Your best friend Harry has a brother Larry

While the lyrics of that 1989 Young MC jam have nothing to do with this episode, they’ve been bangin’ around in my head while I’ve edited it so now they’re in yours.

Our guest today is none other than the ubiquitous Harry Schumacher, the founder, writer, editor, podcaster and all-around badass at Beer Business Daily.

His is a publication that’s been reporting about beer and the business of beer since before most of us even know that it was possible to make beer that wasn’t fizzy yellow piss water.

He’s seen Kings made, empires fall and has insight into what makes the encumbant leaders in the beer business tick. He knows these CEOs personally and has reported on their successes as much as their failures.

And that’s why I wanted to have him on the show. He shares a perspective that most of us didn’t even know that we didn’t know. Since we only talk to other craft beer guys, we tend to miss some of the macro business metrics that drive the broader beer market. But Harry was generous enough to share his insights with us. So buckle in and knuckle up because Harry is about to take us on a big beer ride.

Episode Sponsored by:

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The Beer Attorney