The Covert Code

The Covert Code

By Anna CovertBusinessTechnology
Download on the App Store

The Covert Code episodes

  • Can Solar Save America's Small Farms? Mike Nelson on Climate & the SuperGrid | The Covert Code
    Could America's next great crop be electricity?
    This week on The Covert Code, Anna Covert welcomes Mike Nelson, award-winning meteorologist, inventor, author, and Fellow of the American Meteorological Society, for an eye-opening conversation about changing weather, solar energy, the future of American farming, and the opportunity to transform our nation's electricity infrastructure.
    With nearly five decades in meteorology, Mike has dedicated his career to understanding our changing planet. Today, as Director of Communications for the American Energy Initiative, he's focused on a bold vision: helping America produce more affordable energy and move it efficiently across the country.
    But this conversation is about more than electricity.
    It's about small farmers struggling to maintain their livelihoods, the potential for solar to generate new revenue from land, and how a nationwide underground SuperGrid could strengthen rural communities, support AI's rising energy demands, and improve energy resilience.
    IN THIS EPISODE:
    How Mike's fascination with weather began at age six
    Why becoming a grandfather made climate change personal
    The potential for farmers to harvest sunshine alongside traditional crops
    Agrivoltaics: growing crops and grazing livestock near solar panels
    How transmission limitations prevent valuable electricity from reaching markets
    The proposed underground high-voltage direct current (HVDC) SuperGrid
    Why Texas could be a compelling demonstration project
    America's electricity demand from AI, data centers, and electrification
    Battery storage, energy innovation, and grid resilience
    Why Mike believes infrastructure can create new opportunities for future generations
    CONNECT WITH MIKE NELSON
    Official website and social links: https://linktr.ee/nelsonwx
    Instagram: https://instagram.com/mikenelsonweather
    Facebook: https://www.facebook.com/nelsonwx
    American Energy Initiative: https://americanenergyinitiative.net/
    American SuperGrid: https://americansupergrid.com/
    MIKE'S BOOKS
    The Colorado Weather Book
    The Colorado Weather Almanac
    The World's Littlest Book on Climate: 10 Facts in 10 Minutes about CO₂
    Explore Mike's books and additional resources: https://linktr.ee/nelsonwx
    GET THE COVERT CODE
    The Covert Code — Mastering the Art of Digital Marketing by Anna Covert
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    LISTEN ON ALL PLATFORMS
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    FOLLOW THE COVERT CODE
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    ABOUT HOST ANNA COVERT
    Anna Covert is the host of The Covert Code Podcast, founder of Covert Communication, and author of The Covert Code and The Solar Coaster. Her conversations bring together innovators, entrepreneurs, scientists, and leaders exploring the ideas shaping our future.
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Note: Specific energy-production, pricing, and project-economics estimates discussed in the interview are the guest's projections or examples, not guaranteed financial outcomes.
    47 min
  • THE POWER OF BREATHWORK: HEALING, RELEASE & TRANSFORMATION | ERIC ROSSO | THE COVERT CODE EP 136
    What if the most powerful tool for slowing down, reconnecting with yourself, and exploring your emotions was something you already do every day?
    Aloha! In Episode 136 of The Covert Code, Anna Covert welcomes Eric Rosso, founder of Breathwork with Eric and co-owner of Yoga Room Hawaii, for a deeply personal conversation about conscious breathing, stress, emotional release, and transformation.
    Anna shares what happened after she attended Eric’s session in Honolulu: surprising childhood memories, strong physical sensations, and a different experience each time she practiced again. Eric describes his journey from Brown University football and a long career in advertising to yoga instruction and breathwork facilitation, and why he believes slowing down can change how we respond to life.
