The Covert Code

The Covert Code

By Anna CovertBusinessTechnology
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The Covert Code episodes

  • How Luke Hillman Turned Sustainability Into 7.7M Views | The Covert Code | EP 104
    What happens when authenticity beats algorithm strategy?
    In this episode of The Covert Code Podcast, Annika sits down with Luke Hillman, social media manager for Altitude Water, to unpack how an unscripted sustainability video exploded to 7.7 million views — and what it means for the future of clean water, off-grid living, and viral content.
    We dive into:
    • How Luke Hillman built organic traction without paid media
    • Why atmospheric water generation is gaining momentum
    • The dangers of contaminated aquifers and PFAS
    • Why mineralization matters in drinking water
    • Why authenticity wins over polished marketing
    • The future of sustainable communities and solar-powered neighborhoods
    If you’re interested in:
    Sustainability
    Clean water innovation
    Viral social media strategy
    Atmospheric water generation
    Creator economy insights
    This episode is for you.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH LUKE HILLMAN
    Instagram: @lukestoptalking
    Altitude Water: https://altitudewaterusa.com
    🎧 LISTEN ON ALL PLATFORMS
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    #LukeHillman #AltitudeWater #AtmosphericWater #Sustainability #ViralMarketing #CreatorEconomy #CleanWater #OffGridLiving
    43 min
  • David Blivin: Why Great Ideas Don’t Need Silicon Valley to Succeed | Covert Code | EP 103
    What if the next wave of world-changing innovation doesn’t come from Silicon Valley?
    In this episode of The Covert Code Podcast, I sit down with David Blivin, founder and managing director of Cottonwood Technology Funds and author of Crossing the Cactus, to unpack why great ideas don’t need Silicon Valley to succeed—and what it actually takes to commercialize innovation in under-resourced regions.
    David Blivin shares how venture capital shifted from hard tech to software (because it’s faster and cheaper to scale), why “things still matter” in the age of AI, and why the real challenge isn’t ideas—it’s money and management. We dive into what states and communities can do to build sustainable tech ecosystems, how to keep startups from relocating once they scale, and why the “people strategy” is the missing piece in most economic development plans.
    If you’re a founder, investor, policy leader, or someone building beyond the usual tech hubs, this conversation with David Blivin is a practical roadmap for turning innovation into real companies and real jobs.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH DAVID BLIVIN
    Linkedin: https://www.linkedin.com/in/dblivin
    Cottonwood Technology Fund: cottonwood.vc/
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    #DavidBlivin #TheCovertCodePodcast #VentureCapital #Innovation #StartupEcosystems #HardTech #TechCommercialization #EconomicDevelopment #BeyondSiliconValley
    50 min
  • Ashton Cudjoe: How AI is Revolutionizing Education | The Covert Code Podcast | EP 102
    Before we were all talking about AI, Ashton Cudjoe was already using it to change education.
    In this episode of The Covert Code Podcast, I sit down with Ashton Cudjoe, founder and CEO of Hawaii Medical College, to explore how AI workflows are revolutionizing education—and how Ashton is pioneering its use at HMI.
    Ashton discusses how his school has implemented AI-driven chatbots and voice assistants to streamline operations, increase student engagement, and boost conversion rates by 30%. He explains how AI is enhancing the learning experience for students while maintaining the necessary human connection in education. We dive into the future of education, AI’s role in teaching, and how to strike the right balance between human interaction and automation.
    If you’re in education, tech, or simply curious about how AI will shape the future of learning, this episode offers fresh perspectives and actionable insights.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH ASHTON CUDJOE
    Website: https://hmi.edu
    LinkedIn: https://www.linkedin.com/in/ashton-cudjoe
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    40 min
  • Gina Riley: Why Being Qualified Isn’t Enough to Get Hired Anymore | Covert Code | EP 101
    Why isn’t being qualified enough to land a job anymore?
    In this episode of The Covert Code Podcast, I sit down with Gina Riley, executive career coach, international speaker, Forbes Coaches Council member, and author of Qualified Isn’t Enough: Develop Your Story, Land the Interview, Win the Job.
    Gina Riley is the creator of the Career Velocity® System, a proven framework helping professionals navigate career transitions, age bias, oversaturated job markets, and the realities of AI-driven hiring. With a background in HR, executive search, and leadership coaching, Gina helps job seekers move beyond résumés and build relevance through storytelling, presence, and strategy.
    In this conversation, we explore why easy-apply job searching doesn’t work, how the hidden job market really functions, what executive presence signals to hiring teams, and how professionals can stay competitive in a rapidly changing workforce.
