What does it take to turn a college side hustle into a 90-person company with 38 years of staying power? Peter Barber, co-founder and CEO of Two Dudes Painting Company, joins Marc Bernstein to share exactly that.

Peter started painting houses as a Franklin & Marshall College student looking to cover tuition. What began as a way to pay for school turned into a full-time commitment when he and co-founder Brian McCaskey decided to go all in, doubling the business in a single year. Today, Two Dudes Painting employs a team of over 90 people across central Pennsylvania, all while staying true to its founding promise: quality work, on time, with zero hassle.

In this conversation, Peter and Marc dig into reframing problems using Dan Sullivan's "thinking about your thinking" philosophy, building a service-first company culture in a historically low-perceived-value trade, and how paid volunteer time has strengthened both employee retention and community ties in Lancaster. Peter also opens up about his three-year vision for scaling the business into new markets and what it might look like to eventually step back from day-to-day leadership.

Key Takeaways:

• Why reframing "the problem behind the problem" leads to better decision-making
• How Two Dudes Painting professionalized a trade seen as low-barrier and low-value
• The power of paid community volunteer days for culture and retention
• Lessons on scaling a relationship-driven business into new geographies
• What it means to plan a leadership transition while staying mission-focused

About Peter Barber:

Peter Barber, the co-founder, and owner of Two Dudes Painting Company has been the driving force behind the company's success for over 38 years. Starting with just Two Dudes and an iconic orange VW bus, Peter has strategically grown the company to include a team of over 90 employees, all while maintaining a commitment to positively impacting the community. 

Connect:

Website twodudes.com
LinkedIn linkedin.com/company/two-dudes-painting-company/?viewAsMember=true
Facebook facebook.com/twodudespaintingcompany
Instagram instagram.com/twodudespainting/

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by Two Dudes Painting Company, delivering quality painting services with zero hassle across central Pennsylvania. Visit twodudes.com to learn more.

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From running a presidential campaign at 28 to building a Philadelphia PR powerhouse, Susan Jacobson has never stopped betting on herself.

In this episode of Founders Forum, Marc Bernstein sits down with Susan Jacobson, CEO of Jacobson Strategic Communications and Praxtera AI Institute, to trace her path from political operative to PR entrepreneur to AI fluency pioneer. Susan opens up about getting pushed out of a corporate role after a decade, writing her business plan on the back of an envelope with Jack Welch, and building a remote-first PR team years before it was normal. She also shares how a Wharton executive MBA program sparked the idea for Praxtera, her AI training company that just won a National Platinum Pinnacle Award.

Key Takeaways:

• Early belief from a parent can shape a lifelong willingness to take risks
• Losing a corporate role can be the push needed to finally go independent
• Building a team around trust and flexibility creates loyalty and better client work
• Credibility in a service business has to be earned every single week
• Personal networks and reputation can fund a business from day one
• Watching where a major industry is headed can reveal the next big opportunity

About Susan Jacobson:

Sue Jacobson is CEO of Praxtera AI Institute and President of Jacobson Strategic Communications. Praxtera delivers live, two hour AI fluency training sessions on Zoom, co-led by a Wharton trained AI specialist and a senior communications strategist. The company recently won the national Platinum Pinnacle Award for AI Training. A Wharton MBA and former Chair of the Chamber of Commerce for Greater Philadelphia, Sue is on a mission to make AI fluency accessible and practical for everyone, not just tech insiders.

Connect:

Website www.praxtera.com
LinkedIn linkedin.com/in/susan-g-jacobson/ ; linkedin.com/company/ai-institute-a-jacobson-company
Instagram instagram.com/thesuejway/

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by AffinIT, building strong IT partnerships through innovative managed services. Visit affinitmsp.com to learn more.

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From an eight-year-old sweeping up scraps in his father's makeshift dental lab to co-leading a five-location practice with his wife and business partner, Jay Gohel's path into dentistry was anything but planned.