    **IN THIS EPISODE:**
    - The difference between everyday breathing and guided activation breathwork
    - Why belly breathing and slower breathing matter
    - The connection between breathing, stress, and emotional regulation
    - How old memories and feelings can surface during sessions
    - Surrender, self-reflection, and finding clarity
    - The three priorities that keep coming up: health, happiness, and love
    - A three-breath grounding exercise
    - How to learn more about Eric’s classes and guided practice
    **CHAPTERS**
    00:00 Introduction to Eric Rosso and breathwork
    00:51 Eric’s journey from athletics and yoga to breathwork
    03:33 Anna’s first breathwork experience
    04:34 The brain and the default mode network
    05:59 Breathing mechanics: nose, belly, and chest
    07:52 Stress, breathing rate, and slowing down
    09:36 Fight-or-flight and relaxation
    12:27 Anna’s emotional release and childhood memories
    17:22 Revisiting experiences in a supportive setting
    18:16 Trauma, emotions, and the stories we carry
    21:29 Journaling and the three wishes: health, happiness, love
    25:07 Why Eric loves facilitating breathwork
    27:55 Breathwork and other contemplative practices
    29:46 Different activation breathing techniques
    31:05 Guided sessions, headphones, and inward focus
    33:03 Surrender, self-regulation, and intentional movement
    34:42 Silent retreats and exploring inner stillness
    36:58 Bringing breathwork to more communities
    38:01 Three grounding breaths you can try
    41:03 Box breathing, digital overload, and rest
    44:22 Eric’s upcoming projects and how to connect
    44:53 Final thoughts and where to find Eric
    **CONNECT WITH ERIC ROSSO**
    Website: https://www.breathworkwitheric.com/
    Instagram: https://www.instagram.com/breathworkwitheric/
    Personal Instagram: https://www.instagram.com/ericrosso/
    Facebook: https://www.facebook.com/eric.rosso.1
    LinkedIn: https://www.linkedin.com/in/eric-rosso-14ba0324
    Yoga Room Hawaii: https://www.yogaroomhawaii.com/
    **LISTEN TO THE COVERT CODE**
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    More episodes: https://thecovertcode.com/podcast/
    If this conversation speaks to you, like, subscribe, and share it with someone who could use a moment to slow down. Aloha!
    #TheCovertCode #EricRosso #Breathwork #BreathworkWithEric #MindfulBreathing
    *Wellness disclaimer: Experiences discussed are personal accounts, not established medical outcomes. Avoid intensive breathwork while driving or in water, and seek medical guidance where appropriate.*
    49 min
  • Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back | Raj Ananthanpillai
    What if you could verify your identity once—and never have to hand over your Social Security number, driver's license, or other sensitive personal information again?
    On Episode 135 of The Covert Code, Anna Covert welcomes Raj Ananthanpillai, Founder and CEO of Trua, serial entrepreneur, inventor, digital trust expert, and Forbes Books bestselling author of The Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back.
    From the 2017 Equifax breach to AI-generated identities and deepfakes, Raj explains how Big Tech gained control of our personal information, why today's identity verification systems expose consumers to unnecessary risks, and what we can do to take back control.
    Drawing on his experience developing identity verification technologies, including foundational work associated with TSA PreCheck, Raj introduces a new approach: a reusable digital trust credential supported by a neutral Trust Bureau.
    Imagine proving who you are without repeatedly surrendering your most sensitive information.
    🔐 IN THIS EPISODE:
    • How Big Tech turned personal information into a business asset.
    • Why Social Security numbers were never intended for identity verification.
    • How a Trust Bureau could protect sensitive information while simplifying verification.
    • The growing risks of AI agents, automated transactions, and digital identity fraud.
    • Why consumers should control what personal information they share.
    • Protecting children's identities in an increasingly digital world.
    • How reusable credentials could transform hiring, background checks, and online transactions.
    • Why traditional identity protection services aren't solving the underlying problem.
    Raj also shares the mission behind his bestselling book and why he's directing its proceeds toward supporting identity theft victims.
    🔗 CONNECT WITH RAJ ANANTHANPILLAI
    Trua: https://truame.com/
    LinkedIn: https://www.linkedin.com/in/raj-ananthanpillai-trua
    Forbes Books: https://books.forbes.com/authors/raj-ananthanpillai/
    📚 GET THE TRUST CRISIS
    https://www.simonandschuster.com/books/The-Trust-Crisis/Raj-Ananthanpillai/9798887508801
    ❤️ SUPPORT THE IDENTITY THEFT RESOURCE CENTER
    https://www.idtheftcenter.org/
    🎧 LISTEN TO THE COVERT CODE
    Spotify:
    https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts:
    https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music:
    https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio:
    https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music:
    https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 ABOUT THE COVERT CODE
    Hosted by Anna Covert, entrepreneur, digital marketing expert, and author of the Amazon #1 bestselling book The Covert Code, this weekly podcast explores technology, marketing, privacy, business, and innovation through conversations with industry leaders and changemakers.
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    🔔 SUBSCRIBE & JOIN THE CONVERSATION
    Would you use a universal digital trust credential if it meant sharing less personal information online? Tell us in the comments!
