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The Covert Code
The Covert Code episodes
- Perry's Playbook: Building Companies That Outlive Their Founders | The Covert Code | EP 84What does it take to build a company that thrives long after its founder steps away? In this episode of The Covert Code Podcast, I sit down with Perry Kaufman—Strategic Advisor to founder-led companies and founder of PSK Consulting. With experience guiding hundreds of businesses through finance, operations, and growth challenges, Perry shares invaluable insights on strategic planning, succession strategies, and the critical decisions that separate companies that fade from those that endure for generations. Whether you're a founder planning your exit, scaling your business, or building for legacy, Perry's expertise will transform how you think about sustainable growth and leadership transition.📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital MarketingAmazon: https://rb.gy/wrht8Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri✨ CONNECT WITH PERRY KAUFMANLinkedIn: https://www.linkedin.com/in/perrykaufman/Company Website: https://perryskaufman.com/🎧 LISTEN ON ALL PLATFORMS:Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499bApple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-codeiHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q🌐 FOLLOW THE COVERT CODE:Website: https://thecovertcode.com/Instagram: https://www.instagram.com/covertcodeofficialFacebook: https://www.facebook.com/thecovertcodeLinkedIn: https://www.linkedin.com/company/covert-code-official/📚 ABOUT HOST ANNA COVERT:Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.ANNA'S WEBSITES:The Covert Code: https://thecovertcode.com/Anna Covert: https://annacovert.com/Covert Communication: https://covertcommunication.com/Reactium: https://reactium.io/📌 ENJOYED THIS EPISODE?Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!SUPPORT THE SHOW:Subscribe for weekly episodes featuring business leaders and innovatorsShare this episode with someone who needs to hear itConnect with our guests and continue the conversation#TheCovertCodePodcast #StrategicPlanning #SuccessionPlanning #FounderLedCompanies #BusinessLegacy #PerryKaufman #PSKConsulting #BusinessGrowth #LeadershipTransition #EntrepreneurshipPodcast33 min
- 🎙️ Island Innovation Meets Mainland Marketing: AdWest 2025's Pacific Vision | The Covert Code Podcast | EP 83Discover the future of advertising leadership with Paul Lam, President of Media Buy Paul, LLC and 15-year Governor of AAF District 13, as he reveals how Hawai'i's creative community is shaping the Western advertising landscape. Learn why AdWest 2025 represents a pivotal moment for media strategy, how the Pele Awards celebrate Pacific creativity, and what it means when island innovation leads mainland marketing evolution across five Western U.S. districts.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Connect With Paul Lam: https://www.linkedin.com/in/paul-lam-25a4966/Adwest: https://adwest.aafwesternregion.org/2025/#aboutBUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht843 min
- Franni's Findings: The Science of Marketing Measurement | The Covert Code | EP 82Uncover the hidden truth behind your marketing data with Franni G., Director of Measurement at VEVO, as she reveals why most companies are making decisions based on flawed attribution models. Discover how data integrity transforms marketing strategies from guesswork into precision science, and learn the complex art of lead attribution that separates authentic brands from those built on shaky foundations. Perfect for marketers drowning in data but starving for insights.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Connect With Franni: https://www.linkedin.com/in/franni-s-99b694BUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#DataIntegrity #MarketingAttribution #DataMeasurement #DigitalMarketing #MarketingAnalytics #LeadAttribution #DataScience #MarketingROI #BrandAuthenticity #MarketingPodcast49 min
- The Jay Young Playbook: Winning in Oil & Gas | The Covert Code | EP 81Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of "The Upside of Oil and Gas Investing." Learn how three decades of strategic foresight in the energy sector, combined with experience from Tiger 21 and even ownership in the World Series Champion Texas Rangers, creates a unique perspective on redefining energy investment strategies for tomorrow's market realities.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Listen To The "Jay Young Show":https://kingoperating.com/thejayyoungshow/BUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#EnergyInvesting #OilAndGas #EnergyFuture #InvestmentStrategy #EnergyEntrepreneur #StrategicInvesting #EnergyLeadership #OilInvesting #EnergyInnovation #InvestmentPodcast36 min
