The Intake Playbook

By Gary Falkowitz

The Intake Playbook Podcast is the only podcast laser-focused on transforming your intake process to drive higher conversions, better client experiences, and massive revenue growth. Hosted by Gary P. ... more

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FAQs about The Intake Playbook:

How many episodes does The Intake Playbook have?

The podcast currently has 16 episodes available.

The Intake Playbook episodes:

July 11, 2025 From Scripts to Strategy: The Mastermind Shift [015]
Law firm owners have masterminds.
So should your intake team.
In this episode of The Intake Playbook Podcast, Gary Falkowitz explores how mastermind-style learning environments can dramatically improve intake performance.
Because when reps collaborate, share wins, ask real questions, and learn from peers—they stop checking boxes and start leveling up.
What You’ll Learn:
🔹Why masterminds are the future of intake training
🔹How community increases buy-in and confidence
🔹What intake reps gain when they’re not training alone
🔹Why shared learning outperforms solo scripts every time
🎧 Listen to the full episode and see how the Intake Masterclass mirrors the mastermind model—on purpose.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
6min
July 03, 2025 Treat Intake Like a Sales Team [014]
What if your intake team had CLE?
In this episode of The Intake Playbook Podcast, Gary Falkowitz breaks down why ongoing, structured training is the key to intake performance—and how most firms are leaving money on the table by treating intake like admin.
🔥 What You’ll Learn:
🔹 Why intake is sales—and should be coached like it
🔹 The dangers of one-time onboarding
🔹 How the Intake Masterclass mimics CLE for non-lawyers
🔹 What consistent coaching does for morale and results
🎧 Ready to start treating intake like the professional skill it is? Listen the full episode now.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
6min
June 18, 2025 Every Lost Lead Is a Lesson [013]
Want to improve your intake numbers? Start with the people who said “no”.
In this episode, Gary Falkowitz breaks down the five most common reasons law firms lose leads—and how to turn that data into insight, training, and wins.
You’ll learn:
🔹How to identify what’s really breaking your process
🔹What patterns exist across missed opportunities
🔹Why your CRM should flag leads for review
🔹How to use losses as leverage to grow
Biggest Insight:
You’re not losing clients because you’re bad at intake.
You’re losing them because you’re not learning from the ones you lost.
🎧 Listen to the full episode and start turning losses into your firm’s biggest growth opportunity.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
8min
June 11, 2025 Intake is Won or Lost in the First 3 Minutes [012]
Want to know when most firms lose the client? Before minute four.
In this episode, Gary Falkowitz breaks down exactly what your intake team must say in the first 3 minutes to keep the potential client engaged, confident, and committed.
This episode ties together two earlier foundations we’ve already laid:
🔵 In Episode 004, we introduced CPR in 15 seconds—the importance of showing compassion and proactive reassurance immediately.
🔵 In Episode 008, we unpacked why your team must make a clear decision within 3 minutes—Retain, Refer, or Reject.
Now, in Episode 012, we connect those principles into a full 3-minute framework that shows how to earn trust, lead the call, and close the gap between interest and commitment—fast.
You’ll learn:
🔹How to open the call to build emotional trust
🔹What phrases make clients stay—or leave
🔹How to train your team to lead with clarity
🔹The formula for a winning intake opener
Biggest Insight:
You’ve got 180 seconds. If you don’t lead them well, the client will lead themselves elsewhere.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
8min
May 30, 2025 How to Build a High-Performing Referral Strategy [011]
Most law firms treat referrals like a bonus. But when managed right, referrals are the most cost-effective, scalable path to consistent revenue.
In this episode of The Intake Playbook Podcast, I walk you through the biggest mistakes I see firms make with referrals—and exactly how to fix them.
You’ll learn:
🔹 Why warm transfers should be a non-negotiable standard
🔹 How to hold referral partners accountable (just like internal staff)
🔹 Why follow-up is your responsibility—not theirs
🔹 How to keep the referred clients engaged, even after they’ve been handed off