    👍 Like | 💬 Comment | 🔔 Subscribe | 📢 Share
    #TheCovertCode #RajAnanthanpillai #TheTrustCrisis #DigitalPrivacy #IdentityTheft #Cybersecurity #DigitalTrust #ArtificialIntelligence #Trua #ForbesBooks
    1 hr 2 min
  • The U.S. SuperGrid: Powering America’s Clean Energy Future | Dr. Alexander “Sandy” MacDonald | EP 134
    Can America build a power grid for the future?
    Dr. Alexander “Sandy” MacDonald joins Anna Covert on The Covert Code Podcast to explore the U.S. SuperGrid: a proposed nationwide, underground electricity network designed to move renewable energy across America.
    Sandy is an award-winning atmospheric scientist, former director of NOAA’s Earth System Research Laboratory, inventor of Science On a Sphere, and CEO of American SuperGrid, LLC. After more than 40 years in federal service, he turned his attention to one of America's biggest infrastructure challenges: modernizing the electrical grid.
    In this episode, Sandy explains how a High Voltage Direct Current (HVDC) SuperGrid could connect America's existing regional grids, transport wind and solar electricity over long distances, and help strengthen energy resilience.
    Anna and Sandy also discuss AI's growing electricity requirements, the business opportunities created by a national energy market, underground transmission, extreme weather, solar storms, grid security and the challenges of transforming an energy system built for a different era.
    WHAT YOU'LL LEARN
    • What an HVDC SuperGrid is and how it would work
    • Why Sandy compares it to the Interstate Highway System
    • How wind and solar energy could be shared nationwide
    • Why the Great Plains are central to his vision
    • How the existing AC grid and a new DC network could work together
    • What a national electricity market could mean for energy producers
    • Why underground transmission matters for grid resilience
    • How extreme weather and solar storms threaten electrical infrastructure
    • Why AI makes grid security increasingly important
    • What Sandy's NOAA research revealed about renewable electricity
    ABOUT DR. SANDY MACDONALD
    Dr. Alexander “Sandy” MacDonald is a former director of NOAA's Earth System Research Laboratory and inventor of NOAA's Science On a Sphere. His research includes the 2016 Nature Climate Change paper Future cost-competitive electricity systems and their impact on US CO₂ emissions.
    LEARN MORE
    American SuperGrid: https://americansupergrid.com/
    North American Supergrid: https://northamericansupergrid.org/
    NOAA Science On a Sphere: https://sos.noaa.gov/
    GET THE COVERT CODE
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    LISTEN ON ALL PLATFORMS
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    FOLLOW THE COVERT CODE
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    Anna Covert: https://annacovert.com/
    Subscribe for conversations with the innovators and leaders shaping our future.
    Aloha, and see you in the pixels.
    #TheCovertCode #SandyMacDonald #SuperGrid #RenewableEnergy #HVDC
    58 min
  • Beyond Tetris: Henk Rogers’ Vision for the Future, Beyond Earth and Beyond | Covert Code Podcast | EP 133
    What happens when the entrepreneur who helped bring Tetris to the world decides to take on climate change, renewable energy and the future of humanity?
    On this episode of The Covert Code, Anna Covert welcomes Henk Rogers, the entrepreneur and co-founder of The Tetris Company whose work now extends far beyond the gaming industry.
    Following a life-changing medical emergency in 2005, Henk began reconsidering what he wanted to accomplish with the rest of his life. That experience led him to establish Blue Planet Foundation and pursue a mission to end the use of carbon-based fuels, starting in Hawaii.
    His work helped build support for Hawaii's landmark commitment to achieve 100% renewable electricity by 2045. Today, his initiatives extend into energy storage, entrepreneurship, international renewable energy collaboration and even the technologies needed to sustain human life beyond Earth.
    In this conversation, Anna and Henk explore Hawaii's energy future, sodium batteries and supercapacitors, hydrogen production, virtual power plants, Mars simulation missions, artificial intelligence and Henk's upcoming Action App.
