This Omni Talk Retail Fast Five segment covers Bed Bath & Beyond's Legendary Coupon Hunt, a 21-day nationwide sweepstakes inviting customers to dig out their old iconic blue 20% off coupons for a chance to win a $100,000 home refresh.

Chris Walton and Jenn Hahn don't hold back. With only around 22 Bed Bath & Beyond branded stores still open and a grand prize that signals the brand isn't exactly betting the house on this one, the duo rates this squarely at a 99 out of 100 on the gimmick scale. They also compare it to Jeep's equally eyebrow-raising George Washington World Cup giveaway and debate whether buzz-worthy stunts like these can ever translate into real, lasting customer loyalty or whether they're just noise.

⏩ Tune in for the full episode here: https://youtu.be/k2JviUlR0-Q