlebucks
Instagram: @middle_bucks
TikTok: @midbuckstech
LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/
YouTube: https://www.youtube.com/channel/UCb_DFtwI83phpYiqK2wW6kw

USEFUL INFORMATION
Viral Back Pack contest
Emma’s New Year’s Resolution post
From the K12PRTip - 10 Ways to Start a Post
📣 Let’s hear it for...
🌟 Field trip alert! 🌟
Spread the word! 💛💙
Guess what our 6th graders have been up to???
Help us congratulate... 👏👏👏
🎉Our students had a blast...
Check out...
Way to #BeABobcat...
What an awesome day for...
👀Let’s take a peek in the classroom…
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
39min
April 08, 2024Behind the Screens: Communications in a Crisis for School Leaders with Lesley Bruinton, APR
Lesley’s experience with schools dates back to 2001, and she goes in-depth today on the US Department of Justice’s 575-page report on the Uvalde school shooting.
Learn the key findings from the report and the steps you can take to help your school prepare.
Grab Lesley’s free 8-page toolkit as a conversation starter at your school.
Discover 3 critical social media tips to remember when navigating a crisis.

SPECIAL GUEST
Lesley Bruinton, APR
CEO & President at School Spirit PR

Email: [email protected]
Twitter/X: @lesleybruinton

Website: www.SchoolSpiritPR.com
Twitter/X: @SchoolSpiritPR
LinkedIn: https://www.linkedin.com/company/school-spirit-pr

USEFUL INFORMATION
Lesley’s toolkit - download here!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
53min
April 01, 2024Social Media Storytelling Using High School Students with Tracy McCown & Elesban Sanchez
Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers!
Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors.
Find out Elesban’s favorite project that she has worked on so far and the tools she used to make it.
Do you need more content from staff? Tracy’s simple trick has skyrocketed her stories from classroom teachers!

SPECIAL GUEST
Tracy McCown
Instructional Technology Specialist
Central Heights ISD, Texas

Elesban Sanchez
High School Student - Junior
Central Heights ISD, Texas

Email: [email protected]
Twitter: @TracyMcCown

Website: https://www.centralhts.org
Facebook: https://www.facebook.com/CentralHeightsISD
Instagram: @CentralHeightsISD

USEFUL INFORMATION
Apply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.
Elesban’s favorite video of their Christmas Decorating Contest- view it here.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
March 25, 2024Prioritizing Physical & Mental Wellness with Krystyna Baumgartner, APR
School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness - and today, we have a guest who is getting very vulnerable in sharing her journey!
Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she got started, why she had to pivot along the way (like when school started and it got more challenging to squeeze in her workouts), and what has kept it going after nearly two years.
The transformation that has happened has impacted her personal life and her professional career.
Today is mostly about taking care of yourself, but of course, we’ll wrap up with a social media tip!

SPECIAL GUEST
Krystyna Baumgartner, APR
Public Relations Specialist

Email: [email protected]
Instagram: @kmbaumgartner
Twitter: @Kmbaumgartner

USEFUL INFORMATION
Apply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
45min
March 18, 2024How to Ignite Social Media Engagement with Students, Staff & Your Community with Samantha Pederson
One campus, three schools, and 1,800 students - today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media.
Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school.
Giving your local community businesses some love can help skyrocket your reach. Find out why and how they got the “Where is Buddy the Elf?” feature going.
Balancing content between three schools on one district platform isn’t easy. Sam will share her practical tips with you as we wrap up the interview.

SPECIAL GUEST
Samantha Pederson
Public Relations Specialist
School District of West Salem, Wisconsin

Email: [email protected]

Website: https://www.wsalem.k12.wi.us
Facebook: @SchoolDistrictofWestSalem
Instagram: @schooldistrictofwestsalem
Twitter: @WestSalemSD

USEFUL INFORMATION
Samantha’s examples
Read Across America - Would You Rather
Teen Culture - Would You Rather
Finish the Lyric
Favorite Buddy the Elf
Basketball Post
Apply now for our Social Media Awards for 2024 - click here. The deadline is 4/1/24.
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
March 11, 2024Using Your District's Strategic Plan for Powerful Social Media Storytelling with Alice Seuffert
You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond.
Making decisions on where to share different types of content can be challenging. Find out some tips that are working well for Mahtomedi Public Schools.
If you’re struggling to get content, you’re not alone. Learn the 4 specific ways Alice has increased stories from her staff. She’ll even share an awesome Canva template below that you can admire and acquire!
What is the best quote from this highly valuable conversation? “Good stories don’t expire!” Alice says to avoid the pressure of needing to post everything in the moment. The story will still be worth sharing tomorrow, next week, or even next month!

