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Sending Beer to 80 Influencers – Did It Pay Off for Brew 61?
What happens when you send your beer to 80 content creators? 🍺📲
Brew 61 took the plunge, nearly 1,000 bottles shipped to influencers across the UK. The aim? Boost brand awareness and win over new drinkers. The results? Big spikes in views, a bump in sales, and valuable lessons for breweries thinking about doing the same.
In this episode, Tim from Brew 61 joins Tim the Brand Weaver to share:
– Why influencers can beat paid ads
– How to choose the right creators for your brand
– The logistics and costs you must factor in
– Why a strong call to action is essential
– Turning awareness into actual sales
If you’ve ever considered influencer marketing for your brewery, this is your behind-the-scenes guide to making it work.
🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music.
View all episodes
By The Brand WeaverWhat happens when you send your beer to 80 content creators? 🍺📲
Brew 61 took the plunge, nearly 1,000 bottles shipped to influencers across the UK. The aim? Boost brand awareness and win over new drinkers. The results? Big spikes in views, a bump in sales, and valuable lessons for breweries thinking about doing the same.
In this episode, Tim from Brew 61 joins Tim the Brand Weaver to share:
– Why influencers can beat paid ads
– How to choose the right creators for your brand
– The logistics and costs you must factor in
– Why a strong call to action is essential
– Turning awareness into actual sales
If you’ve ever considered influencer marketing for your brewery, this is your behind-the-scenes guide to making it work.
🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music.