Go beyond marketing tactics with Nancy Harhut, award-winning author of "Using Behavioral Science in Marketing" and Chief Creative Officer at HBT Marketing. Discover the fascinating psychological triggers that drive consumer decisions and learn how to ethically apply these principles in your marketing strategy. Nancy reveals how our hardwired decision-making shortcuts can transform your campaigns, and explores the fascinating intersection of behavioral science and emerging AI technologies.

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⁠⁠⁠⁠⁠Connect With Nancy: https://www.linkedin.com/in/nancyharhut/

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