SEASON: 5 EPISODE: 14

Episode Overview:

Welcome back to the Becoming Preferred Podcast. The show is dedicated to equipping you with the insights and strategies to become preferred. Today, an absolute powerhouse is joining us to share with us strategies and insights to help us with our presentation, sales, marketing and persuasion capabilities.

He's a popular author, an international speaker, and a consultant who has empowered countless individuals and organizations to achieve unparalleled success through the art and science of persuasion. His work cuts through the noise, providing actionable frameworks to communicate more effectively, negotiate more strategically, and ultimately, close more deals.

Get ready to unlock the secrets of influence, because this conversation is about to change the way you think about communication and impact. Join me for my conversation with Dr. Yaniv Zaid.

 Guest Bio:

Since 2003, Attorney and economist Dr. Yaniv Zaid – “Doctor Persuasion” – an international expert in the field of persuasion, has been a highly sought after consultant and lecturer, teaching others how to improve their marketing, presentation, sales and persuasion skills.

He has given over 2,500 lectures and workshops in 4 continents, and provided personal and business consulting services to over 950 companies and businesses in all fields, including banks, insurance companies and financial institutions, communication, cosmetics and pharmaceutical companies, high-tech and real estate companies, factories and product manufacturers, consulting and service companies, academic institutions, government ministries, the security industry, healthcare providers, nonprofit organizations and professional bureaus.

The aim of his activity is to improve the marketing, sales, negotiation, presentation, speaking and persuasion capabilities of the managers and employees.

Dr. Yaniv Zaid has won 3rd place in the world championship for individual speakers and participated in the semi-finals of the European championship for group speakers.

Resource Links:

• Website: https://www.persuasion.co.il/en/
• Product Link: https://www.amazon.com/stores/Dr.-Yaniv-Zaid/author/B009SNHYB8?ref=sr_ntt_srch_lnk_1&qid=1741647487&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=true

Insight Gold Timestamps:

02:56 I started writing notes, and the notes became lectures, and lectures became books

03:13 The Amazon bestseller list, it's called Public Speaking (in English)

04:41 The customers would like to talk about them, not about you

05:41 How do your clients think?

06:22 Today it is about inspiration and not desperation

07:55 You need to be Batman, and not Superman

10:13 If you invest in yourself, AI won't replace you

11:31 Every expert is a student

11:56 Use AI to help you maybe get ideas or something like that, but invest in yourself

14:30 It's a tool that's called social proof

16:05 You can always become an expert by telling me achievements you've done

17:14 If the conference brought this guy to lecture, he is probably an expert

18:46 Always think creatively, not competitively

20:38 This is the advantage of the digital era, for example: LinkedIn, YouTube, Twitter, Instagram, TikTok, mailing lists

23:04 If I exist in the market for 40, 50 years, I need to let's say, evolve all the time, and learn new tricks, new tactics, new platforms all the time in order to stay relevant

23:58 Soft selling, I'm not trying to sell you something, I tell you stories, and you buy

24:30 There is a line of lectures in the high tech companies, it's called F$%# Up Nights

25:21 I'm just offering you stories, and people love stories

27:44 I think people think for the short term, not for the long term

29:22 We talked about the Know, Like Trust mechanism

30:45 The most important rules in sales and marketing is first, love your clients

32:56 Find the ideal client and find their problems and needs

33:17 Don't try to be someone else, try to be the best version of yourself

33:51 The relationship starts when you land that customer

Connect Socially:

LinkedIn: https://www.linkedin.com/in/yanivzaid/

Facebook: https://www.facebook.com/drpersuasion

Twitter (X): https://x.com/yanivzaid?mx=2

YouTube: https://www.youtube.com/user/YanivZaid

Instagram: https://instagram.com/yanivzaid

TikTok: https://www.tiktok.com/@yaniv_zaid

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 13

Episode Overview:

Welcome back to the Becoming Preferred podcast. Building a vibrant culture with happy people working to their full potential can be a real challenge. Today, we're joined by Nicole Greer, CEO of Build a Vibrant Culture™. Nicole's not just talking theory; she's giving us the practical, actionable steps to transform our teams.

Nicole isn't just a leadership and organizational development expert; she's a culture architect, a catalyst for transformation, and the visionary force behind Vibrant Coaching. She's going to break down her methodology, and give us the tools to create work environments where people truly flourish. Get ready to listen to a conversation that is going to be packed with wisdom and insights to transform your business. Join me for my conversation with Nicole Greer.

