Some breweries make great beer.

A few create something you can feel.

In this episode Tim Weaver is joined by Stefan Melbourne, Head of Creative and Experience at Track Brewing Co, one of the most influential creative breweries in the UK.

Stefan pulls back the curtain on how Track designs the feeling behind the brand. The colours. The energy. The storytelling. The tap room. The experience that goes far beyond the can.

Inside this episode

• Why Track treats branding as a living evolving experience• How the brewery built its identity through curiosity and collaboration• The three C principles that guide every creative decision• How Track balances creative chaos with consistency• The creative process behind their most loved releases• How their tap room design creates a full sensory brand experience• How small breweries can start building emotional connection with drinkers• Why meaning and depth matter more than fast growth

If you want your brewery to stand out through feeling rather than noise this conversation is packed with ideas you can use today.

Listen now and learn how one of the UK’s most admired breweries builds brand magic.

If you want to see your beer on supermarket shelves this is the episode for you.

Tim Weaver is joined by James Crabtree, Senior Beer Buyer at Morrisons, to unpack the reality of pitching your brewery to a major retailer.

James reveals what buyers really look for the things breweries always get wrong and the hidden parts of the process that decide whether your beer stays on shelf or disappears after one cycle.

Inside this episode
• Why passion is not enough when pitching to a buyer• The numbers and performance data supermarkets need to see• How to prove you can scale and stay consistent• What packaging must do beyond looking great• Why strong branding still matters in a noisy singles category• How supermarkets choose which breweries to approach• The real story behind the President collaboration that blew up online• Why getting the listing is the easy part and staying in range is the hard part

If you want honest practical advice from someone at the heart of supermarket buying this episode will give you a clear roadmap.

Listen now and upgrade your supermarket strategy.

This episode is a little different (no guest, no interview) just Tim Weaver, The Brand Weaver, sharing the story behind his brand new book Branding for Breweries. 📖🍺

Recorded live, Tim takes you behind the scenes to reveal:
• Why he created the book and the mission behind it• What’s inside and how breweries can use it• How the playbook helps you stand out and sell more beer• Why it was designed to be written in, folded up, and taken everywhere• A special end-of-show reveal he’s never shared publicly before 👀

If you want a practical guide to build a stronger brand and connect with more drinkers, this episode gives you the full story behind Branding for Breweries, and a glimpse of what’s coming next in the Brand Weaver world.

🎧 Listen now and catch up on the live launch you might have missed.

#BreweryBranding #BrandingForBreweries #BeerMarketing #CraftBeerPodcast #IndependentBeer

What really drives brewery growth?
It’s not the logo.
It’s not the liquid.
It’s the business behind the brand. 🍻

In this episode, Tim Weaver talks with Roger Tattersall Managing Director at Kirkstall Brewery and former co-owner of Mash Gang to explore how two very different worlds collide: the structure of an established brewery and the creative chaos of a fast-growing startup.

You’ll discover:
• Why structure fuels creativity instead of killing it• How to build an authentic brand without forcing it• What “modern heritage” means for legacy breweries• How Mash Gang created cult-like loyalty• The real ROI of branding (and how to measure it)• Why brand strength increases business value• What’s changing in brewing, and how to prepare

👉 Packed with honest insights and practical takeaways, this episode is a must-listen for brewery owners who want to build a stronger brand, a healthier business, and a more loyal audience.

🎧 Listen now and take your brewery thinking to the next level.

#BreweryBranding #CraftBeerPodcast #BeerMarketing #BreweryStrategy #IndependentBeer #BrandingForBreweries

Most independent breweries are making costly decisions in the dark. 📉

In this episode of Branding for Breweries, Tim Weaver is joined by Mark Bentley, data expert and Business Development Director at HDI, to reveal how breweries can use real spend data to grow faster, price smarter, and target venues that actually sell.

Mark shares insights from 10.2 million consumers across 140,000 hospitality venues, showing how data can help breweries:
• Identify their most profitable accounts• Avoid wasted listings and poor placements• Make pricing decisions that protect profit• Understand cask vs keg performance• Choose winning taproom locations

This episode exposes the hidden data blind spot costing breweries money, and shows you how to fix it.

