Mastering Social Media for Schools

1. Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background. 
   
   
   
2. From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out.
   
   
   
3. You’ll get access to real, ready-to-use resources - from social media posts to a family-friendly readiness guide. The links are below!
   
   
   
4. Whether it’s teaching kids to skip or telling your district’s story, Michelle’s approach will leave you inspired (and cracking a smile).

SPECIAL GUEST

Michelle Shue

Director of Marketing and Communications

Rowan-Salisbury School System, North Carolina

Email: [email protected] 

Website: https://rssed.org 

Facebook: https://www.facebook.com/rowansalisburyschools 

Instagram: https://www.instagram.com/rowansalisburyschools/ 

USEFUL INFORMATION

• Click here to see the #StartStrongKinderReady information on their website
• See their NSPRA Submission here
• Want to book a 1-on-1 Consultation with Andrea? Click here to learn more!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before.
   
   
   
2. You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible.
   
   
   
3. I share some of my favorite podcast guests (yes, I actually try to pick!) and the power of those “real” moments. Think unedited flubs and the kind of authentic storytelling that makes this podcast what it is.
   
   
   
4. We wrap up with my take on what’s next for school social media - because this work is never done. From accessibility and AI to simply keeping up, I’m sharing how we can face the future together.

Email: [email protected] 

Follow Andrea on X: @andreagribble 

Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu  

SPECIAL HOST

Aliya North

Marketing & Entrepreneurship student at the University of Wisconsin - Madison

Email: [email protected]

Connect with Aliya on LinkedIn

USEFUL INFORMATION

• Join us in June for the Social Media for Schools Retreat! Learn more and sign up here.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Adam Marcum shares the story behind a feel-good hallway video that captured hearts - and global attention - by simply asking students to “tell me something good.”
   
   
   
2. Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe his microphone hack! 
   
   
   
3. The power of student voice shines when there’s trust. Learn how Adam built authentic connections that led to honest, emotional responses. He shares exactly how he filmed this in the school, including how he checked students' social media permissions and made sure they felt comfortable with their responses being shared.
   
   
   
4. Going viral was never the goal, but Adam shares what it taught him about timing, flexibility, and making the most of a once-in-a-career storytelling moment.

SPECIAL GUEST

Adam Marcum

Public Relations & Communications Coordinator

Monroe Local Schools, Ohio

Email: [email protected] 

Website: https://www.monroelocalschools.com/ 

Facebook: https://www.facebook.com/MLSDHomeoftheHornets/ 

Instagram: https://www.instagram.com/monroe_local_schools 

USEFUL INFORMATION

• Adam’s resources and posts shared throughout the episode - Click here.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience.
   
   
   
2. Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted - and why getting people to care is the secret sauce.
   
   
   
3. Need campaign inspiration? You’ll love Jatana’s fun, high-impact ideas like “Crowned Across the County” and celebration reels that schools can’t wait to be part of.
   
   
   
4. Posting just to post? Not on Jatana’s watch! She shares how to plan with purpose and tailor each message to the right platform and audience so every story shines.

SPECIAL GUEST

Jatana Jackson

Senior Communications Coordinator

Brevard Public Schools, Florida

Email: [email protected] 

Instagram: https://www.instagram.com/jatanajackson

Website: https://www.brevardschools.org 

Facebook: https://www.facebook.com/BrevardPublicSchools 

Instagram: https://www.instagram.com/brevardschools 

X: https://x.com/BrevardSchools 

USEFUL INFORMATION

• Vacation Planning Infographic
• Principal Recognition Photo
• Strike a Pose Reel for Attendance Flags
• Crowned Across the County Contest
• Class of 2025 Reel
• Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Kelly Meredith shares how she transformed a loosely defined comms role into a vibrant, story-driven strategy that highlights the heart of her school.
   
   
2. Hear how she built trust with even the most reserved faculty to consistently gather strong content.
   
   
3. Discover how social media is impacting prospective families, strengthening school culture, and honoring traditions.
   
   
4. Learn why starting small with student contributors can create big wins - and how Kelly’s approach to "Hallway Hot Takes" is working.

