Aron discusses the importance of the Stephen Covey principle "beginning with the end in mind" for leaders. He emphasizes the need to focus on impact rather than just being busy, using metrics like productivity and safety results. He shares his experience in operations, where he benchmarked against top performers to set ambitious goals. He highlights the balance between daily execution and long-term vision, using examples from his career to illustrate how a clear vision can drive strategic decisions and improve performance. He also stresses the importance of vision in personal and professional life, urging you to define and align your actions with your future goals.

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