Guest Bio:

As CEO of Build a Vibrant CultureTM, Nicole Greer helps individuals, corporations, government, and non-profits become leaders who fulfill a mission, energize their teams, and build a vibrant culture. Using the S.H.I.N.E. Coaching Methodology™ and training programs, Nicole offers foundational tools and uncommon wisdom.

Resource Links:

• Website: www.vibrantculture.com
• Product Link: https://vibrantculture.com/assessments/

Insight Gold Timestamps:

02:31 I read a book a long time ago, and it said that, culture eats strategy for breakfast

04:51 I think people are so confused about the definitions, but this is the vibrant definition, the Nicole Greer definition

06:48 What is it like to experience you?

08:35 Core values are almost like our belief system

10:44 When we achieve that, we'll figure something else to accomplish

13:25 What about if you work for an organization that is visionless?

13:55 I have never been anywhere where I didn't look around and go: things could be better around here

15:42 People aren't very good about promoting themselves

18:21 Prior to project management software, we used to have to take notes

18:53 I call it IRP!

20:34 So, we're making a memory of the future

22:15 If it was legal, and we thought we could pull it off, we did whatever it took

24:55 We have to clean up this place because aesthetics matter

27:15 If you have what I call 'eagles'

28:47 Here's what leaders need to do

29:01 I take them through the S.H.I.N.E. Coaching methodology

30:32 One day they're going to say, "You want to be the manager, the sales manager?"

33:06 Here's the thing about conflict...

33:58 We have fight, flight, freeze, and deflect

34:56 We need to do what I call Employee Performance Management

36:22 Team is a verb, not just a noun

38:45 So I call it Vibrant Identity

40:20 What is most important on a team? Making good choices for the team

41:40 The website's VibrantCulture.com

Connect Socially:

 LinkedIn: https://www.linkedin.com/in/build-a-vibrant-culture-nicole-greer/

YouTube: https://www.youtube.com/@BuildAVibrantCulture

Instagram: https://www.instagram.com/nicolegreervibrantculture/

Free Discovery Session: https://vibrantculture.com/contact/#discovery

Nicole's Podcast: https://podcasts.apple.com/us/podcast/build-a-vibrant-culture-podcast/id1544479087

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 12

Episode Overview:

Welcome back to the Becoming Preferred podcast! We have a true connector and amplifier of voices joining us – Dana Lindahl. Dana is the founder of a leading podcast booking agency and has become the secret weapon for countless founders, executives, and industry leaders looking to share their stories on top podcasts. He doesn't just book appearances; Dana crafts messages that resonate and builds strategies that deliver real results, helping his clients grow their influence and connect with the audiences that truly matter. 

Now, Dana's stepping into the spotlight himself, and he's here to share his insider knowledge on personal branding, the power of thought leadership, and the art of captivating an audience. Get ready for some actionable insights and relatable stories straight from the trenches of building a successful business. So, whether you're a seasoned entrepreneur, a budding thought-leader, or simply curious about the power of podcasting, you won't want to miss what Dana Lindahl has to share. Join me for my conversation with Dana Lindahl.

Guest Bio:

Dana Lindahl, founder of a leading podcast booking agency, is all about connecting thought leaders with the audiences who need to hear them. With a knack for spotting great stories and amplifying them to their fullest potential, Dana has helped countless founders, executives, and industry leaders snag the spotlight on top podcasts. Drawing on years of experience, Dana knows exactly how to craft a message that clicks and a strategy that works.

But Dana doesn’t just book podcasts—he transforms them into game-changers. Seeing podcasts as a powerhouse platform for storytelling and engagement, Dana has guided clients to grow their influence, connect with the right people, and drive real results. It’s this no-nonsense, results-driven approach that’s made him the go-to partner for leaders looking to step up their game and make an impact.

Now, Dana’s flipping the script and hitting the mic himself. On his podcast tour, he’ll dive into the art of personal branding, the power of thought leadership, and the secret sauce behind nailing audience engagement. Whether it’s talking entrepreneurship, leadership, or the ever-changing world of podcasting, Dana brings relatable stories, sharp insights, and actionable advice straight from the trenches of building a successful business.

