This week’s marketing challenge is all about putting your email marketing software to the test and really getting it to work for you: I want you to plan and schedule an entire week of email marketing campaigns.

Happy to share my latest Kindle eBook, #WeAreTheMedia, is now available for pre-sale: http://amzn.to/2oJ5Hn6 . Details re. Paperback & Audio editions to follow.

While I’m generally a very positive person, over the past 20 or so years working in marketing, I’ve come across a ton of “helpful” suggestions that actually do more to hold marketing and the entire organisation back. Here are just three of my least favourite.

Sometimes relationships between businesses and their clients break down, forcing them to go their separate ways. Occasionally these splits are inevitable (basically due to a bad fit between organizations), but more often than not, it comes down to a simple lack of communication.

As a business owner, you’ll want to make sure your marketing hits your audience at the right time and in the right place. That place is increasingly in the mobile environment. But just how much time are people spending on mobile devices? The answer might surprise you.

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Check out my author profile on Amazon and take your first step towards Becoming THE Expert: http://amzn.to/2kVFEKI

Great entrepreneurs don’t wait for things to happen. They act immediately. Sit on an idea for too long, and it gets too comfortable to do anything else with. In situations like this, the opportunity will almost certainly pass you by, leaving you with many unanswered questions.

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Check out my author profile on Amazon and take your first step towards Becoming THE Expert: http://amzn.to/2kVFEKI

Everybody gets 24 hours in a day. Some people are naturally good at getting more value out of their day than others, while some have to work really hard at it. But one thing’s for sure: Waste a single second of your allotted 24 hours, and you’ll never get it back.

Do you ever worry that your marketing efforts are "too salesy"?

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Check out my author profile on Amazon and take your first step towards Becoming THE Expert: http://amzn.to/2kVFEKI

You cannot put an idea in the bank, so unless you are going to put your idea to work, it’s pretty much worthless.

you are leaving money on the table. Here are 10 common mistakes businesses make every day.

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Check out my author profile on Amazon and take your first step towards Becoming THE Expert: http://amzn.to/2kVFEKI

How efficient is your business at making money? Are you really making the most of every opportunity to engage your clients and prospects and sell more? Chances are you are leaving money on the table. Here are 10 common mistakes businesses make every day.

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Check out my author profile on Amazon and take your first step towards Becoming THE Expert: http://amzn.to/2kVFEKI