-Ready to elevate your authority?
Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners:
https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert
In this final episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Terry Stanton, Director of Integrated Strategy at Forbes Books, to discuss how real authority is designed — not stumbled upon.
If the Year of Authority 2026 is about separation through credibility, this conversation is the blueprint.
Terry shares:
- Why authority must start with long-term impact
- How to reverse engineer your visibility strategy
- The difference between attention and trust
- Why mission clarity filters every strategic decision
- How to define success before writing a book
- Why vulnerability strengthens credibility
- The importance of niche positioning
- When a book is the right step — and when it isn’t
One of the most powerful takeaways?
Authority is not about being louder.
It’s about being trusted.
Terry’s background spans public radio, broadcast journalism, SEO, e-commerce, public relations, and integrated strategy. She has worked with iconic brands including Ashley Home Store, Nabisco, and AT&T — and now helps executives reverse engineer authority journeys that align with purpose.
This episode closes the Forbes Books partnership series with one core truth:
- Authority is intentional.
- Clarity drives strategy.
- Strategy drives visibility.
- Visibility builds trust.
- Trust creates long-term influence.
If you are serious about building a personal brand that lasts beyond trends, algorithms, and platforms — this episode is your starting point.
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✨ CONNECT WITH TERRY STANTON
https://books.forbes.com/our-team/terry-stanton/
https://www.linkedin.com/in/terrystanton1/
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📚 ABOUT HOST ANNA COVERT:
Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
ANNA'S WEBSITES:
The Covert Code: https://thecovertcode.com/
Anna Covert: https://annacovert.com/
Covert Communication: https://covertcommunication.com/
Reactium: https://reactium.io/
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