When he’s not connecting leaders to their audiences, Dana’s all about helping people unlock their potential with creative, strategic thinking. A champion of empowering others to own their narratives, he blends practical tips with an infectious enthusiasm that makes success feel within reach. Whether you’re a founder, a business owner, or an aspiring podcaster, Dana delivers advice that sticks and stories you won’t forget.

Resource Links:

• Website: legendaryleadgen.com
• Website: leadbites.com
• Product Link: https://leadbites.com/services/

Insight Gold Timestamps:

03:48 I said I wanted to be a writer

05:05 We always hear, a rising tide raises all ships, well, the opposite thing is also true

08:36 What is your purpose for wanting to do more podcasts

11:11 Broaden the audience

12:16 What's one most crucial step that they should take to clarify their brand message

14:42 People remember stories so much better than they remember numbers and facts

16:35 I t's really about that engagement

18:17 R ather than sending them to your LinkedIn

22:15 So, for the people who are just very nervous about this sort of thing

24:36 T he written word doesn't convey itself in the same way that the spoken word does

26:47 The modern B2B buyer is doing most of the research before they even talk to somebody in sales

29:52 If there's ways that you can be writing about trends within your industry

31:01 Just being consistent and doing a lot of appearances

32:32 If people just shift their mindset on this: I'm doing marketing work

34:10 Can you share a brief success story?

35:48 Just start small, and build from there

37:02 LegendaryPodcasts.com

37:19 Go to LegendaryPodcasts.com/Becoming-Preferred you'll be able to download a free guide 

Connect Socially:

LinkedIn: https://www.linkedin.com/in/dana-lindahl/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 11

Episode Overview:

Welcome back to the podcast and get ready for an insightful conversation with a true relationship-building guru! Our guest today, John D. Hanson, has built his incredible career on the foundation of "win-win relationships," and he's here to share his secrets. 

You will learn how to cultivate these genuine connections in our fast-paced world, especially on platforms like LinkedIn, where John himself built a global network of over 30,000 from zero in just a few years – a journey we'll be unpacking for actionable steps you can take today.

So, if you're in sales, marketing, or simply looking to build stronger, more impactful relationships, you don't want to miss this. Join me for my conversation with John D. Hansen.

Guest Bio:

John D. Hanson has always prioritized Win/Win Relationships in Sales, Leadership, Customer Service, the Military, Non-Profits, Marketing, and LinkedIn. Starting in 2016 with zero connections, John grew his global network to over 30,000 professionals, showcasing the power of LinkedIn and 5th Dimensional Customer Experience.

As a dynamic speaker, B2B business coach, global author, and workshop innovator, John partners with entrepreneurial leaders and businesses driven by curiosity and courageous action. His programs—featuring high demand, transformational topics like Leveraging LinkedIn, Heroic Leadership, Earning Trust, 5th Dimensional Customer Experience, and

Empathy: Your Service Superpower—consistently deliver transformative value.

For 2025 and beyond, John’s mission is to equip 10,000 growth-minded, tech-focused small businesses with customized growth plans by 2030 through Growth Navigator Pro, an AI-powered tool delivering clarity, strategy, and results.

Join the movement to help entrepreneurial small businesses thrive. Refer a fellow visionary or growth-minded entrepreneur, and together, we can create a ripple effect of innovation, success, and lasting impact. 

Resource Links:

• Website: https://www.johndhanson.com/
• Product Link: https://www.johndhanson.com/resources

Insight Gold Timestamps:

03:10 What I learned was if I leveraged all the tools available to me that I could have success

04:59 If someone does this, they'll be automatically in the top 1% or less of all LinkedIn connections

07:53 Too often we get into the pitching right away

08:21 Number one is to optimize their profile first

11:24 What's in it for me is what drives all of us, and I think it's what intrigues us too

12:40 You're not allowed to tell your paying customers, they're not the most important customer

13:35 You're the most important customer

15:37 You're launching a new service: Growth Navigator Pro

16:19 It's not going to replace people, but I think it's going to replace the things that people shouldn't be doing

20:05 F athom or Otter AI both have automatic note takers (get links)

21:22 Empathy is a key part of your philosophy, you even call it Service Superpower

24:28 The reason why I put curiosity as one of those kind of non-negotiables

25:02 They call it the curiosity gap

27:01 So ask questions, read books, do your personal R&D, and get better

28:00 Video content on LinkedIn is viewed 20 times more than any other kind of content

28:22 In order for it to be effective, it needs to be authentic and not distracting

31:04 The question we always get asked is, well, what should I post?

