The Covert Code

The Covert Code

By Anna CovertBusinessTechnology
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The Covert Code episodes

  • Raj's Reset: The 90-Second Sleep Revolution for Leaders | The Covert Code | EP 94
    What if a 90-second strategy could transform your sleep, reduce stress, and unlock your full potential? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Raj Khedun, London-based wellness and relationship coach, transformation expert, and manager at Keep Fit Kingdom—an organization on a mission to help one billion people live to 100 with joy and vitality. For the past 15 years, Raj has been unlocking human potential, and he's the creator of the 3.3 Insomnia Hack, a revolutionary 90-second rapid strategy that helps reduce and ease insomnia, stress, and anxiety. Discover why sleep is the ultimate performance enhancer for business leaders, how chronic stress sabotages decision-making and growth, and why addressing these foundational wellness issues isn't optional—it's critical for sustainable success. Learn practical strategies for transforming your sleep quality, managing entrepreneurial stress, and building the physical and mental resilience that high-performance requires. Whether you're battling insomnia, managing stress, or simply seeking to optimize your potential, Raj's insights will transform your approach to wellness and business performance.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH RAJ KHEDUN
    3.3 Insomnia Hack: https://33insomniahack.com/
    Keep Fit Kingdom: https://keepfitkingdom.com/
    Instagram: https://www.instagram.com/the_3.3_insomnia_hack/
    LinkedIn: https://www.linkedin.com/in/raj-khedun-b7b83ba9/
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    - Subscribe for weekly episodes featuring business leaders and innovators
    - Share this episode with someone who needs to hear it
    - Connect with our guests and continue the conversation
    #TheCovertCodePodcast #SleepOptimization #InsomniaHack #StressManagement #HumanPotential #WellnessCoaching #BusinessWellness #PerformanceOptimization #HealthyLeadership #SleepHacking
    38 min
  • Witty's Wisdom: Why Books Still Build the Biggest Brands | The Covert Code | EP 93
    What if your expertise could become your most powerful business asset—amplified through the pages of a published book? In this episode of The Covert Code Podcast, I sit down with Adam Witty, 6x author, speaker, consultant, and Founder & CEO of Advantage—the authority company. As the driving force behind Forbes Books and numerous other award-winning imprints, Adam has transformed publishing from a spare-bedroom startup into a global authority-building machine, empowering thousands of leaders to turn their ideas into influence. Discover how publishing at scale creates unprecedented credibility, why a book is still the ultimate business card for executives and entrepreneurs, and how Adam's system helps leaders bypass traditional publishing barriers to establish themselves as industry authorities. Learn the strategies behind building personal brands through content, why authority equals revenue, and how the right book can open doors that decades of marketing can't. Whether you're a consultant, entrepreneur, or executive looking to amplify your influence, Adam's insights will transform how you think about publishing as a business growth strategy.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH ADAM WITTY
    Website: https://adamwitty.com/
    LinkedIn: https://www.linkedin.com/in/adamwitty/
    Advantage | Forbes Books: [Company website if available]
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    - Subscribe for weekly episodes featuring business leaders and innovators
    - Share this episode with someone who needs to hear it
    - Connect with our guests and continue the conversation
    #TheCovertCodePodcast #AuthorityBuilding #Publishing #ForbesBooks #BusinessAuthority #PersonalBranding #ThoughtLeadership #BookPublishing #ExecutiveAuthority #ContentStrategy
    46 min
  • RJ's Revolution: From $14M to $250M Through AI-Powered Leadership | The Covert Code | EP 92
