Holly Baldwin, Senior Customer Success Manager at DocuSketch, joins the podcast to share her unexpected path into the restoration industry and nearly a decade of hands-on experience supporting contractors in the field. The conversation dives into how 360 documentation is transforming customer service, increasing transparency, and helping restorers get paid faster by reducing adjuster visits and follow-up questions.From combating tech fatigue during slower seasons to creative ways franchises are incentivizing technology adoption and using free 3D scans to strengthen relationships, this episode reinforces one key truth: restoration may be evolving, but it remains a people-first business built on trust.