As the creator of IBM Watson and now CEO of Elemental Cognition, Dr. David Ferrucci is a foremost expert in AI. In this timely conversation, moderator Steven Bertoni from Forbes magazine speaks with Dr. Ferrucci about the practical business implications of generative AI. The pre-recorded session was attended by esteemed business leaders from the industries of media, financial services, and insurance, among others, and includes audience questions on topics of Large Language Models (LLMs) and generative AI technology that can reason, regulatory hurdles, industry trepidation, and hybrid AI’s true potential for disruption.