Marketing in 5 Acts

In today's show I invite Sam Palmer of Blenderelle, to tell her start-up story. In a warts and all interview, Sam talks about the highs and lows of solving a customer problem through her product idea, designing that product and making it a reality. Fascinating insight into the reality of chasing your dreams. Subscribe to make sure you don't miss out on any new releases!

In Episode 10, I go it alone with some thoughts on crazy business valuations, the streaming wars set to play out later this year, and the push towards home food delivery. In all 3 topics I think there is opportunity for differentiation and that is what I discuss today. Please subscribe for future episodes.

In this week's episode my guest is Richard Shotton, author of The Choice Factory. In his book Richard examines 25 consumer biases, the science behind it, and the impact it could be having on your marketing and your business. We discuss why this is an important consideration set and also look at models and frameworks to introduce it to your business. Would love your feedback on this one. Get in touch and share your view. 

In this episode, Rich Robinson CTO of Standard Industries, is my guest to discuss the blurring lines between marketing, technology and data. He also discusses how this is impacting what he is doing at Standard Industries and how he see the future of these core competencies continue to come together. 

In this episode I interview Dan Faggella, CEO of Emerj AI Research, to discuss the trends and adoption of AI capabilities in business, the progress to date and the barriers to entry. We discuss the different tech and its impact on different business sectors and the outlook for the future. 

Today my guest is Nicole Meline. A transformational community builder, an athlete, and a builder of experiences that transform individuals and collectives. A great discussion about spirituality in business and what true customer connection looks like.

In this episode I look at the rise of the DTC business model and the impact it's had in the market place. It has significant implications for investment and the apparent blueprint that shifts go to market from digital to traditional channels. What will this mean for Omnichannel businesses? 

In this episode I look at a recent incident with Gibson Brands that owns Gibson Guitars. A friend and former colleague, gets caught up in the incident and I take a look at some alternative routes they could have taken with the help of a Gary Vaynerchuk video. 

Episode 3 looks at the 100year old men's shaving market and the changes in the landscape brought about in the last 3 years due to start up brands like Dollar Shave Club and Harry's, as they challenge Gillette's dominance.

Welcome to the second episode of Marketing in 5 Acts. Today I interview Coach Lance Watson of LifeSport Coaching. Coach Lance is an Olympic Gold Medal and World Championship winning coach. Hear how he got started, how his career developed and how those  experiences are integral to his LifeSport Coaching business.