1. Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD.
   
   
   
2. “Collective authorship” isn’t just a fancy term - Coty breaks down exactly how it works and how you can make it happen, even if you're a one-person shop.
   
   
   
3. Forget perfect photos and polished captions - real, raw moments are what truly resonate. Coty explains why authenticity wins every time.
   
   
   
4. You’ll love Coty’s staff recognition strategy, which uses storytelling to shine a light on everyday heroes, and Gallup data proves it’s working!

SPECIAL GUEST

Coty Kuschinsky

Chief of Staff & Communications Director

Saginaw Intermediate School District (ISD), Michigan

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/cotykuschinsky/ 

Website: https://www.sisd.cc 

Facebook: https://www.facebook.com/saginawisd 

Instagram: https://www.instagram.com/saginawisd/ 

X: https://x.com/SaginawISD 

USEFUL INFORMATION

• Blog: Accessibility and the New Standards: What School Social Media Managers Need to Know
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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