Emily Pullen is beefing up the snacking game. As the CEO of Toowoomba based Jim's Jerky, Emily aims to have nutritious beef snacks in the glove box of every beef-loving Australian. In this episode of 'What's Your Beef', Emily describes her interesting career path back to the family business after her father's seemingly random purchase of a butcher shop. Emily also has a terrific relationship with Beef Australia, having been a Young Ambassador and as a result spending six years in Europe. She also credits Beef Australia as playing match maker with her now husband! She is also passionate about more industry players becoming involved in industry groups and bettering understanding policy issues.