BeetCast

Welcome to this episode of the BeetCast. I am delighted to kick off our new season in partnership with our good friends at Mediaocean.

I was sorry to miss so many of our colleagues at CES last week. Another essential event impacted by the pandemic, and we were sorry not not to be there. Very disappointing, but innovation in our world continues on and we are happy to keep our community informed wherever we are are.

We were planning on doing a four-hour Leadership summit at The Cosmopolitan with Mediaocean on Wednesday. But, of course, that could not happen, so we pivoted to a live webcast. I am happy to say it was well produced and attended. If you missed it, you can find the full program on the Mediaocean site this week. We will publish several excerpted segment on Beet.TV in the days and weeks ahead, long with many more videos produced outside the summit.

Leading off the leadership event during CES was Rishad Tobaccowala, the noted futurist and author. Later the week, we caught up with Rishad for this fascinating interview about the future of marketing, media, creativity, and the changes in the agency business. Fascinating conversation about Web 3.0 and the promise of greater "democratized" creative tools and plaforms.

Huge thanks to my colleague Jon Watts for interviewing Rishad.

Thank you Rishad for sharing you insights with us. We are most grateful.

Thanks to our podcast sponsor Mediaocean and thank you for listening. I hope you enjoy the episode.

More exciting conversations from the Beet Retreat Santa Monica. This week's episode features David Levy, Dave Clark, Kelly Metz, Jon Watts, Denise Colella, and Zach Rodgers.

LOS ANGELES - More great conversations from the stage of the Beet Retreat in Santa Monica last month. Delighted to present thee segments on this episode of the #BeetCast podcast.

Lots to listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus a chat between NBCU's Kelly Abcarian and Tracey Scheppach.

You will also hear a conversation about the use of context in reaching the right audience. This one is with Field Garthwaite from IRIS.TV with Mike Fisher of Essence Global.

Thanks for tuning in.

And thanks to TranUnion for sponsoring the #BeetCast podcast.

Lots of activity here recently at Beet.TV.

The most exciting has been our first in-person event in over 18 months. It was the Beet Retreat in Santa Monica last month.

We brought together amazing people for long-need in person networking and conversations. At the event, we produced vast amount of content. We have published many videos through our network, with more to come.

In this episode of the BeetCast podcast, we've assembled the audio tracks of three fireside chats. Great conversations with Matt Spiegel and Zach Rodgers on the topic of identity; Pooja Midha with Denise Colella on diversity, inclusion/equality and building an effective sales team….. and finally Jon Watts hosting Sean Buckley on a session about CTV, programmatic and what's next in the advanced TV marketplace.

Thanks to our moderators for making such great content for these sessions .

Great conversations!

The next Beet Retreat will be in San Juan on February 2-4. Let me know if you'd like to join us.

A huge thanks to TransUnion for sponsoring the BeetCast.

My guest this week is Louisa Wong, Wavemaker CEO of the Americas.

She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company's trading desk.

She joined the buy side in the early days of Dentsu's Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London to New York five years ago.

Last just July, she was tapped to head the Americas region for GroupM's Wavemaker.

In our conversation, she speaks about her career and her perspective racial bias in the United States as a British Asian. Speaks of her hopes that her work will lead society to a better place.

And she speaks about the evolving role of the media agency and the direction of Wavemaker with a range of brands including several, new disrupter companies.

Great conversation. Thanks Louisa.

Thanks to the BeetCast sponsor Mediaocean.

And thank you for listening. I hope you enjoy the episode.

Measurement in an omni-channel media world is increasing complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased impact of advertising? For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back.

It's called the NeuroLab and it's the the largest longitudinal panel in the United States of its kind, says Shane McAndrew, Mindshare's Global Chief Data Strategy & Analytics Officer. Launched in 2019, it has reached "empathy in scale," he tells me in this podcast interview.

NeuroLab uses medical-grade EEG (electroencephalogram) and GSR (galvanic skin response) technology to measure second-by-second, non-conscious neurological responses to brand stories and media. The NeuroLab supplements the data from these neurological responses with pre-and-post Implicit Association Tasks (implicit bias testing), as well as quantitative survey responses.

We also cover data privacy, ethics, "clean rooms," and the use of first party data.

Great conversation.

Thank you Shane.

And a big thanks to our series sponsor TransUnion.

We just wrapped our Beet Retreat, an amazing gathering of 200 industry leaders for three days of conversations and learnings. In advance of the event, we spoke with several of the industry leaders who were part of the Retreat. Here are some of voices from the Retreat: FreeWheel's Dave Clark, Comcast's Pooja Midha, WarnerMedia's Andrea Zapata, Field Garthwaite from IRIS.TV and Matt Spiegel from TransUnion.

Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media

We've covered Doug for a number of years and he's always innovating, seeing what's next and leading the industry.

In his role he is deeply involved with the changing the media landscape. One of the most intriguing development is around gaming.

We all know gaming is huge. But how to make it work for marketers is not easy. But Dentsu, with its long-time work in the Japanese gaming industry is uniquely positioned. Doug explains that.

And we chat about the future of media, privacy, targeting. Great conversation!

Thank you, Doug, for joining and for your leadership and support for Beet.TV over the years.

Thanks to our podcast sponsor TransUnion.

And thank you for listening. I hope you enjoy the episode.

Donna Speciale, President Sales and Marketing at Univision Communications, talks to Andy Plesser in this week's episode of the BeetCast

The marketing and advertising world is at an exciting, expansive point. In fact the true scope of the industry is under counted. But it lacks the energy and positivity to grow, opines the longtime agency futurist and best-selling author Rishad Tobaccowala in this wide ranging podcast interview with guest host Matt Spiegel, EVP at TransUnion.

While he is bullish on the building demand for marketing services, he sees problems ranging from the negativity of the industry trade publications to a lack of leadership at the top. All this leads to a serious talent problem, he says.

The biggest marketing opportunity is "data-driven storytelling," he tells Spiegel. In the conversation, he looks to future trends. He offers his advice to marketers to be more focused on the aging population.

The #BeetCast podcast is published weekly on Beet.TV and on all the leading podcast platforms. The series is sponsored by TransUnion.