In this episode, Marc sits down with Dr. Jay Gohel and Preeti Gohel of Aesthetic Dental Associates, husband-and-wife founders who built one of the largest privately owned dental groups in the Delaware Valley from a single practice they were forced into buying during the 2008 financial crisis. Jay handles the clinical vision; Preeti runs the numbers. Together, they've turned early struggles with no mentorship, a brutal economy, and blurred work-life boundaries into a thriving multi-office operation built on mutual trust and clearly divided roles.

Key takeaways:

• Why success isn't a fixed destination but a state of presence and balance
• How starting a practice during the 2008 crash with zero mentorship shaped their approach to growth
• The financial mistakes that quietly sink dental and small business practices
• Why "work-life balance" may be the wrong goal, and what to pursue instead
• How dividing responsibilities by strength, not title, built their partnership
• The books that shaped their thinking on influence, focus, and self-trust

Tune in for part one of this two-part conversation, and catch part two for more from Jay and Preeti as the conversation continues.

About Jay Gohel DMD BDS:

Dr. Jay Gohel, DMD, BDS, is the CEO and Clinical Director of Aesthetic Dental Associates, a five-location dental group and one of the largest privately owned practices in the Delaware Valley. His journey began in his father's makeshift home dental lab, where he learned the craft long before he ever intended to pursue it professionally.

Forced into practice ownership during the 2008 financial crisis with no mentor to guide him, Jay built his business through hard-won experience. Today, he focuses on the clinical work he's most passionate about, full mouth rehabilitation and implant dentistry, while mentoring the doctors across his organization.

For Jay, success isn't measured by financial reward. It's about being fully present, doing meaningful work, and leaving behind knowledge that helps others thrive.

About Preeti Gohel:

As the CFO of a multi-location dental group, Preeti Gohel leads financial operations for a growing dental organization with multiple practice locations.

She is known for her ability to streamline financial chaos and create clear pathways to profitability.

Her mastery lies in showing entrepreneurs how to increase profitability while expanding their net worth with intention, simplicity, and purpose.

Preeti's work empowers leaders to build a legacy that endures long after the numbers are calculated. She brings a unique blend of operational expertise, strategic thinking, and values-driven leadership to help entrepreneurs achieve sustainable financial growth.

Connect:

Website theaestheticdental.com
Instagram @thegainsgurl

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by Aesthetic Dental Associates, a Pennsylvania-based dental group dedicated to changing lives through exceptional dentistry, compassion, and community service. Go to theaestheticdental.com or call 610-701-0102 to schedule your appointment.

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From a potluck dinner for Italophiles to a 20,000-person street festival, Tim Austin has turned small-town Lancaster County into a launchpad for big ideas.

In this episode of Founders' Forum, Marc Bernstein sits down with architect and entrepreneur Tim Austin, founder of Colab XYZ and co-founder of Litalia Fest and the new Lancaster Capital Day. Tim shares his path from studying architecture at Cornell and earning a design degree in Milan, to returning home to Lancaster County and building a creative agency, reviving his family's historic Log Cabin Restaurant, and helping grow a neighborhood potluck into one of the region's fastest-growing cultural festivals. He also opens up about launching Lancaster Capital Day, a new festival honoring the city's surprising role in Revolutionary War history as part of the America 250 celebration.

Key Takeaways:

• How a summer studying in Milan shaped Tim's design philosophy and led him back to build a business in Lancaster
• The entrepreneurial roots behind Colab XYZ, and why architects are natural business builders
• The story of restoring his family's historic Log Cabin Restaurant, a former Prohibition-era speakeasy
• How a small potluck for Italian speakers grew into Litalia Fest, drawing an expected 20,000 attendees in its fifth year
• Why Lancaster played a surprising role as an early stop for the Continental Congress, and how that history inspired Lancaster Capital Day
• Lessons learned scaling a grassroots event into a major community festival, from staging and sound to permits and vendor partnerships

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.

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Helen Denise left the Soviet Union with nothing but a suitcase and a knack for sales, and built a company that changed how women understand their own bodies. On this episode of Founders' Forum, Marc Bernstein sits down with the CEO and Founder of Hilin Life Products, Inc. and inventor of KNOWHEN, to talk about ambivalence, risk, and the traumatic health event that launched a movement.