    **IN THIS EPISODE**
    00:00 – Introduction: Beyond Tetris
    02:21 – The life-changing experience that gave Henk a new mission
    04:07 – Why saving coral reefs became personal
    05:58 – How Hawaii's renewable energy movement gained momentum
    10:30 – Hawaii's progress toward renewable electricity
    15:07 – From gaming to battery technology
    18:01 – The potential of sodium batteries
    19:18 – Supercapacitors and managing peak electricity demand
    23:59 – Long-term storage and producing hydrogen
    28:25 – Virtual power plants and distributed energy
    32:32 – Taking Hawaii's renewable energy experience worldwide
    38:07 – What space exploration can teach us about sustainability
    44:22 – Gamifying climate action with the Action App
    52:48 – The opportunities and risks of artificial intelligence
    55:24 – Henk's mission and the next generation
    01:01:27 – Could Tetris become a form of meditation?
    **ABOUT HENK ROGERS**
    Henk Rogers is an entrepreneur known for his role in bringing Tetris to a global audience. He founded Blue Planet Foundation and Blue Planet Energy, co-founded Blue Startups, and established Blue Planet Alliance to extend renewable energy initiatives beyond Hawaii.
    His work also includes space exploration and research into sustainable living beyond Earth.
    **CONNECT WITH HENK**
    Blue Planet Foundation: https://blueplanetfoundation.org/
    Blue Planet Alliance: https://blueplanetalliance.org/
    Blue Planet Energy: https://blueplanetenergy.com/
    **ABOUT THE COVERT CODE**
    Hosted by Anna Covert, The Covert Code explores the intersection of technology, entrepreneurship, innovation and the people creating meaningful change.
    Website: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    **READ ANNA'S BOOK**
    *The Covert Code: Mastering the Art of Digital Marketing*
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    **LISTEN ON YOUR FAVORITE PLATFORM**
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    Subscribe for more conversations with entrepreneurs, scientists and innovators shaping our future.
    #HenkRogers #TheCovertCode #Tetris #RenewableEnergy #BluePlanet #CleanEnergy #EnergyStorage #Sustainability #Innovation
    58 min
  • Can America Power the AI Revolution? | Chip Comins | The Covert Code Podcast | Ep 132
    Can America Power the AI Revolution? The Energy Crisis Behind Our Technology Boom
    Artificial intelligence is transforming the world—but behind every AI model, data center and new technology is an enormous and rapidly growing need for electricity.
    Can America's power grid keep up? The stakes are immense.
    This week on The Covert Code Podcast, Anna Covert sits down with Chip Comins, Founder, Chairman & CEO of the American Renewable Energy Institute (AREI), Founder of AREDAY.
    In this episode, we examine one of the biggest infrastructure questions behind the AI revolution: where will all the electricity come from?
    Chip explains his vision for an underground High Voltage Direct Current—or HVDC—SuperGrid stretching coast to coast and border to border across the United States.
    Rather than replacing America's existing grid, the proposed system would create a transmission overlay designed to move electricity efficiently across long distances.
    We also explore data centers, renewable energy, battery storage, grid resilience, water demand and what it could take to modernize America's energy system.
    We also discuss Hawaii's transition toward 100% renewable energy by 2045, virtual power plants and distributed energy.
    WHAT YOU'LL LEARN
    • Why AI and data centers are creating new electricity demand
    • What High Voltage Direct Current (HVDC) means
    • How an HVDC SuperGrid differs from today's power infrastructure
    • Why Chip believes the proposed SuperGrid should be underground
    • How renewable electricity could move between regions
    • Why America's regional grids create transmission challenges
    • How the SuperGrid could work alongside existing infrastructure
    • How data centers affect electricity and water demand
    • The relationship between EVs, electrification and grid demand
    • How Hawaii's renewable-energy transition offers lessons
    CONNECT WITH CHIP COMINS
    American Energy Initiative:
    https://americanenergyinitiative.net/
    American Renewable Energy Institute / AREDAY:
    https://areday.net/
    HVDC SuperGrid:
    https://areday.net/hvdc-supergrid/
    LinkedIn:
    https://www.linkedin.com/in/chipcomins
    American Spirit Productions:
    https://americanspiritproductions.com/
    ABOUT CHIP COMINS
    Chip Comins is Chairman of the American Energy Initiative's HVDC SuperGrid effort. His work spans renewable energy, clean technology, filmmaking and public engagement.
    GET THE BOOK: THE COVERT CODE
    The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    LISTEN ON ALL PLATFORMS
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    FOLLOW THE COVERT CODE
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    ABOUT ANNA COVERT
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing.