33:50 If I'm just there to sell the most expensive thing, or the thing that makes me the most money, they'll be able to tell that

Connect Socially:

LinkedIn: https://www.linkedin.com/in/john-d-hanson-heroic-success/

Facebook: https://www.facebook.com/elevatingpeopleandbusinessestoheroicsucces

YouTube: https://www.youtube.com/@john.d.hanson

Instagram: https://www.instagram.com/john_d_hanson/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 10

Episode Overview:

Welcome to another episode of Becoming Preferred, where we explore the latest strategies and tactics to help you level up your knowledge and improve your skills. Our guest is Scott McCrady, the CEO of SolCyber. With over 25 years of experience, Scott has been at the forefront of protecting people and businesses around the globe. 

In this episode, we'll delve into the misconceptions that small businesses, entrepreneurs, and business professionals have about cybersecurity, and discuss the impact of human behavior on cybersecurity breaches. Scott will also provide actionable advice on tackling ransomware threats and securing remote work environments. So, whether you are an entrepreneur, a business professional, or simply interested in learning more about cybersecurity and how to protect yourself, this episode is packed with valuable insights. Please join me for my conversation with Scott McCrady.

Guest Bio:

With 25 years of experience working in the networking, telecommunications, and information security space, Scott McCrady is currently serving as the CEO of SolCyber Managed Security Services. Scott has worked with large companies and start-ups, among them IBM and EDS, where he held Security Engineer and Team Leader positions (US and London).

Previous to SolCyber, Scott built the Asia-Pacific-Japan business at Symantec; he ran the global Managed Security Service, and the Symantec and Accenture Joint Venture. Scott then transitioned to FireEye pre-IPO to create their global MSS and System Integrator, and traveled to Singapore to help build their APJ business. After a successful run with FireEye, Scott helped spin out SonicWall from Dell to private equity and reconstitute the business into a profitable, cash flow-positive entity.

This experienced guest wants to tell start-up founders, IT Security Managers, CISOs, and other cyber risk management enthusiasts how cybersecurity is improving technology services. He simply wants to make our listeners' life easier, more successful, and safer!

Resource Links:

• Website: https://solcyber.com/ 
• Product Link: https://solcyber.com/security-journey/

Insight Gold Timestamps:

04:03 Cybersecurity has become a big business

05:20 Over 50% of small businesses that get breached go out of business within 2 years after a breach

05:54 What's the biggest mistake that they make when it comes to cybersecurity?

07:21 What happens in cyber is everyone just sort of forgets about these layers of defense

10:01 Two casinos, big casinos, in Vegas were breached

13:21 T he technologies around cyber are really good

13:27 The attackers generally tend to login, not break in

15:43 W e used to call it the crunchy exterior with the soft gooey middle

17:18 I s AI good for cybersecurity?

19:54 Cyber insurance is a great thing to have, especially for small, medium businesses

23:32 You can also go to third parties that have what we call vCISO, Virtual Chief Information Security Officers

26:36 You can do it...Is it worth your time?

30:21 The biggest problem we have right now...

32:22 F or most organizations, it's probably a very good idea to use the Cloud

36:53 W hat I tell everybody is, you've got to think about the vertical

37:10 The thing that most companies should really think about is, what's your core vertical?

39:06 Figure out what the basics are, or have somebody that can help you with the basics

40:31 A term called EDR evasion techniques

41:10 You've also got a mobile MDR

42:13 Mobile is becoming the single biggest vector to get ahold of the credentials and the IDs

42:34 If anybody wants something truly fun, go look up Pegasus mobile attacks. It is a rabbit hole that is fascinating

42:57 It’s solcyber.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/scottmccrady/

LinkedIn Business: https://www.linkedin.com/company/solcyber/

Facebook: https://www.facebook.com/solcybermssp

Twitter (X): https://x.com/SolCyberMSS

Spotify: https://open.spotify.com/show/0YRGrauXqhQRgFcqCCcm4e?si=872fab72886640b8&nd=1&dlsi=e28253273f5447b1

YouTube: https://www.youtube.com/@solcyber

Instagram: https://www.instagram.com/solcyber_mssp/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 9

Episode Overview:

On today’s episode, we have a fantastic guest joining us who knows exactly what it's like to feel completely drained and overwhelmed, and more importantly, how to break free.