After surviving an ectopic pregnancy in 1999, Helen turned personal crisis into purpose, developing KNOWHEN, the first-ever saliva-based ovulation test kit with a fertility app, and launching one of the world's first fertility tracking apps in 2013. She shares the hard lessons that came with entrepreneurship, from financial missteps to the importance of protecting your ideas early, and opens up about the vision driving her next chapter: a full line of devices designed to transform reproductive medicine for men and women alike.

Key Takeaways:

• Ambivalence isn't apathy. It's the discomfort of being pulled in two directions at once, and learning to recognize it can improve how you communicate and lead.
• Big transformation often follows crisis. Helen's health scare became the spark for a 27-year mission in women's fertility health.
• Protect your ideas immediately. Helen's biggest early mistake was delaying a patent on her first device.
• Have capital and financial guidance in place before you launch. Passion alone won't cover a hungry business.
• Legacy matters. Helen is building toward a full portfolio of fertility devices and a platform to educate women on reproductive health.

Helen's story is proof that setbacks can become the foundation for a life's work. Tune in for a conversation full of resilience, hard-won wisdom, and a founder who refuses to slow down.

About Helen Denise:

Helen Denise is the Founder and CEO of HiLin Life Products, Inc. and inventor of KNOWHEN®, the FDA-cleared advanced saliva ovulation test and fertility monitor app that originated the saliva ovulation category in the U.S. and remains the leading saliva ovulation test worldwide. Her passion for women's fertility health was born from a near-death experience with an ectopic pregnancy, which led her to develop a saliva-based test with 98.9% accuracy in identifying a woman's five most fertile days. Before founding HiLin, Denise built a successful career at Zepter International, growing a North American sales territory from zero to $20 million, and her work has been featured in TIME, Forbes, The Wall Street Journal, and NBC News, among others.

Connect:

Wesbite knowhen.com ; knowhenovulationtest.com ; https://knowhenovulationtest.org/
LinkedIn linkedin.com/in/helen-denise-1273377/
Facebook https://www.facebook.com/Knowhen
Instagram instagram.com/knowhen/
YouTube https://www.youtube.com/channel/UCE8oP9U2QXTcAMBMQ2VAl_A

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.

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Most surgeons chase technical mastery. Dr. Patrick Roth built a career on something rarer: listening.

In this episode of Founders' Forum, Marc Bernstein sits down with neurosurgeon Dr. Patrick Roth, co-founder of New Jersey Brain and Spine, to talk about building a specialized medical practice rooted in empathy rather than ego. Pat shares how he went from general neurosurgery to a narrow focus on spine, why he wrote a book that "cannibalized" his own surgical career, and how positive psychology reshaped the way he practices medicine and lives his life. The conversation moves from the business of medicine into something deeper: how influence, uncertainty, and human connection matter more than conviction ever did.

Key Takeaways:

• Don't follow your passion, create it. Passion follows mastery, not the other way around.
• Narrow specialization, paired with radical profit-sharing among partners, became the foundation of Roth's practice model.
• Real influence in medicine comes from listening and empathy, not decisiveness.
• Embracing uncertainty and letting big decisions "stew" often leads to better outcomes.
• Health care only accounts for about 15% of overall health. The rest comes from social determinants like sleep, stress, exercise, and relationships.
• Roth's 10 year vision includes redesigning healthcare so treatment depends on a patient's condition, not which provider they happen to see first.

Whether you're a physician, entrepreneur, or simply someone rethinking what success looks like, Pat's perspective on specialization, empathy, and building a life you don't want to retire from is worth the listen.

About Patrick Roth MD, MHA, FAANS, FACS:

Dr. Patrick Roth has been a neurosurgeon for more than 30 years. He founded a large sub-specialized practice, which allowed partners to pursue narrow lanes of interest. He became interested in identifying the pain generator in back pain, and applying technology to solve the problem in a simple, "minimal access" approach. He also became interested in the relationship of mind and body and its impact on pain.