    What does it take to grow a company from $14 million to over $250 million in assets—and then pioneer AI-driven business transformation for other leaders? In this episode of The Covert Code Podcast, I sit down with RJ Grimshaw, American business leader, entrepreneur, and executive coaching expert who's at the forefront of AI-powered leadership. As the former President and CEO of UniFi Equipment Finance, RJ proved his ability to scale businesses exponentially. Now, through TheAICEO.ai and Able Leadership, he's guiding executives on how to leverage artificial intelligence to accelerate growth and build stronger, more resilient organizations. Discover how AI is reshaping leadership decision-making, why traditional management approaches are becoming obsolete, and how forward-thinking leaders can harness intelligent systems to create competitive advantages that were impossible just years ago. Whether you're a CEO, entrepreneur, or aspiring leader, RJ's insights will transform how you think about the intersection of leadership and technology.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH RJ GRIMSHAW
    Website: https://rjgrimshaw.com/
    LinkedIn: https://www.linkedin.com/in/rjgrimshaw/
    Instagram: https://www.instagram.com/rj_grimshaw
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    - Subscribe for weekly episodes featuring business leaders and innovators
    - Share this episode with someone who needs to hear it
    - Connect with our guests and continue the conversation
    #TheCovertCodePodcast #AILeadership #BusinessTransformation #ExecutiveCoaching #AIStrategy #BusinessGrowth #LeadershipDevelopment #ArtificialIntelligence #ScalingBusiness #FutureOfLeadership
    44 min
  • Rev. Kevin T. Taylor: Faith, Finance & Strategy—Leading with Purpose | The Covert Code | EP 91
    What happens when faith meets finance and strategy aligns with purpose? In this episode of The Covert Code Podcast, I sit down with Rev. Kevin T. Taylor—faith-driven executive, author of "A Charge to Keep," pastor, and coach for mission-driven leaders. Discover how Kevin's two decades of experience in education, nonprofit strategy, and organizational growth have taught him to help leaders create lasting impact by aligning purpose with performance. Learn the immutable leadership lessons that bridge the worlds of faith and business, why mission-driven organizations need both heart and strategy, and how to lead with conviction while delivering measurable results. Whether you're leading a nonprofit, building a faith-based organization, or simply seeking to infuse your work with deeper purpose, Kevin's insights will transform how you think about leadership that matters.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    📚 GET KEVIN'S BOOK: A Charge to Keep: Immutable Leadership Lessons
    Amazon: https://www.amazon.com/Charge-Keep-Immutable-Leadership-Lessons/dp/B0FKLRLMGC
    Author Website: https://revkttaylor.com/a-charge-to-keep
    ✨ CONNECT WITH REV. KEVIN T. TAYLOR
    Website: https://revkttaylor.com/
    LinkedIn: https://www.linkedin.com/in/revkttaylor/
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    - Subscribe for weekly episodes featuring business leaders and innovators
    - Share this episode with someone who needs to hear it
    - Connect with our guests and continue the conversation
    #TheCovertCodePodcast #FaithBasedLeadership #PurposeDrivenLeadership #NonprofitStrategy #MissionDrivenLeaders #FaithAndBusiness #OrganizationalGrowth #LeadershipPurpose #ImpactLeadership #FaithInBusiness
    47 min
  • John Pitre: NFTs, Mystery & The Artopia Revolution | Covert Code Podcast | EP 90
    What happens when fine art meets blockchain technology? In this special anniversary episode of The Covert Code Podcast, recorded from John Pitre's beautiful Oahu home, I reunite with the visionary artist and engineer who was featured at the very beginning of our podcast journey. A year ago, we discussed the potential of NFTs—and now John returns to reveal the launch of Artopia NFT, a safe haven for investors and artists navigating the bold new world of non-fungible tokens. Discover how John's art has become a hedge against inflation alongside gold and real estate, why NFTs represent more than just digital collectibles, and how Artopia is creating a trusted platform for this revolutionary intersection of art, technology, and investment. Whether you're an artist, investor, or simply curious about the future of digital assets, this conversation will demystify NFTs and reveal their true potential.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH JOHN PITRE
    John Pitre Art: https://johnpitre.com/
    Artopia NFT: https://artopianft.com/
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    Subscribe for weekly episodes featuring business leaders and innovators
    Share this episode with someone who needs to hear it
    Connect with our guests and continue the conversation
    #TheCovertCodePodcast #NFTs #DigitalArt #Blockchain #CryptoArt #ArtopiaNFT #ArtInvestment #NonFungibleTokens #DigitalAssets #ArtAndTechnology
    23 min