Beverly Beuermann-King is an expert in guiding individuals and organizations from that state of burnout and stress, to a place of true resilience and vibrant engagement.

With years of experience and a wealth of knowledge, Beverly is here to share her invaluable insights. In this episode, we're diving deep into practical strategies to truly work smart, and most importantly, live smart. Get ready to transform the way you approach your work and life! Join me for my conversation with Beverly Beuermann-King.

Guest Bio:

For over 20 years, Beverly Beuermann-King has specialized in stressed out, over-extended, and struggling teams, by helping them to control their reactions to stress, build resiliency against workplace challenges and live healthy, successful lives through her S-O-S Principle™. As a professional resiliency and wellness management consultant, she uses her humorous and energetic style to provide well-researched, down-to-earth tips and strategies that fit into an already busy life. She takes the complicated and makes it simple for teams to implement.

Beverly works with corporate teams, front-line workers, agencies and association audiences who want to reduce stress, build resiliency, improve communication and be more engaged.

Whether you are looking for a consultant, keynoter, panel moderator, virtual presenter, or workshop at your conference, Beverly will ensure that your team has the right tools and knowledge to become more resilient, healthier and productive.

 Resource Links:

• Website: https://worksmartlivesmart.com/
• Product Link: https://worksmartlivesmart.com/stress-wellness-resources/

Insight Gold Timestamps:

03:21 When we talk about stress

04:21 When we share our tools of how we've overcome or how we've coped

06:17 From burned out and stressed out, to resilient and engaged

06:53 The buckets are Situation-Ourself-and Support (SOS)

09:05 Jennifer Moss talks about burnout and the six kind of contributors

10:35 Do they have the right people, in the right job, right now?

11:28 Values are the rules of engagement

13:02 Are you willing to hire, fire, and promote based on those values?

13:20 Great new website

14:13 Strategic Hope has components to it

18:36 Wellness Wednesday eNewsletter

19:20 Understand what the payoff is

20:10 There are certain industries that are set up to build toxicity

22:00 Disengagement, you've talked about distraction, and you've talked about dread....you call them the three Ds

23:59 When you're communicating around change, are you giving people the right information?

25:51 The pandemic has really pushed mental health conversations ahead by years

27:08 Are you seeing threats that are external to this?

28:19 You say it best: Healthy minds plus healthy relationships equals a healthy workplace

30:47 The website is worksmartlivesmart.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/beverlybeuermannking/

Facebook: https://www.facebook.com/Work.Smart.Live.Smart

Twitter (X): https://x.com/sostostress

YouTube: https://www.youtube.com/BeverlyBeuermannKing

Email: [email protected]

 Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 8

Episode Overview:

On this episode of Becoming Preferred, we’re tackling a challenge every growing business faces: scaling without chaos. My guest, Nick Foy, is here to show us how. Nick is an expert in aligning technology to build seamless processes, helping businesses escape the disruption that comes from disconnected solutions. 

Nick’s passion lies in empowering businesses to scale efficiently, creating streamlined workflows that eliminate bottlenecks and foster sustainable growth. He’ll be sharing his insights on how to leverage technology strategically, ensuring your systems work for you, not against you. If you’re ready to unlock your company’s potential and build a foundation for seamless scaling, join me for my conversation with Nick Foy.

Guest Bio: 

Nick Foy is the Founder, CEO, and Chief Evangelist of Silverdale Technology, which provides access to world-class processes, systems, and change management methods regardless of their size or budget. Going against the grain of the ERP industry, Nick and his team are 'democratizing ERP' with their unique perspectives, such as their standard business process library, fixed price implementation and money-back guarantees.

Nick is well placed to do so, with over 30-years of experience in business and technology consulting and leadership positions, particularly in logistics and supply chain, at Amazon, Capgemini Consulting, ModusLink Corporation, 3663 First for Foodservice, and The Glenmorangie Distillery Company.

Born in Scotland and currently living in rural Washington, USA, Nick is a frequent traveler, having made it all around the US, Europe, and Asia for work. He also spares time for his interests, such as being an aspiring guitar player, whisky sampling as a hobby, and being an early adopter and owner of a large tech graveyard of discarded first editions.

