Begin As You Mean To Go On

Thank you for coming with me through Season 4. If you’ve been nodding along, I encourage you to just take the first step and book a call. We’ve gone through a lot of common problems and maybe you feel like you can fix it yourself, but don’t. Even if you are capable, your energy is better spent elsewhere. That’s my job!

Listen in as I talk with Mia Francis Poulin, owner and copywriter in chief at The Coffee House. Today we’ll go through a mini version of the process I offer my clients in the Marketing Intensive. We’ll walk through her marketing system from traffic all the way to follow-up and plug some holes in Mia’s system.

In this episode, I’ll be talking with Emmy Wu. Emmy is a storyteller and brand strategist who uses her experience in the film industry to help creatives stand out in the online market. In this episode we’ll have a great chat about how and when to hire technology versus hiring people when trying to scale and streamline your business.

Today I’m talking about keeping it simple. If you feel called out, just know that I’m right there with you. Really all you need are a way to get found, a way to get booked, and a way to get paid. Make sure your website is up to date and linked in your socials. Make sure you’re qualifying prospects and automating booking. Make it easy for people to pay you. Keep your focus and keep doing what works!

Many clients come to me having worked with other marketers and have no idea what pieces of their marketing system are actually working. In this episode I’ll take you through the steps we use when we start working with someone to clear up their customer journey, make their marketing visible, measure what matters, and streamline their systems.

What are the things you need to have in place before you are ready to scale? I get requests all the time from people who are nowhere near ready to scale their business. In this episode I’m going to outline the top 5 essentials to get in order before you even think the word “scale.”

A lot of us tend to think of our marketing as intrusive, or bugging people. Really, staying in front of your audience and reminding them of the solution you have to their problem is a service in itself. In this episode we’ll talk about the “Significant 6,” or the 6 systems every business needs in order to do marketing and sales effectively. We’ll also look at why some people aren’t ready to buy yet and what you can do to help them.

Sometimes business owners seem to be hyper-focused on making the reels and TikToks, and in that hustle and grind we neglect to create a marketing system because that part doesn’t feel urgent. It’s time to shift your focus to long-term assets that will give you long-term results.

I see some really common mistakes in when people hire and who people hire. In this episode I will discuss those mistakes, what to avoid, and who to hire first as your business grows.

Wouldn’t you love to make a lot more money without expending a lot more effort? I’m going to show you some common money leaks today and how to fix them. Are you following up with your leads? Are you sending marketing emails? Do you know how all the pieces of your marketing system work together so your leads don’t drop off a cliff?