    If you’re questioning your next career move, navigating layoffs, or feeling stuck despite being highly qualified, this episode with Gina Riley offers clarity, tools, and a path forward.
    ✨ CONNECT WITH GINA RILEY
    Website: https://ginarileyconsulting.com/
    LinkedIn: https://www.linkedin.com/in/ginariley/
    X (Twitter): https://x.com/atGinaRiley
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    🎧 LISTEN ON ALL PLATFORMS
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with companies including Microsoft, Apple, and IBM, and leads Covert Communication, Hawai‘i’s largest digital agency.
    40 min
  • Katie Goar: Leadership That Lifts, Not Labels | The Covert Code 100th Episode!
    🎉 CELEBRATING 100 EPISODES! 🎉 What better way to mark this milestone than with a conversation about leadership that truly transforms lives? In this special 100th episode of The Covert Code Podcast, I sit down with Katie Goar, President of Quadel and a nationally recognized leader in affordable housing and community development. In 2024, Katie took the TEDx stage to share a powerful message about why a hand up—not a handout—can change lives. She's also the host of ChangeMakers, a Forbes partnership podcast spotlighting innovators reshaping the housing landscape. Katie's work is deeply personal. At just 11 years old, she experienced housing instability—an early chapter that shaped her perspective but never defined her future. Discover why secure housing creates opportunity, how lived experience transforms into purposeful leadership, and how our past can help us craft a stronger, more inclusive future for others. Whether you're in community development, leadership, or simply seeking to understand how personal challenges become catalysts for systemic change, Katie's insights will transform how you think about lifting others without labeling them.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH KATIE GOAR
    Website: https://katiegoar.com/
    LinkedIn: https://www.linkedin.com/in/katiegoar/
    Quadel: https://quadel.com/
    ChangeMakers Podcast: [Podcast link if available]
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    #TheCovertCodePodcast #100Episodes #AffordableHousing #LeadershipWithPurpose #CommunityDevelopment #HandUpNotHandout #ChangeMakers #HousingStability #InclusiveLeadership #TEDxSpeaker
    49 min
  • Tony Martignetti: Leading with Fire—Turning Your Past into Purpose | The Covert Code | EP 99
    What if your greatest challenges could become your most powerful leadership tools? In this episode of The Covert Code Podcast, I sit down with Tony Martignetti—change catalyst, bestselling author of "The Campfire Lessons" and "Climbing the Right Mountain," global keynote speaker, coach, and host of The Virtual Campfire Podcast. As Founder and Chief Illumination Officer of Inspired Purpose Partners, Tony helps tech leaders and change-makers create impact without burning out. Recognized as a LinkedIn Top Voice and advisor to Fortune 500 executives across five continents, Tony combines business strategy with deep curiosity to help leaders integrate their past "flashpoints" and navigate change with purpose and clarity. Discover how to transform painful experiences into powerful leadership assets, why understanding your flashpoints prevents burnout, and how purpose-driven change creates sustainable impact. Whether you're leading through transformation, preventing team burnout, or seeking to turn your own challenges into catalysts for growth, Tony's insights will illuminate the path from surviving to thriving.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH TONY MARTIGNETTI
    Website: https://www.inspiredpurposecoach.com/
    LinkedIn: https://www.linkedin.com/in/tonymartignett1/
    Instagram: https://www.instagram.com/inspiredpurposecoach
    Facebook: https://www.facebook.com/tony.martignett1
    Twitter/X: https://x.com/TonyMartignett1
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    #TheCovertCodePodcast #PurposeDrivenLeadership #BurnoutPrevention #ChangeLeadership #LeadershipFlashpoints #InspiredPurpose #TransformationalLeadership #LeadershipClarity #ImpactWithoutBurnout #TechLeadership
    40 min
  • Chauhan's Course: Leading with Clarity When the Path Isn't Clear | Covert Code | EP 98
    What does it take to lead with confidence when the world keeps shifting and the path forward isn't clear? In this episode of The Covert Code Podcast, I sit down with Dave Chauhan—author of "Captain, Set Sail," founder of The Nautical Leadership Model™, and co-founder of Purple Spark Advisory. Discover how Dave helps leaders navigate change with clarity, courage, and purpose, using maritime principles to guide modern leadership challenges. Learn why uncertainty doesn't have to mean paralysis, how to set a clear course when the waters are choppy, and why purpose-driven leadership is the compass that keeps organizations on track through turbulent times. Whether you're steering a startup, managing a team through transformation, or simply seeking to lead more confidently in unpredictable environments, Dave's nautical approach to leadership will provide the navigation tools you need to chart your course with conviction.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH DAVE CHAUHAN