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    #TheCovertCode #ChipComins #ArtificialIntelligence #RenewableEnergy #HVDC
    54 min
  • Breaking Through the Invisible Ceiling w/ Brett Baughman | The Covert Code | EP 131
    Breaking Through the Invisible Ceiling: What's Really Holding You Back
    This week on The Covert Code Podcast, I'm joined by Brett Baughman, executive coach, peak-performance strategist and strategic advisor who has spent more than two decades helping executives, entrepreneurs and high performers improve leadership, performance and personal fulfillment.
    Have you ever reached a point where you're successful—but somehow still feel stuck?
    Brett calls it the Invisible Ceiling.
    Sometimes the habits, strategies and beliefs that helped us reach one level of success become the exact things preventing us from reaching the next.
    In this episode, Brett and I explore how unconscious patterns shape our businesses and lives, why successful leaders can become trapped by their own expertise, and how Neuro-Linguistic Programming (NLP) can help us recognize the internal stories driving our behavior.
    We also get into something especially relevant right now: AI.
    Brett shares how he trains AI to challenge his thinking rather than simply agree with him, why leaders need to be careful about allowing AI to become an echo chamber, and why rushing to automate everything may create new problems instead of solving existing ones.
    But this conversation goes much deeper than business. We talk about presence, breathwork, balance, service, fulfillment and an important question every successful person eventually has to answer:
    Who are you without your business?
    WHAT YOU'LL LEARN
    • What Brett means by the “Invisible Ceiling”
    • How limiting beliefs and past experiences influence present decisions
    • What NLP is and how Brett uses it with high performers
    • Why past success can actually become a limitation
    • Why executives can unknowingly become organizational bottlenecks
    • The relationship between planning, delegation and training
    • Why micromanagement often comes back to trust
    • How Brett trains AI not to become a “yes man”
    • Why AI can reinforce your existing beliefs
    • How to use AI as a researcher and collaborator without replacing your voice
    • Why companies shouldn't automate simply because they can
    • Why efficiency sometimes starts by removing instead of adding
    • How to identify responsibilities you should delegate
    • Why leaders should ask, “Who am I without the business?”
    • How breathwork can interrupt stress and reactive thinking
    • Why thinking bigger requires imagining beyond what you already know
    • Why service and contribution can create greater fulfillment
    CONNECT WITH BRETT BAUGHMAN
    Website:
    https://www.brettbaughman.com/
    LinkedIn:
    https://www.linkedin.com/in/brettbaughman/
    Instagram:
    https://www.instagram.com/bybrettbaughman/
    YouTube:
    https://www.youtube.com/iempoweryou
    X / Twitter:
    https://twitter.com/brettbaughman
    EXPLORE BRETT'S WORK
    The Invisible Ceiling:
    https://www.brettbaughman.com/the-invisible-ceiling-why-your-success-is-limiting-your-next-level/
    BRETT'S BOOK
    Strategies for Success
    Brett Baughman & Chanel Ware
    Digital Edition:
    https://www.brettbaughman.com/wp-content/uploads/2010/10/S4S-E-Book.pdf
    GET THE BOOK: THE COVERT CODE
    The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    LISTEN ON ALL PLATFORMS
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    FOLLOW THE COVERT CODE
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    44 min
  • Why Your Relationships Are Your Greatest Business Asset w/ Jaclyn Strominger | Covert Code | EP 130
    This week on The Covert Code Podcast, the topic is:
    Why Your Relationships Are Your Greatest Business Asset
    My special guest is Jaclyn Strominger, Success Strategist, creator of the LEAP Framework and Relationship Capital Formula, co-author of Charting True North, and host of the Unstoppable Success Podcast.
    Jaclyn built businesses for years through one thing she seemed to do naturally: relationships.
    Then she moved across the country from Massachusetts to Reno, Nevada, knowing almost no one.
    Suddenly, the network she had spent years building was thousands of miles away.
    Instead of allowing that to stop her, Jaclyn turned relationship-building into a deliberate strategy. Within days of arriving in Reno, she began attending events, meeting people and intentionally following up. Her business took off, and she realized something important:
    Relationship-building isn't simply a personality trait.
    It's a skill.
    In this episode, Jaclyn and I talk about how to move beyond collecting contacts and start building what she calls Relationship Capital.
    Her formula is simple:
    Relationship Capital = People × Action
    We discuss how to follow up after networking events, why listening is one of the most underrated business skills, how to provide value without immediately trying to make a sale, when to stop pursuing an unresponsive contact, and why long-term relationships often create opportunities years after the first meeting.