SPECIAL GUEST
Alice Seuffert
Director of Communications
Mahtomedi Public Schools, MN

Email: [email protected]

Website: https://www.mahtomedi.k12.mn.us/
Facebook: https://www.facebook.com/mahtomedipublicschools
Instagram: https://www.instagram.com/mahtomedi832/

USEFUL INFORMATION
Click here for a ton of resources that Alice mentioned during her interview!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
41min
March 04, 2024Tips for Training Students as Storytellers with Dr. Jill Johnson
Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help!
Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own lives, but they have never considered using it as a school or district. Jill shares two tips for training students.
Competition can spark creativity. Learn more about the Content Generation Workshop that happens each fall. It’s not limited to Class Intercom customers, and there is a virtual option!

SPECIAL GUEST
Dr. Jill Johnson
President
Class Intercom, Nebraska

Email: [email protected]
Twitter: @drjilljohnson

Website: https://www.classintercom.com
Facebook: https://www.facebook.com/classintercom
Twitter: @classintercom
Instagram: @classintercom
LinkedIn: https://www.linkedin.com/company/classintercom/

USEFUL INFORMATION
Learn more about the Content Generation Workshop here!
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
44min
February 26, 2024Making Social Media Work for Smaller Districts with Dr. Doug Enders
No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students.
If you do not use social media on a personal level, you’re just like Doug! Despite not being engaged on social media in everyday life, he knew that it was an important tool. He’ll share the steps to get started, get inspired, and grow your presence.
The Eastern Edge Podcast is a show created to highlight staff and students in the district. You’ll find out the equipment Doug needed to launch it and how it’s helping communicate and connect with staff and beyond.
Social media takes time, but it is worth it! Learn how the extra effort is helping the district.

SPECIAL GUEST
Dr. Doug Enders
Assistant Superintendent
Eastern York School District, PA

Email: [email protected]

Website: https://www.easternyork.com
Facebook: https://www.facebook.com/p/Eastern-York-School-District-100064025018399/

USEFUL INFORMATION
The Eastern Edge Podcast
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
38min
February 19, 2024Using Marketing to Grow Enrollment, Advance Perception & Recruit Staff with Miranda Greenwold
Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers.
Marketing is not just selling services - that’s sales. Marketing is about influencing and inspiring behavior! Learn what that means when it comes to schools.
Strong storytelling is a requirement if you want to connect with your audience. You’ll discover how to look at your communication efforts to see if you are storytelling or simply sharing testimonials or facts.
Do you have leaders who want to turn comments off on social media? Listen in as Miranda and Andrea share their perspective and advice for schools!

SPECIAL GUEST
Miranda Greenwold
Chief Growth Officer for Marketing Matters by Miranda and University Lecturer in Marketing
Marketing Matters by Miranda

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/miranda-greenwold/

USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
43min
February 12, 2024From Facebook to Good Morning America with Sarah O’Donnell
From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students.
How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage.
The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all students involved in sharing it.
Sarah shares three key takeaways from this experience that every school communicator needs to hear. Make sure to listen to the end to note these key factors!

SPECIAL GUEST
Sarah O’Donnell, MS IMC
Director of Communications
Stevens Point Area Public School District, Wisconsin

Email: [email protected]
Linked In: https://www.linkedin.com/in/sarahodonnellpr

Website: https://www.pointschools.net
Facebook: https://www.facebook.com/pointschools
Instagram: @pointschools

USEFUL INFORMATION
Original Facebook post from the SPASH Panthers page (a high school page)
Shared post on the district page
Good Morning America post and link to video clip
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
...more
33min

FAQs about Mastering Social Media for Schools:

How many episodes does Mastering Social Media for Schools have?

The podcast currently has 281 episodes available.

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