Referrals are back, and in an AI-filled world, trust is your real advantage. DeeAnn sits down with longtime advisor Michelle Apollinaro to break down what it really means to be referrable: showing up with authenticity, integrity and a client experience people feel confident sharing with their closest connections.

You’ll hear practical ways to stay top of mind without sounding salesy, how to ask for introductions at the right moment (after you’ve delivered real value), and how to build a simple referral system that scales as your practice grows—without making your relationships feel automated. 

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