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Before They Book episodes
- Why I Started "Before They Book"
I've started a lot of podcasts. This one's about the thing every one of them taught me.
People decide whether to trust you before they ever book.
In episode one: what hosting a podcast taught me about getting strangers to give me their time. Why the yes almost never comes on the first call. And how rupturing my patellar tendon put me on the other side, deciding who to trust, and what made me choose.
Get the written breakdown every Thursday: https://taylor-cu-3.kit.com/dae704abf7
16 min
About Before They Book
From the publisher's feed
When I ruptured my patellar tendon, I went looking for a physical therapist. I chose the one who’d been through it herself. I knew that before I ever booked.
Your patients do the same thing.…
They decide who to trust before they walk in. Often on Instagram.
Before They Book is a short weekly show for owners of cash-pay PT, chiro and wellness clinics. Every episode, I put one piece of content on screen and break it down. What worked. Why it worked. What I’d change. And a template you can steal.
I’m Taylor Cu. I run a social media agency for health and wellness clinics in Sacramento. In our first 30 days posting for Lakás PT and Performance, we hit 137,180 views.
New episodes every Thursday. Get the written breakdown in your inbox: https://taylor-cu-3.kit.com/dae704abf7