The Intake Playbook

The 3-Minute Rule: Retain, Refer, or Reject—Legal Intake [008]


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When a claimant calls your firm, they’ve given you a window—3 minutes or less to show them whether you’re interested.

In this episode, Gary Falkowitz shares the hard truth:

Your intake team must communicate intent within 3 minutes, or risk losing the client for good.

You’ll learn:

🔵 What the “3 R’s” are and how to use them effectively

🔵 The costly mistake of over-questioning and under-committing

🔵 Why “review” is the intake code for “you should probably hire someone else”

🔵 How to train your team to decide with clarity and confidence

Biggest Insight:

If you can’t communicate intent in 3 minutes, your team isn’t trained to win.

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The Intake PlaybookBy Gary Falkowitz