  • Mary's Mission: Transforming Fear into Fearless Retirement | The Covert Code | EP 89
    What if your biggest retirement obstacle isn't numbers—but emotions? In this episode of The Covert Code Podcast, I sit down with Mary Clements Evans, Forbes Books author of "Emotionally Invested: Outsmart Fearless Retirement" and founder of Evan's Wealth Strategies. Discover how Mary revolutionizes retirement planning by blending financial strategy with emotional intelligence, helping clients uncover their "Money Why" and conquer triggers like FOMO and the fear of running out. Learn why understanding your emotional relationship with money matters more than any investment portfolio, and how to design a retirement plan that actually fits your life—not someone else's template. Whether you're decades from retirement or already there, Mary's approach will transform money conversations from stressful to empowering.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH MARY CLEMENTS EVANS
    Website: https://maryclementsevans.com
    LinkedIn: https://www.linkedin.com/in/mary-clements-evans-098538
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    Subscribe for weekly episodes featuring business leaders and innovators
    Share this episode with someone who needs to hear it
    Connect with our guests and continue the conversation
    42 min
  • Alex Herrera is Building Family Legacy | The Covert Code | EP 88
    What does it take to build a lasting family legacy across multiple industries—from automotive to healthcare, solar, taxes, and beyond? In this episode of The Covert Code Podcast, I sit down with Alex Herrera, a serial entrepreneur whose dedication to community and family drives everything he does. Discover Alex's remarkable journey from his automotive roots with Midas and Meineke franchises in Texas to building a thriving 30-year automotive legacy in Arizona's Scottsdale Airpark—the only Costco certified service center with five-star ratings across the board. Learn how finding the right partner, closing the door on your past, and expanding beyond your comfort zone can transform you from passionate technician to multi-industry entrepreneur. Whether you're building your first business or your fifth, Alex's insights on legacy, family, and strategic diversification will inspire your entrepreneurial journey.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH ALEX HERRERA
    Website: https://ac.company/
    LinkedIn: linkedin.com/in/atzael-herrera-84223436
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    - Subscribe for weekly episodes featuring business leaders and innovators
    - Share this episode with someone who needs to hear it
    - Connect with our guests and continue the conversation
    #TheCovertCodePodcast #FamilyLegacy #SerialEntrepreneur #MultiIndustryBusiness #AutomotiveBusiness #EntrepreneurialJourney #BusinessDiversification #CommunityLeadership #LegacyBuilding #ArizonaEntrepreneur
    34 min
  • Rey's Roadmap: Navigating the Fast Lane to Luxury Success | The Covert Code | EP 87
    What does it take to rise from humble beginnings to building luxury brands in both real estate and automotive? In this episode of The Covert Code Podcast, I sit down with Rey Wolmers—eXp real estate broker and Luxury Automotive Consultant at Velocity Honolulu. Discover Rey's remarkable journey from working multiple jobs to creating lifestyle experiences in Hawaii's most exclusive markets. Learn how he bridges the worlds of luxury real estate and high-end automotive, the mindset shifts that transformed his career, and why understanding lifestyle—not just selling products—is the key to success in premium markets. Whether you're in real estate, automotive, or any luxury industry, Rey's story of resilience and strategic brand-building will inspire you to elevate your own approach to business.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH REY WOLMERS
    Website: www.aloharey.com
    Instagram: @Rey_Wolmers
    LinkedIn: linkedin.com/in/reywolmers
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
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    #TheCovertCodePodcast #LuxuryRealEstate #AutomotiveConsulting #EntrepreneurJourney #LuxuryBrands #RealEstateSuccess #LuxuryLifestyle #BusinessResilience #HawaiiRealEstate #SuccessStory
    26 min
  • John Petrocelli: The Power of Livestreaming and Brand Experiences | Covert Code | EP 86