    Jaclyn also walks us through her LEAP Framework: Leveraging Communication, Energy, Action and Performance, and why leaders should continually revisit their vision, mission, values and the people surrounding them.
    CONNECT WITH JACLYN STROMINGER
    Official Website:
    https://jaclynstrominger.com/
    LinkedIn:
    https://www.linkedin.com/in/jstrominger/
    Instagram:
    https://www.instagram.com/jaclynstrominger/
    Facebook:
    https://www.facebook.com/JaclynStrominger
    Jaclyn's current platform focuses on helping CEOs and entrepreneurs build relationship capital, break plateaus and create greater business momentum.
    LISTEN TO UNSTOPPABLE SUCCESS
    Unstoppable Success Podcast:
    https://podcast.jaclynstrominger.com/
    GET THE BOOK: CHARTING TRUE NORTH
    Charting True North: The CEO's Guide to Authentistic Leadership
    By Jaclyn Strominger and Damian Andrews
    Amazon:
    https://www.amazon.com/s?k=Charting+True+North+Jaclyn+Strominger
    GET THE BOOK: THE COVERT CODE
    The Covert Code – Mastering the Art of Digital Marketing
    Amazon:
    https://rb.gy/wrht8
    Barnes & Noble:
    https://rb.gy/vwev0a
    Target:
    https://rb.gy/jhpxri
    LISTEN ON ALL PLATFORMS
    Spotify:
    https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts:
    https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music:
    https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio:
    https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music:
    https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    FOLLOW THE COVERT CODE
    Website:
    https://thecovertcode.com/
    Instagram:
    https://www.instagram.com/covertcodeofficial
    Facebook:
    https://www.facebook.com/thecovertcode
    LinkedIn:
    https://www.linkedin.com/company/covert-code-official/
    ABOUT HOST ANNA COVERT
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With more than two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple and IBM and leads Covert Communication, Hawaii's largest digital agency.
    ANNA'S WEBSITES
    The Covert Code:
    https://thecovertcode.com/
    Anna Covert:
    https://annacovert.com/
    Covert Communication:
    https://covertcommunication.com/
    Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.
    51 min
  • AI Is Changing Lending. But Can We Trust It? | Tamara Laine | Covert Code | EP 129
    This week on The Covert Code Podcast, the topic is:
    AI Is Changing Lending. But Can We Trust It?
    My special guest is Tamara Laine, Founder & CEO of MPWR, Emmy Award-winning journalist, business strategist, fractional executive, and co-host of What The Frac?
    Artificial intelligence is moving rapidly into financial services.
    But when AI is involved in decisions that can determine whether someone can buy a home, access capital, or grow a business, speed and efficiency cannot be the only goals.
    We also need trust.
    Tamara founded MPWR to address a growing disconnect between traditional lending models and today's workforce.
    Millions of people now earn income through entrepreneurship, freelancing, fractional leadership, gig work, multiple jobs, and the creator economy. Yet many lending systems still evaluate borrowers using models built around traditional W-2 employment and static credit histories.
    MPWR is building policy-bound AI infrastructure that helps lenders organize and analyze more complete borrower information while deliberately keeping human judgment in the loop.
    In this episode, Tamara and I discuss how AI can help financial institutions understand modern borrowers more accurately, why some data should never be exposed to AI systems, how regulation can actually encourage innovation, and why AI should assist consequential financial decisions rather than make them independently.
    We also get into a much larger issue: What happens to critical thinking when people begin outsourcing too much of their reasoning to technology?
    ABOUT TAMARA LAINE
    Tamara Laine is the Founder & CEO of MPWR, a fintech company building policy-bound AI infrastructure for regulated lending.
    Her career began in documentary production and investigative journalism, where she covered subjects including political corruption and ethical technology. Her work eventually brought her into the world of AI and helped shape her perspective on responsible innovation.
    Today, Tamara works at the intersection of finance, artificial intelligence, communications and business growth.
    MPWR's mission is particularly focused on borrowers whose financial lives do not fit neatly inside traditional lending models, including entrepreneurs, gig workers, fractional executives, creators and other members of the growing nontraditional workforce.