SPECIAL GUEST

Kelly Meredith

Communications Director

Serra Catholic High School, Pennsylvania

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/kellyfennessymeredith/ 

Website: https://www.serrahs.org 

Facebook: https://www.facebook.com/SerraEagles 

Instagram: https://www.instagram.com/serracatholic 

USEFUL INFORMATION

• Homecoming Walk-a-thon post
• Alumni Roll Call post - with 150+ comments!
• Join us at the 2026 Social Media for Schools Retreat - click here for more information!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Krystal Hurr shares how York County School Division is tapping into student drone expertise to tell school stories from a student’s perspective.
2. Senior Samantha Beatley explains how her internship turned into a paid opportunity to lead a video project aimed at welcoming new students, especially those from military families.
3. Learn how collaboration between school staff and interns empowers students to grow their creative and technical skills while delivering high-quality content.
4. Get inspired to use student voice and talent to capture authentic school culture—this episode shows it’s possible, even with drones!

SPECIAL GUESTS

Krystal Hurr

Coordinator of Digital Media and Design

York County School Division, Virginia

Email: [email protected] 

Samantha Beatley

Student Intern

York County School Division, Virginia

LinkedIn: https://www.linkedin.com/in/samantha-beatley-08969b368 

Website: https://yorkcountyschools.org/ 

Facebook: https://www.facebook.com/ycsdva 

Instagram: https://www.instagram.com/ycsdva/# 

LinkedIn: https://www.linkedin.com/company/ycsdva/ 

USEFUL INFORMATION

• Inspiration for the Drone video project - Click here to watch
• Drones that York County School Division is using:
  • DJI Air 3S 
  • DJI Mini 3 Pro
• You’re invited to join this free Facebook group! https://www.facebook.com/groups/k12schoolpr 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.
2. Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!
3. Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.
4. Discover how DPS builds student-first content that connects emotionally and earns millions of views - without needing a full production crew.

SPECIAL GUEST

Javier Ibarra

Sr. Manager, Media and PR

Denver Public Schools, Colorado

Email: [email protected] 

Website: https://www.dpsk12.org/ 

Facebook: https://www.facebook.com/DenverPublicSchools 

Instagram: https://www.instagram.com/denverpublicschools 

X: https://x.com/dps_k12 

LinkedIn: https://www.linkedin.com/company/denver-public-schools/ 

YouTube: https://www.youtube.com/DenverPublicSchools 

USEFUL INFORMATION

• Click here to see Zoey walking for the first time to get her diploma 
• Watch middle school students explain their lingo 
• Meet the canines who help with drug detection 
• Denver Public Schools Checklist - including Video Tool Links!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Lauren Snell opens up about a full-scale social media attack on Cherry Creek School District - and how she led her team through it with transparency and calm. 
2. You'll walk away with a comprehensive crisis checklist, covering everything from assigning team roles to managing media and coordinating with law enforcement. 
3. Learn how Lauren tapped into her community to build a network of “truth tellers” ready to help counter misinformation. This monthly class has also helped spread the positive stories they share on social media!
4. Hear the behind-the-scenes on the tools, settings, and mindset that help prevent future trolling and protect staff mental health.

SPECIAL GUEST

Lauren Snell

Public Information Officer and Social Media Manager

Cherry Creek School District, Colorado

Email: [email protected] 

Website: https://www.cherrycreekschools.org/ 

Facebook: https://www.facebook.com/CCSDK12/ 

Instagram: https://www.instagram.com/cherrycreekschools 

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Zac Rantz breaks down why accessibility is top of mind for schools and how upcoming regulations are pushing needed change.
2. He simplifies the five key areas—images, colors, links, PDFs, and videos—with easy-to-follow, practical tips.
3. Discover how accessibility isn’t just compliance—it’s about making school communications better for everyone.
4. Zac also shares how his district of 6,700 students manages social media with a smart, centralized approach that works.

SPECIAL GUEST

Zac Rantz

Chief Communication Officer & Safety Coordinator

Nixa Public Schools, Missouri

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/zacrantz/ 

X: @zacrantz

Website: https://www.nixapublicschools.net 

Facebook: https://www.facebook.com/nixapublicschools/ 

Instagram: https://www.instagram.com/nixaschools/ 

X: https://x.com/nixaschools 

USEFUL INFORMATION

• Click here for Zac’s handout on the Basics of Accessibility
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.
2. Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.
3. Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what fits your community.
4. From showcasing custodians to tapping into short-form video, you’ll hear creative ways to move beyond “just posting” and start building a true connection with your audience.

SPECIAL GUEST

Chanda Gilmore, M.S.

Instructor, Strategic Communication and Public Relations

University of Delaware, Delaware

Email: [email protected] 

LinkedIn: https://linkedin.com/in/chanda-gilmore 

Website: https://www.udel.edu/academics/colleges/cas/units/departments/communication/ 

Instagram: https://www.instagram.com/udcommdept/ 

USEFUL INFORMATION

• Video tip on Facebook’s new metric called “Viewers” - Click here to watch!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com