Resource Links:

• Website: SilverdaleSilverdale: Expert Odoo Partner for Seamless ERP Solutions
• Product Link: SilverdaleComprehensive Odoo Audit Services | Silverdale 

 Insight Gold Timestamps:

04:51 Building processes is not a priority

06:58 Just keep asking why until you actually get to the root cause

08:38 You should spend way more time understanding the problem

10:25 Processes have a half-life

12:59 BPMN.io Business Process Model and Notation

13:32 If you can't see it, you can't optimize it

17:13 We are an official Odoo partner. Odoo is an all in one business software

18:49 Don't try and do it yourself

21:24 What are you missing out on?

22:35 What's the role of company culture in a successful process or tech implementation? 

24:52 W hat's the one piece of advice you'd give to a business owner who feels completely overwhelmed...

26:03 Frustration doesn't help at all

27:49 What it allows you to do is to do more, and to do better (AI)

29:29 I t's never too early, but it's always too late

31:37 If you are willing to adapt and adopt some of those processes, actually the engagement can be quite lightweight 

32:28 Silverdale.us

Connect Socially:

LinkedIn: https://www.linkedin.com/in/nickfoy/

Instagram: https://www.instagram.com/silverdaletech/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources:  https://becomingpreferred-podcast.com/resources/

SEASON:5 EPISODE: 7

Episode Overview:

Welcome back to Becoming Preferred, and get ready to supercharge your sales strategy! Today, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He's not just talking theory; he's delivering results. 

Author of "Strategic Selling Unleashed," Ken's insights have graced Forbes, stages, and podcasts worldwide. If you're ready to transform your sales approach and unlock explosive growth, then you're in for a treat. Join me for my conversation with Ken Lundin.

Guest Bio: 

Ken Lundin, President and Founder of RevHeat, has a passion for helping others navigate their sales challenges. With over 20 years in the industry, Ken has weathered multiple market shifts and understands the strategic pivots necessary to thrive in uncertain times.

A firm believer that sales is a science and that it is possible to systematically and predictably grow sales, Ken's record bears witness to the effectiveness of his approach. He has generated over $1 billion in sales and earned a reputation as a business growth expert.

Ken has developed roadmaps, frameworks and processes to help businesses master the critical stages of growth essential for success in any environment. His insights and experience have led to multiple keynote speeches, citations in Forbes online, and many podcast appearances. He has also shared much of his learning in his recent book, "Strategic Selling Unleashed." 

Ken's innovative methods and strategic acumen make him an ideal podcast guest for shows catering to senior executives looking to supercharge their sales teams and achieve unparalleled market success.

Resource Links:

• Website: https://revheat.com/
• Product Link: https://revheat.com/sales-services/

Insight Gold Timestamps:

04:06 Strategic Selling Unleashed

07:29 You're a strong advocate for the science of sales

10:16 Do you have tools that help with that?

11:59 It's part of our perfect meeting framework

13:32 We went from the average deal having 6 people influence…

14:05 Anytime somebody makes a buying decision, they have personal and professional risk

15:46 There's a massive fear of change

16:50 If you can de-risk a deal, you can shorten sales cycle times pretty significantly

17:28 How do you make it so you appear to be the most likely company on the planet who understands their needs

20:44 Do you want to know the number one way to accelerate sales? Get them to be 10% better!

25:10 Would you rather be liked or loved, more than respected and trusted?

26:27 The elite are always trying to figure out why they'll buy, and the average seller's just trying to get them to the next step in the process

28:12 The number one thing nobody's talking about

31:05 How important is personal branding for sales success in today's environment

34:26 It’s RevHeat.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/kglundin/

TikTok: https://www.tiktok.com/@kglundin?is_from_webapp=1&sender_device=pc

YouTube: https://www.youtube.com/channel/UCXrDyJgLNoAgz2zqOlEKayA

Instagram: https://www.instagram.com/kglundin/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 6

Episode Overview:

Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conversions; she's about crafting experiences that resonate. 

Katie understands that in today's world, consumers crave authenticity and connection. She'll be sharing her insights on how to build a customer journey that not only drives sales, but also fosters a sense of community and shared purpose. If you're ready to ditch the stagnant strategies and embrace a more impactful approach, you're in the right place. Join me for my conversation with Katie Smith.

Guest Bio: 

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world.

Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.

