One of the greatest benefits to come from the Beef Australia event is the focus on the Queensland town of Rockhampton. Well known as the Beef Capital of Australia, the community has risen to the occasion for decades to share their city with thousands of visitors and showcase all the region has to offer. 2024 is no exception and coming off the back of Beef21- the greatest event of its history, there’s a multitude of events, exhibitions and experiences to feast your senses.