Along the way, he went back to school in his late 50s to get a degree in public health, and has become an administrator, teacher, and writer — he's written three books and is finishing a fourth.

Connect:

Website njbrainspine.com
LinkedIn linkedin.com/in/patrick-roth-md/

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.

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 At 47, Justin Tennant is only two years removed from selling the medical supply company he bootstrapped from nothing, and he's already found something he didn't expect: it's harder to walk away from a business than it was to build one.

 Justin Tennant grew up in a second-generation steel mill family in Weirton, West Virginia, where he learned that nothing is given, it's earned. After working full-time since age 16 and putting himself through the University of Pittsburgh, he spent five years inside the post-merger chaos of Bank of New York Mellon before deciding he was done grinding for someone else's paycheck. In 2009, he co-founded Surgical Product Solutions, an independent distributor that gave hospitals a smarter way to offload surplus, still-sterile medical devices before their shelf life expired. Fifteen years, 80 employees, and $40 million in annual revenue later, Justin exited through a sale to a Chicago private equity firm, and is now figuring out life on the other side of entrepreneurship.

Key Takeaways:

• Why understanding what your customer actually values (not what you assume they want) is the real foundation of trust-based selling
• How investing early in high-quality people created a "winning culture" that has outlasted ownership changes
• The hidden challenge of competing against giants like Johnson & Johnson without becoming a target
• Why timidity, not risk, is the biggest threat to a startup's early decision-making
• What it really feels like to transition out of a business you built from your kitchen table

About Justin Tennant:

Justin Tennant is an entrepreneur, investor and business advisor who specializes in helping founders navigate the entire business lifecycle, from boot-strapped launch to institutional exit. Drawing from his own journey as a start-up entrepreneur…building and selling his company, Surgical Product Solutions, to private equity in 2024, Justin now focuses on capital redeployment, asset consolidation, and teaching entrepreneurs how to build scalable systems that maximize enterprise value.

Connect:

Website www.tennantent.com
LinkedIn linkedin.com/in/justintennant

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.

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When experts told Judith Creed that her son would never walk, talk, or live independently, she refused to accept that as his future. Instead, she turned one family's challenge into a movement that has transformed hundreds of lives.

In this episode of Founders' Forum, Judith Creed shares her remarkable journey from speech-language pathologist and entrepreneur to founding JCHAI, a nonprofit dedicated to helping adults with intellectual and developmental disabilities achieve meaningful, independent lives. Inspired by her father's entrepreneurial spirit and driven by her determination to create opportunities for her son Jonah, Judith challenged outdated beliefs, overcame community resistance, and built an organization that now serves more than 300 individuals while supporting countless families.

Judith also reflects on the entrepreneurial mindset that fueled her success. She explains why entrepreneurs must trust their instincts when others say "no" and continue finding better ways to serve people. Her story is a powerful reminder that lasting impact often begins with one person willing to challenge the status quo.

Key Takeaways:

• How one mother's determination became the foundation of a life-changing nonprofit
• Why entrepreneurs must learn to push past rejection and resistance
• The importance of creating opportunities instead of accepting limitations
• How independent living empowers adults with intellectual and developmental disabilities
• What it takes to build a mission-driven organization that creates lasting impact and legacy

About Judith Creed:

Judith was Director of Speech-Language Pathology at Moss/Magee Rehab Facility for many years until she left the field after having three children, one of whom was born with a serious developmental disability. The doctors told her to place Jonah in an institution because he was severely intellectually disabled and would never walk or talk. She didn't listen to them. Instead, she kept Jonah at home and, using her SLP skills, taught him herself.

Judith then started and ran her own film production company, DuPertuis-Creed Productions, which produced TV commercials and documentaries. After about 10 years, she returned to the field of speech-language pathology, where she combined her video expertise with her clinical background to develop and patent a video medical device that evaluated swallowing disorders at the bedside instead of using barium. Swallow Vision, Inc. was Judy's second business venture. She licensed her patent to Pentax Corporation, which then hired her to evaluate ENT and GI physicians' medical inventions, as well as sell medical equipment.