Resource Links:

• Website: https://followthewildpath.com
• Product Link: https://followthewildpath.com/sustainable-marketing-services/

Insight Gold Timestamps:

01:33 You're known as the Queen of the Customer Journey

04:54 First of all, what is your business goal?

06:35 The customer journey 

07:46 It’s really based on the customer's need for knowledge

09:46 So, the problem is that we're dealing with people

11:43 The great thing about PR is that it's not my company telling you that this is great

16:03 So, if you were to hire an agency who had strategy

17:49 What are the first steps they should take to reignite that growth? 

18:47 Keep an eye on the morale of your team

19:50 I think with brands, you can have a personality….

22:42 We're in such an interesting time in marketing right now 

24:39 Something that I think people get really stuck in

26:50 N umber one, you can't do it all, and tactics are interchangeable

30:18 Some brands are doing great things

30:44 W hat's the purpose of what you're doing

31:49 The other thing about the customer journey is that each individual stage in the journey has a goal

32:53 What a crazy time to be in marketing and sales right now

33:55 www.followthewildpath.com

34:13 Search Katie Smith Wild Path (on LinkedIn)

Connect Socially:

LinkedIn: https://www.linkedin.com/in/katie-smith-2077a9a/

Instagram: https://www.instagram.com/followthewildpath/

Podcasts: https://followthewildpath.com/podcastblog/

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 5

Episode Overview:

Crisis can strike at any moment. Are you or your business crisis capable? My guest today will share with us strategies and tactics to become crisis capable, how we can build our capacity to survive, and succeed in every environment. 

She will also be sharing her key messages on how to approach negotiations as relationship-building opportunities, how to think through scenarios and formulate a plan in advance, how to notice details that others may overlook, how to leverage your EQ to remain calm and navigate difficult conversations, and how to lean into your intuition and follow any hunch.

Fabiana is a passionate advocate for negotiation, and she is committed to helping others to develop the skills they need to succeed in any situation.

Please join me for my interesting conversation with Fabiana-Lacerca-Allen.

Guest Bio: 

Fabiana Lacerca-Allen is the Senior Vice President of Compliance at Aimmune Therapeutics, a Nestle Health Science corporation, a biopharmaceutical company developing treatments for potentially life-threatening food allergies.

Practicing law and compliance for more than 30 years, Lacerca-Allen's passion as a compliance leader stems from values instilled in her at an early age and have helped to shape her career path as a global thought leader in law and compliance. In addition to leading the compliance team at Aimmune, Lacerca-Allen serves as a member of the Board of Directors and an audit Committee member at Shield Therapeutics plc.

Lacerca has a track record of building and implementing successful compliance programs across Fortune 100 organizations, particularly within pharmaceutical, biotech and medical device industries. Her expertise includes negotiating and implementing corporate integrity agreements, deferred prosecution agreements and consent decrees for U.S. corporations with extensive global operations.

Prior to her roles at Aimmune , Lacerca-Allen was the Senior Vice President and Chief Compliance Officer at Elan where she had global responsibilities in strategic initiatives and implementation of compliance programs. And prior to this, she held roles as a Board Member at ArthroCare, Senior Vice President and Chief Compliance Officer at Mylan, Director of Compliance at Bristol Myers & Squibb and Senior Counsel at Microsoft.

Resource Links:

• Website: https://fabianalacercaallen.com/
• Product Link: https://www.amazon.com/Crisis-Capable-Building-Capacity-Environment-ebook/dp/B0D9BY131H

Insight Gold Timestamps:

03:02 We're all going to die, so don't worry about it. Worry about what you're going to live for

04:24 You overheard a conversation with your father 

06:04 He said, That's why you should only get information when you can do something about it

07:54 Most people follow action

09:45 Somebody asked me, How do you choose people to work with?

11:43 I think intuition is important, as a marker to pay more attention

14:05 D on't collect regrets

17:29 There's no situation that's not a win win, that's sustainable

19:58 Your bottom line is, you have to be willing to walk out of anything, period

23:18 One typical mistake I found

23:50 We have more in common than not

25:21 What are the three things that people that don't like you will tell me about you? 

28:25 I say, Act with integrity and accept the results

30:16 The book is called Crisis Capable, Building Your Capacity to Survive and Succeed in Every Environment

Connect Socially:

LinkedIn: https://www.linkedin.com/in/flacerca/

Twitter: https://x.com/flacercaallen?lang=es

Email: [email protected]

Sponsors: 

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/