Branding for Breweries - Strategies to Grow Brewery Brands and Sales

How do you turn pub passion into a media brand with 180k+ followers? Thomas J. Vosper did just that. 🍻📚

In this episode, I’m joined by the creator of @historicpubcrawls to unpack how he built a loyal audience around beer, books, and bold content—without chasing trends or going viral for the sake of it.

We cover:
– How to grow a brand without gimmicks
– Why Instagram beats TikTok for booze brands
– Using video without overthinking it
– What “authenticity” really means (and doesn’t)
– What brewers should know before pitching creators

👉 Whether you’re building a brewery, a media brand, or just love great pubs, this one’s full of smart insights and honest advice.

Want to stand out like the big players, without their budget? This episode shows you how. 💡🍻

Alice Salisbury (Informed Consulting Co) has advised giants like Diageo and AB InBev and now she’s sharing what indie breweries can borrow, adapt, and own to grow fast with smarter storytelling and sharper comms.

We cover:
– A better way to pitch to bars and bottle shops
– Why “authenticity” isn’t enough anymore
– How to build a memorable brand on a small budget
– Real-world lessons from spirits brands doing on-trade right
– The one thing every brewery should do in their local venues

👉 Whether you’re scrappy, scaling, or somewhere in between this episode will help you sell more by thinking smarter.

Think Untappd is just for ratings? Smart breweries are turning it into a serious sales tool. 📱🍻

In this episode, I chat with Tom from Untappd to reveal how breweries are using the platform to plan releases, boost taproom traffic, and build loyalty.

We cover:
– How to use Untappd data to plan better beer launches
– Why claiming your brewery page is a no-brainer
– Taproom tools that increase check-ins and footfall
– Untappd marketing features most breweries miss
– What’s next for Untappd in the UK

👉 Whether you’re an indie startup or scaling nationally, this episode will change how you see the platform, and help you tap into its full potential.

Peach lager. Mango pale. Raspberry radler. Fruity beers are everywhere in 2025, and buyers are taking notice. 🍑🍻

This week, beer buyer Nathan Morrow (Venus / Tesco/ Booker Group) returns to share why flavour-first brews are dominating the taps, and what breweries should be planning next.

We cover:
– Why moderation and bold flavour are driving sales
– What beer styles actually work commercially
– What buyers are really looking for in 2025
– Which trends are just noise,and which ones will stick

👉 Whether you're brewing a fruited lager or planning next year’s range, this episode is full of practical, real-world insight from the other side of the table.

Can one brewery do it all? Jeremy Pryes says no, and that’s why he launched Idyll Forest alongside Pryes Brewing. 🍒🍻

In this episode, we explore how Jeremy built two totally different beer brands to serve two distinct audiences, one consistent and reliable, the other wild, funky, and flavour-first.

We cover:
– The world of lambic, bottle conditioning, and terroir-driven brewing
– Why Idyll Forest leans into artistry, chaos, and exploration
– How Pryes Brewing stays steady, accessible, and scalable
– When (and why) to separate your beer brands
– What it takes to grow two brands without losing your mind

👉 If you’re thinking about expanding your product range or launching a side brand, this episode will make you rethink your strategy.

What happens when your love of retro gaming becomes the heart of a beer brand? 🎮🍻

In this episode, I chat with Andy Parker, founder of Elusive Brewing, about how 8-bit pixel art, video game nostalgia, and community connection turned a small brewery into a cult favourite in the UK beer scene.

We explore:
– How to turn a passion project into a powerful brand
– Why Elusive’s artwork drives both engagement and sales
– How naming, design, and storytelling help cut through shelf noise
– What happens when you stay true to your niche—and double down on it

👉 Whether you’re a brewer, a gamer, or just want to build a brand that actually means something, this one’s packed with inspiration and practical takeaways.

Can cask beer stay classic and connect with a new generation of drinkers? Absolutely, if you get the branding right. 🍺✨

In this episode, I chat with brewery marketing consultant Harriet Kelly (Northern Monk, Brewgooder, Salt, Ossett) about how to reposition cask beer without losing its soul.

We explore:
– How to attract younger drinkers without alienating loyal fans
– Rebranding strategies that respect tradition and boost relevance
– Small fixes with big impact, like better pump clips and taproom tools
– Why briefing before brewing can transform your range
– What defines a premium cask brand in today’s market
– How visual and tone consistency builds trust across your lineup

👉 If you brew, sell, or love cask, this episode will help you future-proof your brewery, without losing what makes you special.

Is your brewery’s website quietly costing you sales? It’s more common than you think. 🖥️📩

In this episode, I’m joined by Ben Walton, founder of On a Plate Growth, to break down how breweries can improve their website, email flows, and digital sales strategy with fast, real-world fixes.

We cover:
– The top website mistakes breweries make (and how to fix them)
– How to treat your webshop like a physical taproom
– Why email flows (not just newsletters) drive consistent revenue
– How to build irresistible gift packs that actually convert
– What content your site needs, and what to ditch

👉 Whether you're new to digital sales or ready to optimise, this episode is packed with quick wins to upgrade your online presence today.

What really happens when your indie brewery joins forces with a global beer giant? 🍺🤝🌍

In this episode, I’m joined by Jez Galaun, co-founder of Brixton Brewery, to talk about the journey from under-the-arches startup to joining the Heineken family, without losing sight of brand integrity.

We cover:
– The story behind Brixton’s partnership with Heineken
– What changed (and what stayed the same) post-deal
– How to stay community-focused while scaling nationally
– The evolving “craft vs indie” debate in 2025
– What big beer actually looks for in brands they invest in

👉 If you care about brand growth, indie values, or navigating partnerships without selling out, this episode is a must.

Want more locals in your taproom, without paid ads or social media headaches? This episode is for you. 🧠📍

I’m joined by marketing strategist Madeline McMahon to break down smart, scrappy ways breweries can grow footfall using community-first tactics and overlooked tools.

We cover:

– Community marketing moves that actually work

– How your Chamber of Commerce can drive real sales

– What most breweries miss on their Google Business Profile

– Outreach strategies that bring people through the door

– Easy ways to get locals talking about your brewery

👉 If you're done chasing algorithms, this episode will help you connect with your community, and grow because of it.