Mastering Social Media for Schools

Shifting Public Perception Through Stories: KCPS’s Turnaround with Shain Bergan


Listen Later

  1. Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.
  2. Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.
  3. Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.
  4. From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything.


SPECIAL GUEST

Shain Bergan

Public Relations Coordinator

Kansas City Public Schools, Missouri


Email: [email protected] 

X: @KCPSShain


Website: https://www.kcpublicschools.org 

Facebook: https://www.facebook.com/kcpublicschools/ 

Instagram: https://www.instagram.com/kcpublicschools/ 

X: https://x.com/kcpublicschools 



USEFUL INFORMATION

  • Register now for the Social Media for Schools Retreat happening June 23-25, 2026. 
  • Grab more information on the bond campaign at this website: https://www.kcpsbond.org/
  • Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
  • Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

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Mastering Social Media for SchoolsBy Andrea Gribble

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