By Pinstone, Catherine Linch
The podcast currently has 35 episodes available.
0:00:05 - Introduction and welcome to Sarah Bolt
0:00:54 – Discussion on sustainability in the UK dairy sector
0:02:04 - Barriers and obstacles to sustainability in dairy farming
0:03:50 - Opportunities for sustainability in the dairy sector
0:05:16 - Research on soils and carbon storage
0:10:25 - Holistic dairy management and its connection to soil health
0:14:11 - How Sarah Bolt's work supports farmers in responding to supply chain demands
0:16:07 - Engaging the public on sustainability in food and farming
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
0:04:25 - Discussion of changing mood of businesses thinking about sustainability
0:10:40 - Example given of complexity in supply chains using deforestation
0:17:12 - Discussion of greenwashing fears from companies investing in sustainability
0:23:16 - Discussion of what could prevent confidence in sustainability programs
0:27:31 - Importance of authenticity and transparency in sustainability claims
0:32:46 - Emphasis on importance of collaboration at all levels
0:36:15 - Bringing discussion to importance of culture and people within workplaces
0:39:41 - Final discussion on examples that have made big impacts
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
0:09:10 - Suez's vision and goals for sustainability leadership
0:11:31 - Evolving business models towards circular economy principles
0:15:51 - Changing approaches to communication and engagement
0:20:05 - Addressing behaviour change in waste management
0:25:59 - The importance of data in decision making
0:32:03 - Examples of successful reuse and repair initiatives
0:34:17 - Impactful Doncaster contamination reduction campaign
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
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Acknowledgements:
Hosted by Catherine Linch, Pinstone
Special Guest: Harry Mayhew, co-founder and CEO of Ember Snacks
Produced by Pinstone - telling authentic sustainability stories
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Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming, and the environment. Join us as we shine a spotlight on the people, brands, and businesses making a real difference in the world.
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
You might know our podcast previously as the Agri Food Comms-Cast but under our new look, we’ll be talking to inspirational guests behind brands and organisations that have a sustainability story to tell. Our common thread has evolved and this time around, it’s authentic sustainability storytelling and where organisations are making a difference, with their purpose being their north star!
Get in touch to let us know what you think, get involved or suggest a speaker for future episodes.
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner.
They are most famous in farming circles for taking a hardline stance against multinational Oatly who attempted to sue them over the name and branding of Glebe’s PureOaty oat milk. In this true ‘David and Goliath’ story, Rebecca offers the point of view of the family owned independent, which gained the support and trust of the consumer to not only win the case, but capitalise on the marketing opportunity to give immense leverage to the emerging brand.
Rebecca delves into the farm’s gluten-free oat milk ‘farm to fork’ journey, with growing, milling, processing and marketing all handled directly by the company – a rare thing in today’s often extended supply chains
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
In this month’s episode of the Agri Food Comms-Cast, we’re delving into the audio channel of podcasting; two years on from launching the Agri-Food Comms Cast.
Host Catherine Linch welcomes Johann Tasker, chief reporter at Farmers Weekly and co-host of the Farmers Weekly Podcast. Johann joins us to discuss how their podcast is structured and its range of focus, format, and frequency.
Alongside them is marketing director at The Chartered Institute of Marketing (CIM) and sustainable marketer Gemma Butler who is also host of the ‘Can Marketing Save the Planet?’ podcast, who explains the role for podcasting within a wider content strategy.
They also explore the techniques for captivating an audience and we even get an insight into some of their favourite podcasts. Definitely worth a listen for anyone considering producing their own podcast.
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
The Agri-Food Comms Cast was first broadcast on Earth Day 2022, and delves into the opportunity for businesses to engage more proactively with the environment.
In episode three, season four of the podcast, our host, Catherine Linch, is joined by founder of Sustainability Impact Agency, betternotstop, Hannah Cox, who is also a B-Corp Ambassador and B Leader.
They are joined in conversation with inspirational business woman Carmen O’Neal, founder of gin producers, 58 and Co, a Certified B Corporation.
The B Corporation Movement is a certification open to ‘for profit’ companies to undergo a rigorous assessment to show they meet high social and environmental standards, along with transparency and accountability.
Becoming a B-Corp is proven to have a positive impact on business and staff teams, as well as benefiting the environment and wider society.
In the podcast, we ask why businesses choose this path, and how to make the transition authentically – and importantly, avoid ‘greenwashing’. We also explore the communications opportunities for improving internal engagement and how brands can add value and improve customer perception and loyalty.
As a team, Pinstone are excited to begin their B-Corp journey, and look forward to the proactive and positive impact the team can have on society and the climate.
See attached below for more information.
UK B-Corp Performance Research Report November 2020
UK B-Corps performance review
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
The Agri-Food Comms Cast delves into the value of ‘asking the audience’ and the approach behind the AHDB’s Shape the Future ballot.
In episode two of season four of the podcast, our host Catherine Linch is joined by Roseanne Thomas, Director of Communications at AHDB.
The Shape the Future ballot provides the opportunity for 100,000 farmers and growers in the UK to have their say and influence where funding is directed.
While knowing your audience and using market research is a staple for the comms industry, It’s the first time in its history that the levy board has ever taken this approach.
We ask if it’s a change that’s needed to AHDB’s activities; or is it more the case that they need to do a better job of reaching out to raise awareness and make what they do more accessible to those that fund them.
We also challenge Roseanne on how the AHDB intends to roll out the findings from the ballot once the results are in.
The Shape the Future ballot intends to help AHDB glean insight into the needs of farmers and growers and aid funding decisions going forward.
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
The Agri-Food Comms Cast is back with a bang! In the first episode of season four, Catherine Linch delves into the role of different communication platforms, from the ultimate ‘long form’ book to the fast-paced world of social media. In particular, we explore how food and farming topics can present a challenging dialogue between town and country.
Our first guest, journalist, broadcaster, founder of Just Farmers Media Portal and Nuffield Farming Scholar, Anna Jones, joins Catherine to introduce her brand-new book ‘Divide: The Relationship Between Town and Country’.
With the current climate of polarised attitudes to food and farming, it’s easy to have an ‘us and them’ mentality, but Anna’s book aims to break this mindset by demonstrating how both communities have an opportunity to come together for good. This thought-provoking topic encourages us all to find common ground with each other so that we can reap the benefits, socially, politically, and culturally.
We also hear from agri-media professional Emily Davies, who describes herself as a digital storyteller and provides valuable insight on the power and the pitfalls of social media for propelling stories and comms strategies to a wider audience.
This fast-paced comms channel has proven beneficial for many brands seeking to build awareness, but the episode importantly touches on the issues social media users need to be aware of when consuming content on social platforms including biased algorithms and lack of accountability.
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk
The podcast currently has 35 episodes available.