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Before You Host An Event… Do This $500 Test
Don’t make this big event planning mistake!
Today on Sold Out Events, paid events expert Zach Hesterberg breaks down one of the most critical steps for coaches, consultants, and entrepreneurs: conducting effective market research before launching any event, whether in-person or virtual, free or paid. Zach shares actionable strategies for using Facebook ad campaigns to test multiple event themes and names, ensuring you attract high-quality prospects and minimize ticket acquisition costs.
Discover how data-driven decisions trump gut feelings and why skipping market research can lead to unprofitable and stressful launches. Zach walks you through the exact process, from crafting compelling event angles and names, to building qualifying lead forms, and analyzing results to confidently write a converting sales page. Learn which qualifying questions will help you filter for your ideal audience and how to use their responses to shape both your event content and promotions.
If you want repeatable, scalable, and profitable events that fill seats with your best-fit clients, don’t miss Zach’s expert insights! Whether you’re new to hosting or refining your approach, this episode helps you build events as powerful client acquisition systems.
Zach Discusses:
Gut instincts vs. data-driven event planning
Importance of market research for events
Testing event themes and names
Facebook ads for market validation
Qualifying prospects using lead forms
Analyzing lead quality and acquisition cost
Using market data to shape event content
Timestamps:
00:00 The Biggest Mistake People Make In Hosting Events
04:03 Market Research Drives Event Success
09:13 Event Themes and Naming
11:32 Lead Form Qualifying Questions Framework
13:52 Qualifying Sophistication and Finances
19:04 Data-Driven Sales Page Strategy
22:04 Mastering Virtual Event Success
23:15 Grow Your Business with Us
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
—---------------------------------------------------------
To Connect With Zach:
Book a free event discovery call at: https://www.paidevents.com
Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook
Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg
Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/
Book a free event discovery call at paidevents.com
Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook
Youtube: @zachhesterberg
Instagram: instagram.com/zachhesterberg/
View all episodes
By Zach HesterbergDon’t make this big event planning mistake!
Today on Sold Out Events, paid events expert Zach Hesterberg breaks down one of the most critical steps for coaches, consultants, and entrepreneurs: conducting effective market research before launching any event, whether in-person or virtual, free or paid. Zach shares actionable strategies for using Facebook ad campaigns to test multiple event themes and names, ensuring you attract high-quality prospects and minimize ticket acquisition costs.
Discover how data-driven decisions trump gut feelings and why skipping market research can lead to unprofitable and stressful launches. Zach walks you through the exact process, from crafting compelling event angles and names, to building qualifying lead forms, and analyzing results to confidently write a converting sales page. Learn which qualifying questions will help you filter for your ideal audience and how to use their responses to shape both your event content and promotions.
If you want repeatable, scalable, and profitable events that fill seats with your best-fit clients, don’t miss Zach’s expert insights! Whether you’re new to hosting or refining your approach, this episode helps you build events as powerful client acquisition systems.
Zach Discusses:
Gut instincts vs. data-driven event planning
Importance of market research for events
Testing event themes and names
Facebook ads for market validation
Qualifying prospects using lead forms
Analyzing lead quality and acquisition cost
Using market data to shape event content
Timestamps:
00:00 The Biggest Mistake People Make In Hosting Events
04:03 Market Research Drives Event Success
09:13 Event Themes and Naming
11:32 Lead Form Qualifying Questions Framework
13:52 Qualifying Sophistication and Finances
19:04 Data-Driven Sales Page Strategy
22:04 Mastering Virtual Event Success
23:15 Grow Your Business with Us
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
—---------------------------------------------------------
To Connect With Zach:
Book a free event discovery call at: https://www.paidevents.com
Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook
Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg
Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/
Book a free event discovery call at paidevents.com
Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook
Youtube: @zachhesterberg
Instagram: instagram.com/zachhesterberg/