Episode 52

Today, Ken and I will talk about building an email list. Ken started 2020 with zero emails. Fast forward to Q4, he has 15,000 emails and counting. He used several online apps and services to reach that number, alongside other creative tactics that you can also apply on your business. You will learn about giveaways, lead magnets, email open rates, and more!

Let’s jump into the episode now and learn from this Beginner’s Guide to building an email list. 

[00:01 - 01:53] Opening Segment

• We introduce our topic for today
• Ken’s journey from 0 to 15,000 emails
• Ken’s tips to get 15,000 emails within a year

[01:54 - 07:35] A Stadium Full of People

• Why build an email list? 
  • An asset that generates revenue
  • A tool to know your customers better
• An email list is like a stadium full of people
  • Find out why

[07:36 - 15:54] List Builders 

• Useful tools to build your email list
• Don’t miss Ken’s tips to grow your email list
• 3 services you can try to send giveaways 

[15:55 - 24:54] Value-Adding Tactics

• We talk about conversion rates on landing pages 
• Ken’s tricks to use newsletters better
• How to extract email addresses from sales channels 
• Putting your lead magnets in the right places

[24:55 - 31:27] Closing Segment 

• Ken talks about email open rates
• Best practices in sending emails
• Final words

Tweetable Quotes:

“If you can prove that you’re generating a revenue with that email list, that adds value to your business.” - Ken Wilson 

“In order to get an email form somebody, you need to exchange something of value.” - Ken Wilson 

Resources Mentioned:

• Mailchimp
• ConvertKit
• Klaviyo
• GiveawayBoost
• Gleam.io
• RafflePress
• Profit Calculator
• Ryan Daniel Moran
• Tim Ferris
• Morning Brew
• Shopify
• Eventbrite

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