Think packaging is just about looking good? Think again. Your can could be your strongest sales tool. 📦🍺

In this episode, I’m joined by James Mataczynski, engineer, brewer, and founder of CraftCrate, to unpack how beer packaging can drive sales, boost your brand, and reshape customer habits.

We cover:
– Why packaging isn’t just marketing, it’s a revenue stream
– What drinkers really notice on your can
– How Gen Z is reshaping packaging trends
– Why sustainability matters more than ever (and how to respond)
– The ROI of custom formats, cheeky details, and bold visual design
– What most breweries get wrong when trying to bring drinkers back

👉 Plus: James’s wild journey from Iron Man suit dreams to real-world beer innovation.