    Website: https://www.davechauhan.com/
    LinkedIn: https://www.linkedin.com/in/davechauhan/
    Instagram: https://www.instagram.com/realdavechauhan/
    Facebook: https://www.facebook.com/realdavechauhan/
    YouTube: https://www.youtube.com/@realdavechauhan
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    58 min
  • The Meador Method: Podcasting as Your Authority Amplifier | The Covert Code | EP 97
    What if your voice could become your most powerful business development tool? In this episode of The Covert Code Podcast, I sit down with Dennis "DM" Meador, CEO & Founder of The Legal Podcast Network, who's helping attorneys build authority and scale their personal brands through strategic podcasting, positioning, and consistent content. Discover why podcasting remains one of the most underused yet effective marketing tools available today, how audio content builds trust at scale in ways other media can't, and the specific strategies that any business professional can leverage to establish thought leadership and generate real business growth. Learn the positioning frameworks that turn podcast listeners into clients, why consistency matters more than perfection, and how to create content that actually converts. Whether you're considering launching a podcast or looking to maximize your existing show's impact, Dennis's insights will transform how you think about audio content as a growth engine for your business.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH DENNIS MEADOR
    LinkedIn: https://www.linkedin.com/company/the-legal-podcast-network
    Instagram: https://www.instagram.com/legalpodcastnetwork.lawyer
    Facebook: https://www.facebook.com/p/The-Legal-Podcast-Network-61555141202856/
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
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    44 min
  • Devra's Canvas: Painting Life with Creativity, Community & Purpose | The Covert Code | EP 96
    What does it really mean to live well in today's fast-paced world? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Devra Wathen, a Honolulu-based creative who brings a grounded, real-world perspective on authenticity, intentional living, and the power of meaningful connection. Discover how creativity, connection, and intention shape the way we show up, contribute, and create lives of genuine vibrancy. Learn about the pivotal moments that shaped Devra's journey, the daily habits that keep life meaningful, and why community and creativity aren't luxuries—they're essential ingredients for human flourishing. Whether you're seeking more purpose in your work, deeper connections in your relationships, or simply a more intentional approach to daily life, Devra's insights will remind you that living well is an art form we can all cultivate.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH DEVRA WATHEN
    Facebook: https://www.facebook.com/devra.wathen/
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
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    41 min
  • Jack's Peak Mind: Optimizing Athletes and Executives from Within | Covert Code | EP 95
    What if elite athletes and business leaders had access to a healing methodology that bridges rapid recovery with long-term performance resilience? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Jack Fonderwhite, National Board Certified Diplomat of Acupuncture, electro-acupuncture specialist, and creator of the Peak Mind Method. Discover the innovative, evidence-based techniques Jack developed to help elite performers in sports and business become their best selves—from rapid concussion recovery to healing chronic pain, improving neurological function, and creating mental clarity. Learn why traditional acupuncture wasn't enough for high performers, how Jack's time in Japan as a multi-sport athlete shaped his approach, and why Western neurophysiology combined with Eastern medicine creates unprecedented results. Whether you're an athlete, entrepreneur, or high performer seeking competitive edge from the inside out, Jack's insights into human optimization will transform how you think about healing and performance enhancement.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
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    ✨ CONNECT WITH JACK FONDERWHITE
    Website: https://jackupuncture.com/
    LinkedIn: https://www.linkedin.com/in/jackupuncture/
    Instagram: https://www.instagram.com/jackupuncturehi
    Facebook: https://www.facebook.com/jackupuncturehi
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
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    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
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    SUPPORT THE SHOW:
    - Subscribe for weekly episodes featuring business leaders and innovators
    - Share this episode with someone who needs to hear it
    - Connect with our guests and continue the conversation
    #TheCovertCodePodcast #PeakPerformance #Acupuncture #HumanOptimization #SportsRecovery #PerformanceHealing #PeakMindMethod #ElitePerformance #NeurologyOptimization #BusinessWellness
    19 min

About The Covert Code

From the publisher's feed

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact?