1. Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research - not guesses - so messaging matched what educators actually value.
2. You’ll hear why “pay” wasn’t the main reason staff were leaving and how that insight reshaped their campaign to spotlight coaching, benefits, and growth.
3. Get practical ideas you can steal: staff testimonials (“Why Peoria?”), shareable mini-toolkits for employees, and recognition that fuels word-of-mouth.
4. Learn what made their paid strategy work (Meta, LinkedIn, Google search + retargeting), how they targeted out-of-state talent, and what success looked like - like 96% teacher retention.

SPECIAL GUEST

Sara Meredith, APR

Public Relations Manager

Peoria Unified School District, Arizona

Email: [email protected] 

LinkedIn: https://www.linkedin.com/in/sarajmeredith/ 

Website: https://peoriaunified.org 

Facebook: https://www.facebook.com/peoriaunified 

Instagram: https://www.instagram.com/peoriaunified11/ 

USEFUL INFORMATION

• Check out the entire project on the NSPRA website - Why Peoria Unified? 
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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