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Before SEO Had a Name: How Susan & Devon McCrossin Built Boomtown
Susan McCrossin launched Boomtown Internet Group in 2001, when nobody knew what to call what she was doing. Two decades later, her daughter Devon is running the company and building it into something even bigger.
From cold-calling clients in the early days of Google to managing a global team of 25, the Boomtown story is one of timing, grit, and an unexpected family handoff. Susan shares how she and her husband Jim built one of the earliest digital marketing agencies from scratch, and Devon opens up about leaving corporate America to take the reins and chart a new vision for the company.
Key Takeaways:
- The entrepreneurial mindset often starts long before anyone opens a business.
- Rapid growth forces hard decisions about roles, hiring, and letting go.
- Stepping into a parent's business means earning trust on your own terms.
- The next chapter for Boomtown: a group of companies built to grow together.
About Susan and Devon McCrossin:
Susan McCrossin and her husband Jim founded Boomtown Internet Group (BiG) in 2004 to help small businesses navigate the internet and grow online. BiG rapidly evolved into an easy and affordable way for businesses to outsource website design, programming and digital marketing as technologies improved. As Marc can probably attest, Susan finds satisfaction in helping small businesses grow, and instilled that thrill in her daughter Devon who now runs BiG. Susan has retired to a small Pennsylvania farm where she continues to pursue entrepreneurship through a new woodworking business with her husband.
Devon McCrossin is a partner and owner of Boomtown Internet Group. She has an MBA and undergraduate degree from Penn State with certifications in Google Ads, Google Analytics, and Lean Six Sigma. She has lived and worked across the US and internationally, currently based in Phoenixville, PA.
Connect:
Website www.boomtownig.com
LinkedIn linkedin.com/company/boomtown-internet-group/; linkedin.com/in/suemccrossin/; linkedin.com/in/devonmccrossin/
Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by Boomtown Internet Group; the digital marketing and web design agency helping businesses grow online with SEO, paid advertising, and custom websites. Go to boomtownig.com to learn more.
📅 New episodes every Wednesday—hit “Subscribe” now!
💬 Love the show? Let us know! Leave a quick rating & review here—your feedback helps us grow!
📲 Stay connected with Marc Bernstein:
➡️ Follow on Instagram | LinkedIn | Facebook
🎤 Got a success story worth sharing?
We’re always looking for visionary founders to feature! Apply here to be a guest on the Founders' Forum Radio Show & Podcast.
📩 Join our email list here so you never miss an episode.
View all episodes
By Marc BernsteinSusan McCrossin launched Boomtown Internet Group in 2001, when nobody knew what to call what she was doing. Two decades later, her daughter Devon is running the company and building it into something even bigger.
From cold-calling clients in the early days of Google to managing a global team of 25, the Boomtown story is one of timing, grit, and an unexpected family handoff. Susan shares how she and her husband Jim built one of the earliest digital marketing agencies from scratch, and Devon opens up about leaving corporate America to take the reins and chart a new vision for the company.
Key Takeaways:
- The entrepreneurial mindset often starts long before anyone opens a business.
- Rapid growth forces hard decisions about roles, hiring, and letting go.
- Stepping into a parent's business means earning trust on your own terms.
- The next chapter for Boomtown: a group of companies built to grow together.
About Susan and Devon McCrossin:
Susan McCrossin and her husband Jim founded Boomtown Internet Group (BiG) in 2004 to help small businesses navigate the internet and grow online. BiG rapidly evolved into an easy and affordable way for businesses to outsource website design, programming and digital marketing as technologies improved. As Marc can probably attest, Susan finds satisfaction in helping small businesses grow, and instilled that thrill in her daughter Devon who now runs BiG. Susan has retired to a small Pennsylvania farm where she continues to pursue entrepreneurship through a new woodworking business with her husband.
Devon McCrossin is a partner and owner of Boomtown Internet Group. She has an MBA and undergraduate degree from Penn State with certifications in Google Ads, Google Analytics, and Lean Six Sigma. She has lived and worked across the US and internationally, currently based in Phoenixville, PA.
Connect:
Website www.boomtownig.com
LinkedIn linkedin.com/company/boomtown-internet-group/; linkedin.com/in/suemccrossin/; linkedin.com/in/devonmccrossin/
Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by Boomtown Internet Group; the digital marketing and web design agency helping businesses grow online with SEO, paid advertising, and custom websites. Go to boomtownig.com to learn more.
📅 New episodes every Wednesday—hit “Subscribe” now!
💬 Love the show? Let us know! Leave a quick rating & review here—your feedback helps us grow!
📲 Stay connected with Marc Bernstein:
➡️ Follow on Instagram | LinkedIn | Facebook
🎤 Got a success story worth sharing?
We’re always looking for visionary founders to feature! Apply here to be a guest on the Founders' Forum Radio Show & Podcast.
📩 Join our email list here so you never miss an episode.