🔹 What a real referral system looks like
If you want to build passive revenue through referrals, it’s time to stop winging it and start treating it like a real part of your growth strategy.
Biggest Insight:
Referrals done right are low-effort, high-return. But done wrong, they quietly kill trust, reputation, and results.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
13min
May 21, 2025 Why a Lawyer Must Call the Client Within 24 Hours [010]
Retention doesn’t mean the relationship is solid. Not yet.
In this episode, Gary Falkowitz unpacks one of the most overlooked steps in client onboarding: the attorney welcome call.
You’ll learn:
🔹 Why the first 24 hours post-retention matter most
🔹 How silence creates second thoughts
🔹 What systems your firm need to trigger follow-up
🔹 How to make clients feel reassured and respected
Biggest Insight:
Your intake got them in. Your voice keeps them in.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
7min
May 14, 2025 Fear of Reviews Is Killing Your Intake Strategy [009]
One of the biggest fears intake teams have is this:
“What if we sign a questionable case… and have to drop it later?”
In this episode, Gary Falkowitz dismantles that fear and reveals the truth:
Negative reviews don’t come from being dropped. They come from being ignored, confused, or disrespected.
You’ll learn:
🔹How to drop a client without damaging your reputation
🔹What language to use at the beginning of the relationship
🔹Why “maybe” cases are worth signing
🔹How communication can turn letdowns into loyalty
Biggest Insight:
Handled right, even a dropped case can lead to a 5-star review.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
4min
May 07, 2025 The 3-Minute Rule: Retain, Refer, or Reject—Legal Intake [008]
When a claimant calls your firm, they’ve given you a window—3 minutes or less to show them whether you’re interested.
In this episode, Gary Falkowitz shares the hard truth:
Your intake team must communicate intent within 3 minutes, or risk losing the client for good.
You’ll learn:
🔵 What the “3 R’s” are and how to use them effectively
🔵 The costly mistake of over-questioning and under-committing
🔵 Why “review” is the intake code for “you should probably hire someone else”
🔵 How to train your team to decide with clarity and confidence
Biggest Insight:
If you can’t communicate intent in 3 minutes, your team isn’t trained to win.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
6min
April 30, 2025 Why Convenience Wins in Legal Intake [007]
Today’s clients want help—and they want it now.
They don’t care where you went to law school. They don’t care how much you won for your last client. They care about how easy you are to work with.
In this episode, Gary shares a personal story that perfectly parallels the modern client experience—and exposes why most law firms lose business without realizing it.
What You’ll Learn:
🔹Why convenience beats quality in intake
🔹The friction points you may not know you have
🔹How to stop pushing good clients away
🔹What it takes to win in a world of instant gratification
Biggest Insight:
You’re not the only bagel shop on the route—if you make it hard, they’re gone.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
...more
6min
April 16, 2025 There’s Money in the Maybe—Why Your Intake Needs a Smarter Filter [006]
The phrase “Is this a case?” might cost your firm millions in lost revenue.
In this episode, Gary shares the simple but game-changing shift to make at intake:
Change the question to “Could this be a case?”—and open up opportunities you’ve been screening out.
With real stories, legal industry examples, and tactical advice, this episode will show you how to capture more value without lowering your standards.
What You’ll Learn
🔹 How overly strict intake criteria limit growth
🔹 The “maybe” moment most firms miss
🔹 How to drop clients respectfully when necessary
🔹 Why saying yes (more often) leads to more referrals and revenue
Why This Episode Matters
Your intake team could be turning away the cases that change your firm’s trajectory. This episode will show you how to reframe intake to spot the real (hidden) opportunities.
Biggest Insight
It’s not about saying yes to every case—it’s about saying yes to more “maybe” cases.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge strategies and expert coaching.
...more
4min

FAQs about The Intake Playbook:

How many episodes does The Intake Playbook have?

The podcast currently has 16 episodes available.