What happens when authenticity beats algorithm strategy?

In this episode of The Covert Code Podcast, Annika sits down with Luke Hillman, social media manager for Altitude Water, to unpack how an unscripted sustainability video exploded to 7.7 million views — and what it means for the future of clean water, off-grid living, and viral content.

We dive into:

• How Luke Hillman built organic traction without paid media

• Why atmospheric water generation is gaining momentum

• The dangers of contaminated aquifers and PFAS

• Why mineralization matters in drinking water

• Why authenticity wins over polished marketing

• The future of sustainable communities and solar-powered neighborhoods

If you’re interested in:

Sustainability

Clean water innovation

Viral social media strategy

Atmospheric water generation

Creator economy insights

This episode is for you.

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✨ CONNECT WITH LUKE HILLMAN

Instagram: @lukestoptalking

Email: [email protected]

Altitude Water: https://altitudewaterusa.com

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#LukeHillman #AltitudeWater #AtmosphericWater #Sustainability #ViralMarketing #CreatorEconomy #CleanWater #OffGridLiving