🎧 A must-listen for indie breweries looking to survive and thrive in a tough market.
👉 New episodes every week, tap Follow so you never miss a conversation.

#BreweryBranding #BeerMarketing #BreweryData #IndependentBeer #BrandingForBreweries #BreweryGrowth

Can a brewery build strong cask and keg brands without confusing drinkers? 🍺

In this episode of Branding for Breweries, Tim Weaver talks with Giles Mountford, Head of Brand at Hall & Woodhouse (the team behind Badger and Outlan) about how they’ve successfully balanced two distinct beer brands for two very different audiences.

You’ll learn:
– Why Outland exists as its own brand– What cask and keg drinkers really want– How packaging design influences shopper confidence– What to consider before expanding into new formats– Whether cask can win over younger drinkers– The most overlooked challenge of running two brands side by side

This episode offers an unfiltered look at how to balance heritage and innovation, and what every brewery can learn from it.

🎧 Listen now and start thinking differently about how you manage your beer portfolio.

#BreweryBranding #CaskBeer #CraftBeer #BeerMarketing #BreweryStrategy #BrandingForBreweries

What happens when great beer isn’t enough to grow your brewery? 🍺

In this episode of Branding for Breweries, Tim Weaver chats with Andrew Morgan founder of The Bottle Shop, early pioneer of UK craft beer, and now Non-Exec Director at Roleys.

Andrew shares the hard truth about why so many breweries struggle to stand out and scale.

You’ll learn:
– Why brewers need to stop hiding behind the beer– The danger of rotation culture and losing excitement– How to find your “home run” beer that defines your brand– What indie breweries can learn from big beer– How to turn your taproom into a brand experience

Packed with storytelling, insights, and practical advice, this episode goes beyond the liquid in the glass.

🎧 Listen now and start thinking about your brand differently.

#BreweryBranding #CraftBeerPodcast #BeerMarketing #IndependentBeer #BrandingForBreweries

Subscription boxes aren’t just for steady cash flow, they’re a brand-building goldmine… if you know how to use them.

Tim Weaver (The Brand Weaver) is joined by Olly Morgan, co-founder of Brewser, to unpack what breweries get wrong about subscriptions and how to turn them into loyal fan-building machines.

They dive into:

• How Brewser flips the subscription model to benefit breweries

• Why storytelling and packaging matter more than price

• How internal and external subscriptions work together

• Real-world examples from breweries doing it right

Listen now and discover how to grow your brewery’s reach, revenue, and reputation through smarter subscriptions.

🎧 Branding for Breweries, the podcast that helps you grow your brewery, build a better brand, and connect with more drinkers.

Getting your beer into supermarkets sounds like the dream, but for most breweries, it’s where the nightmare begins.

In this episode, Tim Weaver, The Brand Weaver, chats with Ben Penrose, founder of Striqe and co-author of We Are Beer’s ‘Future of Craft Beer’ report. Together they unpack what grocery buyers really want, why most breweries get it wrong, and how to turn your next pitch into a real opportunity.

Ben shares insider insights from 20+ years working with retailers, including:

• Why craft beer sales have gone static (and what that really means)

• The traits of “commercially capable” breweries buyers actually trust

• How to prepare for buyer meetings like a pro

• The common pitfalls that kill supermarket deals before they start

• What small breweries can learn from big brands like BrewDog

If your goal is to grow beyond taprooms and bottle shops, this episode is essential listening.

🎧 Listen now and discover what it really takes to get your beer on the shelf.

Want your brewery featured on TV or in national press, not just beer blogs? 📺📰

In this episode, I’m joined by PR powerhouse Sarah Warman (ex-BrewDog, now global drinks consultant) to break down how breweries can win mainstream media attention and use it to grow their brand.

You’ll discover:
– How to create PR ideas that catch attention– The right way to build relationships with journalists– How to handle negative press without panicking– Ways to make the most of every media opportunity– Lessons from BrewDog, Sunday Brunch, and beyond

👉 If you want your brewery noticed outside the beer bubble, this episode is your playbook for breaking into the mainstream.

🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music.