In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media.

• Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting.
• Use a School-Owned iPhone: Having a dedicated phone for photos, content collection, and text submissions from staff has been a game-changer for organizing and separating work/personal life.
• Quick, Authentic Moments Win: Reels and posts featuring spontaneous, relatable moments—like the principal shoveling snow—often perform better than polished, time-consuming content.
• Divide and Conquer for Big Events: Tag-teaming large events like choir festivals with one person on photos and another on video helps capture more content with less stress and boosts sharing across schools.

SPECIAL GUEST

Lisa Streckert

Communications Assistant and Middle School Administrative Assistant

St. Croix Lutheran Academy, Minnesota

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/lisastreckert/ 

Website: https://stcroixlutheran.org 

Facebook: https://facebook.com/stcroixlutheran 

Instagram: https://www.instagram.com/stcroixlutheran 

LinkedIn: https://www.linkedin.com/school/saint-croix-lutheran-academy 

USEFUL INFORMATION

• Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! 
• Choral Festival Reels:
  • Recap
  • Student Video
  • Getting Ready
  • Heavenly Preview
• Principal Shoveling Reel 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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