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How Elusive Brewing Built a Cult Brand with 8-Bit Nostalgia – with Andy Parker
What happens when your love of retro gaming becomes the heart of a beer brand? 🎮🍻
In this episode, I chat with Andy Parker, founder of Elusive Brewing, about how 8-bit pixel art, video game nostalgia, and community connection turned a small brewery into a cult favourite in the UK beer scene.
We explore:
– How to turn a passion project into a powerful brand
– Why Elusive’s artwork drives both engagement and sales
– How naming, design, and storytelling help cut through shelf noise
– What happens when you stay true to your niche—and double down on it
👉 Whether you’re a brewer, a gamer, or just want to build a brand that actually means something, this one’s packed with inspiration and practical takeaways.
View all episodes
By The Brand WeaverWhat happens when your love of retro gaming becomes the heart of a beer brand? 🎮🍻
In this episode, I chat with Andy Parker, founder of Elusive Brewing, about how 8-bit pixel art, video game nostalgia, and community connection turned a small brewery into a cult favourite in the UK beer scene.
We explore:
– How to turn a passion project into a powerful brand
– Why Elusive’s artwork drives both engagement and sales
– How naming, design, and storytelling help cut through shelf noise
– What happens when you stay true to your niche—and double down on it
👉 Whether you’re a brewer, a gamer, or just want to build a brand that actually means something, this one’s packed with inspiration and practical takeaways.