Is your brewery’s website quietly costing you sales? It’s more common than you think. 🖥️📩

In this episode, I’m joined by Ben Walton, founder of On a Plate Growth, to break down how breweries can improve their website, email flows, and digital sales strategy with fast, real-world fixes.

We cover:
– The top website mistakes breweries make (and how to fix them)
– How to treat your webshop like a physical taproom
– Why email flows (not just newsletters) drive consistent revenue
– How to build irresistible gift packs that actually convert
– What content your site needs, and what to ditch

👉 Whether you're new to digital sales or ready to optimise, this episode is packed with quick wins to upgrade your online presence today.

What really happens when your indie brewery joins forces with a global beer giant? 🍺🤝🌍

In this episode, I’m joined by Jez Galaun, co-founder of Brixton Brewery, to talk about the journey from under-the-arches startup to joining the Heineken family, without losing sight of brand integrity.

We cover:
– The story behind Brixton’s partnership with Heineken
– What changed (and what stayed the same) post-deal
– How to stay community-focused while scaling nationally
– The evolving “craft vs indie” debate in 2025
– What big beer actually looks for in brands they invest in

👉 If you care about brand growth, indie values, or navigating partnerships without selling out, this episode is a must.

Want more locals in your taproom, without paid ads or social media headaches? This episode is for you. 🧠📍

I’m joined by marketing strategist Madeline McMahon to break down smart, scrappy ways breweries can grow footfall using community-first tactics and overlooked tools.

We cover:

– Community marketing moves that actually work

– How your Chamber of Commerce can drive real sales

– What most breweries miss on their Google Business Profile

– Outreach strategies that bring people through the door

– Easy ways to get locals talking about your brewery

👉 If you're done chasing algorithms, this episode will help you connect with your community, and grow because of it.

Why are more drinkers choosing taprooms over traditional pubs? It’s not just about the beer. 🍻🏠

In this episode, I’m joined by Laura Emson, taproom inclusivity consultant, CAMRA exec, and Women on Tap board member, to explore how taprooms are redefining hospitality, inclusivity, and customer experience.

We cover:
– What makes taprooms feel more welcoming than pubs
– Small layout changes that make a big difference
– Why bar stools might be holding your brand back
– How staff shape brand perception and loyalty
– The power of community, vibe, and purpose-built space
– What pubs can still teach us, and how to blend both worlds

👉 Whether you’re opening your first taproom or refreshing your space, this episode is full of big ideas and practical tools to help you level up.

Social media won’t save your brewery. But owned media just might. 📧📲

In this episode, I chat with Chris Overlay from Get Hoptimized, a beer-focused marketing agency, about why email, SMS, and loyalty tools should be your marketing MVPs.

We dig into:
– What owned media really is (and why it beats social)
– How to grow your mailing list without annoying your audience
– Real tactics that build loyalty and drive taproom visits
– Whether you really need an app, or just a great email

👉 If you’re tired of chasing followers and want marketing that actually works, this episode is your no-fluff playbook.

Brewing great beer is easy. Building a brand that sells it? That’s the real challenge. 🍻💡

In this episode, I’m joined by Amanda Bruns, founder of Ale Advised, to help you turn passion into profit by thinking like a brand.

We dive into:
– Why passion alone won’t pay the bills
– Why brand voice matters more than visuals
– How to turn your staff into your best storytellers
– What to do if you hate being on camera
– How to stay authentic and serve your market
– One small mindset shift that changes everything

👉 If you’re stuck between what you love and what actually sells, this episode gives you the mindset, tools, and language to bring your story, and your taproom to life.

Feel like your brewery’s marketing is reactive, inconsistent, or just chaotic? You’re not alone, and there’s a better way. 🧠🍺

In this episode, I’m joined by Warren Bondi, co-founder of Beer Marketeers, to reveal the systems, tools, and strategies that help breweries streamline their marketing and sell more beer.

We cover:
– The #1 reason brewery marketing fails (and how to fix it)
– “Bare bones but brilliant” setups for small teams
– Project management tools that actually work for brewers
– How to align sales, taproom, and marketing goals
– When to bring in outside help, and when to DIY
– Why better organisation leads to faster growth

👉 Whether you’re a one-person team or scaling to multiple locations, this episode will help you get your marketing ducks in a row, once and for all.

The LoNo beer market is booming, but are breweries keeping up? 🍻🚫

In this episode, I’m joined by Ben Gibbs, aka Sober Boozer’s Club, to explore how indie breweries can better connect with the fast-growing alcohol-free market and meet the expectations of today’s sober-curious drinkers.

We cover:
– Why alcohol-free beer is growing, but still misunderstood
– What drinkers actually want from LoNo beer (hint: it’s not big “0%” labels)
– How to position your non-alc range without alienating core fans
– Common brewery mistakes in branding and marketing LoNo products
– What indie brewers can learn from Guinness, Lucky Saint, and Mash Gang

👉 If you're serious about making your alcohol-free beer sell, this episode is your playbook.

How do you create a beer so tied to a city, people think it’s always been there? 🖤🍺

In this episode, I’m joined by Paul Anspach, co-founder of Anspach & Hobday and one half of the team behind London Black, the Nitro Porter taking on Guinness from the heart of the capital.

We dive into:
– How London Black became a brand Londoners genuinely own
– Why every beer needs a sense of place, and how to build one
– The David vs Goliath dynamic with Guinness
– How the brand was developed fully in-house
– How a Nitro Porter became a movement, not just a product

👉 We also talk naming, posters, design, and how lockdown gave them time to build something iconic.

Perfect for brewers, designers, and brand builders alike.

What really makes a beer independent, and why should drinkers care? 🍺

In this episode, I’m joined by Neil Walker, Head of Marketing at SIBA, to explore how breweries can use the Indie Beer badge to stand out, win trust, and grow their audience.

We cover:
– “Craft” vs “independent”: what drinkers actually think
– Why 30% of 18–24s already care about indie status
– How to use the Indie Beer badge to boost visibility
– What the latest research says about consumer expectations
– Practical ways to join the campaign and amplify your message

👉 If you run an independent brewery and want to grow your reach, this episode is packed with tools and insights you can use right now.