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In this week's episode my guest is Richard Shotton, author of The Choice Factory. In his book Richard examines 25 consumer biases, the science behind it, and the impact it could be having on your marketing and your business. We discuss why this is an important consideration set and also look at models and frameworks to introduce it to your business. Would love your feedback on this one. Get in touch and share your view.
In this week's episode my guest is Richard Shotton, author of The Choice Factory. In his book Richard examines 25 consumer biases, the science behind it, and the impact it could be having on your marketing and your business. We discuss why this is an important consideration set and also look at models and frameworks to introduce it to your business. Would love your feedback on this one. Get in touch and share your view.