    What happens when livestreaming stops being a broadcast and becomes an immersive brand experience? In this episode of The Covert Code Podcast, I sit down with John Petrocelli, Founder and CEO of Bulldog DM—the world's leading premium livestream studio. Discover how John has pioneered groundbreaking live events for iconic brands like Apple, Netflix, and Coca-Cola, transforming how audiences connect with companies in real-time. Learn the evolution of livestreaming from basic video to experiential storytelling, and why the brands that master immersive digital experiences will dominate audience engagement in the years ahead. Whether you're a marketer, brand leader, or content creator, John's insights will revolutionize how you think about connecting with audiences in the digital age.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    • Amazon: https://rb.gy/wrht8
    • Barnes & Noble: https://rb.gy/vwev0a
    • Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH JOHN PETROCELLI
    • LinkedIn: https://www.linkedin.com/in/johnpetrocelli/
    • Company Website: https://bulldogdm.com/
    🎧 LISTEN ON ALL PLATFORMS:
    • Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    • Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    • iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    • YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    • Website: https://thecovertcode.com/
    • Instagram: https://www.instagram.com/covertcodeofficial
    • Facebook: https://www.facebook.com/thecovertcode
    • LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    • The Covert Code: https://thecovertcode.com/
    • Anna Covert: https://annacovert.com/
    • Covert Communication: https://covertcommunication.com/
    📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    • Subscribe for weekly episodes featuring business leaders and innovators
    • Share this episode with someone who needs to hear it
    • Connect with our guests and continue the conversation
    #TheCovertCodePodcast #Livestreaming #BrandExperiences #DigitalMedia #LiveEvents #BrandStorytelling #ImmersiveExperiences #ContentCreation #DigitalEngagement #LivestreamingPodcast
    37 min
  • Jack Burleigh: The Future of Data Integrity and Lead Generation | The Covert Code | EP 85
    What separates a $350K/month data operation from companies struggling with lead quality? In this episode of The Covert Code Podcast, I sit down with Jack Burleigh, VP of Sales at US Marketing Group—a company I've trusted as a data partner for years. Jack pulls no punches as he reveals the unfiltered truth about data integrity, lead quality, and why trust will determine which companies dominate the future of marketing. With over five years selling aged solar data to 150+ companies monthly, Jack shares insights on safeguarding data, improving lead conversion, and building the kind of transparency that turns skeptical prospects into long-term partners. If you're tired of empty promises and want the straight truth about what makes data actually work, this conversation will transform your approach to lead generation.
    📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
    Amazon: https://rb.gy/wrht8
    Barnes & Noble: https://rb.gy/vwev0a
    Target: https://rb.gy/jhpxri
    ✨ CONNECT WITH JACK BURLEIGH
    Jack's Website: https://www.jackburleigh.me/
    Facebook: https://www.facebook.com/jack.burleigh.16/
    Linkedin: linkedin.com/in/jack-burleigh-362882141
    🎧 LISTEN ON ALL PLATFORMS:
    Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
    Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
    iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
    YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
    🌐 FOLLOW THE COVERT CODE:
    Website: https://thecovertcode.com/
    Instagram: https://www.instagram.com/covertcodeofficial
    Facebook: https://www.facebook.com/thecovertcode
    LinkedIn: https://www.linkedin.com/company/covert-code-official/
    📚 ABOUT HOST ANNA COVERT:
    Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
    ANNA'S WEBSITES:
    The Covert Code: https://thecovertcode.com/
    Anna Covert: https://annacovert.com/
    Covert Communication: https://covertcommunication.com/
    Reactium: https://reactium.io/
    📌 ENJOYED THIS EPISODE?
    Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
    SUPPORT THE SHOW:
    Subscribe for weekly episodes featuring business leaders and innovators
    Share this episode with someone who needs to hear it
    Connect with our guests and continue the conversation
    #TheCovertCodePodcast #DataIntegrity #LeadGeneration #DataQuality #MarketingData #SolarLeads #B2BLeads #DataTrust #LeadQuality #MarketingGrowth
    25 min

About The Covert Code

From the publisher's feed

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact?