Your beer looks amazing, so should your brand. 📸🍺

In this episode, I chat with beer photographer Chris Coulson about how breweries can use great visuals to stand out, grab attention, and drive real sales.

We cover:
– How to brief photographers for brand-driven results
– What makes beer photography pop in a crowded market
– How strong visuals boost marketing, merch, and awareness
– Common brewery photo fails (and how to fix them)

👉 If you want your brand to look as good as your beer tastes, this episode is your guide.

Gen Z isn’t drinking like their parents, so how can breweries stay relevant? 🍺📱

In this episode, I chat with Evan Blum from BrewedAt about how to attract the next generation of beer drinkers and future-proof your brand.

We cover:
– What makes Gen Z different from older drinkers
– Why experiential marketing is key to connecting with younger audiences
– How to actually use social media to reach Gen Z (without cringe)
– Practical steps you can take now to make your brand Gen Z–friendly

👉 If you're ready to attract new drinkers and build a brand that lasts, this episode is your roadmap.

Want to boost beer sales during slow months like January? Paid ads could be your secret weapon. 💰🍺

In this episode, I chat with Nigel Ayling, founder of We Love Craft Beer, about how breweries can use Google Ads and other platforms to get real results—fast.

We cover:
– Why paid ads often beat organic marketing
– How to target the right drinkers for better ROI
– Common ad mistakes breweries make (and how to fix them)
– How to get started with a small budget and scale from there

👉 If you're serious about turning clicks into customers, this episode is your paid media playbook.

Podcasts are a powerful tool for brewery branding, if you know how to use them. 🎙️🍻

In this episode, I chat with Dave D. from Daft About Craft, one of the UK’s top indie beer podcasts, about how breweries can grow their brand and reach new drinkers through audio.

We dive into:
– How to find the right podcasts for your brewery

– The best way to pitch your story and get featured
– What makes a great brewery/podcast collaboration
– Why podcasts offer more value than social media alone

👉 Whether you’re new to podcasting or ready to get featured, this episode is packed with tips to raise your brewery’s profile.