    CONNECT WITH TAMARA LAINE
    LinkedIn:
    https://www.linkedin.com/in/tamaralaine/
    LEARN MORE ABOUT MPWR
    MPWR:
    https://mpwrai.com/
    MPWR LinkedIn:
    https://www.linkedin.com/company/mpwrai/
    LISTEN TO TAMARA'S PODCAST
    What The Frac?
    https://whatthefracshow.com/
    GET THE BOOK: THE COVERT CODE
    The Covert Code – Mastering the Art of Digital Marketing
    Amazon:
    https://rb.gy/wrht8
    Barnes & Noble:
    https://rb.gy/vwev0a
    Target:
    https://rb.gy/jhpxri
    LISTEN TO THE COVERT CODE
    Spotify:
    https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts:
    https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music:
    https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeartRadio:
    https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music:
    https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    FOLLOW THE COVERT CODE
    Website:
    https://thecovertcode.com/
    Instagram:
    https://www.instagram.com/covertcodeofficial
    Facebook:
    https://www.facebook.com/thecovertcode
    LinkedIn:
    https://www.linkedin.com/company/covert-code-official/
    ANNA'S WEBSITES
    The Covert Code:
    https://thecovertcode.com/
    Anna Covert:
    https://annacovert.com/
    Covert Communication:
    https://covertcommunication.com/
    Reactium:
    https://reactium.io/
    Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.
    37 min
  • What Your Website Data Isn't Telling You | Philippa Gamse | EP 128
    This week on The Covert Code Podcast, the topic is:
    What Your Website Data Isn't Telling You
    My special guest is Philippa Gamse, founder of Websites That Win International, digital marketing and analytics strategist, international speaker, educator, and author of Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics.
    Your website is collecting data every day.
    But are you looking at the information that can actually help you make better business decisions?
    Philippa has spent decades working in digital marketing and analytics and has reviewed more than 5,000 websites. Her approach isn't about drowning business leaders in reports, charts, or technical terminology. It's about finding the patterns hidden inside website behavior and turning those insights into action.
    In this episode, Anna and Philippa dig into GA4, website analytics, Microsoft Clarity, customer behavior, conversion optimization, calls to action, paid advertising, CRM data, website redesigns, segmentation, and why more data doesn't necessarily mean better decisions.
    WHAT YOU'LL LEARN:
    • Why your analytics should not be your ultimate tool of record
    • Why your CRM and website analytics may never perfectly match
    • What GA4 changed about how we measure website engagement
    • Why business owners shouldn't obsess over discrepancies between platforms
    • How a bad website experience can make a good advertising campaign look like it's failing
    • Why long forms can destroy otherwise successful campaigns
    • How Microsoft Clarity can uncover dead clicks and website frustration
    • Why many visitors never scroll very far down a webpage
    CONNECT WITH PHILIPPA GAMSE
    Website:
    https://websitesthatwin.com/
    LinkedIn:
    https://www.linkedin.com/in/philippagamse/
    GET THE BOOK: WEBSITE WEALTH
    Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics
    Official Book Page:
    https://websitesthatwin.com/website-wealth-virtual-book/
    Amazon:
    https://amzn.to/4aKgJSN
    Google Books:
    https://books.google.com/books/about/Website_Wealth.html?id=u3x30QEACAAJ
    Website Wealth is designed for business leaders rather than analytics technicians. Philippa focuses on understanding what website data means for business strategy, including where value is being created, where it's being lost, and what decisions the evidence actually supports.
    GET THE BOOK: THE COVERT CODE
    The Covert Code – Mastering the Art of Digital Marketing
    Amazon:
    https://rb.gy/wrht8
    Barnes & Noble:
    https://rb.gy/vwev0a
    Target:
    https://rb.gy/jhpxri
    LISTEN ON ALL PLATFORMS:
    Spotify:
    https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts:
    https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music:
    https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio:
    https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music:
    https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    FOLLOW THE COVERT CODE:
    Website:
    https://thecovertcode.com/
    Instagram:
    https://www.instagram.com/covertcodeofficial
    Facebook:
    https://www.facebook.com/thecovertcode
    LinkedIn:
    https://www.linkedin.com/company/covert-code-official/
    ABOUT HOST ANNA COVERT
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency.
    ANNA'S WEBSITES:
    The Covert Code:
    https://thecovertcode.com/
    Anna Covert:
    https://annacovert.com/
    Covert Communication:
    https://covertcommunication.com/
    Reactium:
    https://reactium.io/
    Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.
    48 min

About The Covert Code

From the publisher's feed

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact?