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Before You Blame Your Marketer, Listen to This [029]
Most PI firms have no idea how much money they’re losing to voicemail — and the numbers are shocking.
In this episode, Gary shares a real story from a national legal marketer who discovered a firm paying $1,800 per lead… while sending those calls straight to voicemail. The result? Missed cases, wasted budget, and an intake process that can’t support the firm’s marketing ambitions.
In this episode:
🔹Why voicemail = lost revenue in PI
🔹The shocking behavior marketers can’t understand
🔹Why firms scale ad spend before scaling intake
🔹The truth about “calling back” (and why it never works)
🔹Behavioral economics: why people hire whoever answers first
By the end, you’ll understand exactly why conversions are dropping — and the one intake metric every PI firm must fix immediately.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
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By Gary FalkowitzMost PI firms have no idea how much money they’re losing to voicemail — and the numbers are shocking.
In this episode, Gary shares a real story from a national legal marketer who discovered a firm paying $1,800 per lead… while sending those calls straight to voicemail. The result? Missed cases, wasted budget, and an intake process that can’t support the firm’s marketing ambitions.
In this episode:
🔹Why voicemail = lost revenue in PI
🔹The shocking behavior marketers can’t understand
🔹Why firms scale ad spend before scaling intake
🔹The truth about “calling back” (and why it never works)
🔹Behavioral economics: why people hire whoever answers first
By the end, you’ll understand exactly why conversions are dropping — and the one intake metric every PI firm must fix immediately.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.