During this time, Judith was raising her children while also dedicating herself to volunteer philanthropy. She helped found the Linda Creed Breast Cancer Foundation, the Philadelphia chapter of Operation Smile, and what would become her lasting legacy, JCHAI.

Connect:

Website jchai.org; judithcreedart.com
LinkedIn linkedin.com/in/judith-creed-a85a7950/

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by JCHAI, helping adults with intellectual and developmental disabilities envision and build meaningful, independent lives. Visit jchai.org to learn more.

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Success isn't always about avoiding failure. Sometimes it's about what you build after everything falls apart. In this episode, Steve Berardi shares how resilience, leadership, and a willingness to adapt helped him rebuild both his business and his future.

Steve Berardi, Founder and President of Omni Building Group, joins Marc Bernstein to discuss his entrepreneurial journey from music student and stonemason's son to leading a respected construction company. Steve reflects on the lessons he learned through early career experiences, launching his first business, navigating the challenges of the 2008 housing crisis, and starting over with a new vision. He also shares how sports, coaching, and strong leadership principles have shaped the culture of his company and the way he approaches business today.

Key Takeaways:

• How early career experiences prepared Steve for entrepreneurship 
• What the 2008 housing crisis taught him about resilience and risk 
• Why diversifying a business can create greater long-term stability 
• How leadership, trust, and integrity shape company culture 
• Why choosing the right clients can be just as important as winning new business 
• Steve's vision for building a business that can thrive beyond its founder

About Steve Berardi:

Steve has been in the construction industry for 45 years. He is actively involved in sales, design, and overseeing every project to help ensure it is completed on time and within budget. Having worked in every facet of the business, Steve brings hands-on experience that allows him to effectively navigate the challenges that arise throughout each project.

Connect:

Website omnibuildinggroup.com/
LinkedIn linkedin.com/in/steve-berardi-441b6759/
Facebook facebook.com/OmniBuilding/
Instagram instagram.com/omnibuildinggroup

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by Omni Building Group; your trusted partner for custom homes, renovations, and additions. Visit omnibuildinggroup.com to learn more.

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Pete Meyer has spent nearly three decades building businesses, navigating industry shifts, and learning one of entrepreneurship's toughest lessons: success comes from execution, not perfect planning.

In this episode of Founders Forum, Pete Meyer, Founder and CEO of Cause Connect, joins Marc Bernstein to share his journey from the early days of the dot-com boom to building companies that have generated more than $100 million in revenue. Along the way, he reveals the hard-earned lessons that shaped his entrepreneurial mindset, including why adaptability beats cleverness, why every founder must learn to pivot, and how focusing on the problem directly in front of you can unlock growth.

Pete also discusses the inspiration behind Cause Connect, an innovative platform that helps businesses turn customer acquisition into charitable impact. By integrating giving directly into marketing efforts, Cause Connect creates a win-win model for brands, consumers, and nonprofit organizations.

Beyond business, Pete opens up about family, legacy, and what truly matters when measuring success. His perspective offers valuable insights for entrepreneurs looking to build meaningful companies while creating a lasting impact.

Key Takeaways:

• How Pete survived the rise and fall of the dot-com era
• The entrepreneurial lessons that shaped his success
• Why execution matters more than perfect business plans
• The power of pivoting when markets change
• How Cause Connect helps businesses grow through giving
• Pete's approach to legacy, family, and long-term impact
• Advice he would give his younger self

Whether you're building your first company or scaling your next venture, this conversation delivers practical wisdom on entrepreneurship, resilience, innovation, and purpose-driven business.

About Pete Meyer:

Pete is a seasoned entrepreneur with nearly 30 years of experience building and scaling businesses. Having generated over $100 million in revenue across multiple ventures, he brings deep expertise in performance marketing, growth strategy, and consumer behavior.

Pete's vision for Cause Connect is rooted in one belief: if brands can grow by giving, everyone wins.

Connect:

Website www.cause-connect.org
LinkedIn linkedin.com/in/peter-meyer-bcm/

Marc Bernstein's Founders' Forum is brought to you by March Forward, LLC, and this episode is sponsored by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.

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