- 🎙️ The Family Formula: Building Business Legacy Through Relationships | The Covert Code Podcast | EP 80Discover the power of family-centered business philosophy with Gina Gennette, CEO and driving force behind Best Payment Solutions, Inc. Learn how 20+ years of prepaid payment innovation has taught her that the strongest businesses operate like tight-knit families. Explore innovative rebate, referral, and review programs that transform client relationships from transactions into lasting partnerships, and why treating your team, clients, and partners as family creates unprecedented loyalty and growth.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Learn About Best Payment Solutions: http://bestpayment.solutions/BUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#FamilyBusiness #PaymentSolutions #BusinessFamily #ClientRelationships #PrepaidPayments #BusinessLoyalty #CorporateIncentives #BusinessRelationships #EntrepreneurialFamily #BusinessPodcast34 min
- 🎙️ The Magic of Marketing: Turning Stories into Sales Spells | The Covert Code Podcast | EP 79Experience marketing magic with Jimi Gibson, VP of Brand Communication at seven-time Inc. 5000 winner Thrive Internet Marketing Agency. Discover how a former professional magician transformed sleight of hand into storytelling mastery that converts audiences into customers. Learn the psychological principles behind persuasive narratives and authentic branding that have helped over 1,000 active clients achieve remarkable growth through the art of strategic storytelling.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Connect With Jimi:https://www.linkedin.com/in/jimi-gibson/BUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#StorytellingMarketing #BrandCommunication #PersuasiveStorytelling #MarketingMagic #AuthenticBranding #ConversionOptimization #BrandStorytelling #MarketingStrategy #DigitalStorytelling #StorytellingPodcast43 min
- Breaking the Tech Glass Ceiling: Innovation Through Inclusion | The Covert Code Podcast | EP 78Transform your understanding of tech innovation with Brenda Darden Wilkerson, President & CEO of AnitaB.org and Forbes tech contributor. Discover how driving equity isn't just about doing good—it's about unlocking unprecedented innovation potential. Learn from a trailblazing leader who's spent her career proving that diverse teams don't just perform better, they revolutionize entire industries. From education foundations to global tech initiatives, Brenda reveals why "Pockets for all" represents more than accessibility—it's the future of inclusive design.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Connect With Brenda: linkedin.com/in/brenda-darden-wilkersonBUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#TechEquity #InclusiveInnovation #WomenInTech #TechInclusion #DiversityInTech #SocialJustice #TechLeadership #AccessibilityTech #TechForGood #InclusionPodcast45 min
- Dr. Orlando's Operating System: Running Sales on AI Power | The Covert Code | EP 77Enter the future of enterprise sales with Dr. Alexander M. Orlando, Co-Founder and Chief Revenue Strategist at Ai Labs Corporation. Discover how 25+ years of complex technology sales experience is being revolutionized by AI, AGI, and ASI technologies. Learn why traditional sales approaches are becoming obsolete and how intelligent systems are creating unprecedented opportunities for market leadership and revenue generation.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Connect With Dr. Alexander M. Orlando:https://www.linkedin.com/in/alexander-m-orlando/BUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#AISales #EnterpriseGrowth #DigitalTransformation #RevenueStrategy #SalesAutomation #ArtificialIntelligence #SalesTech #BusinessAI #TechSales #AIPodcast48 min
- The Apolinski Advantage: Bold Content That Builds Empires | The Covert Code Podcast | EP 76Step into the future of brand messaging with Lisa Apolinski, America's Digital Content Futurist and founder of 3 Dog Write. Discover how bold content strategies have generated over $1.5 billion in client revenue and why most brands are still playing it dangerously safe. Learn from the Forbes and New York Times featured author of five books how to craft messages that don't just get noticed—they create lasting legacy and unshakeable authority in your industry.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/Connect With Lisa: https://www.linkedin.com/in/lisaapolinski/BUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#BrandMessaging #ContentStrategy #DigitalContent #BrandAuthority #ContentMarketing #BrandLegacy #BusinessMessaging #ContentFuturist #BrandBuilding #ContentPodcast46 min
- Gen-Z Marketing Revolution: From Island Dreams to Global Brands | The Covert Code Podcast | EP 75Discover the marketing evolution that's reshaping how brands connect with digital natives. Learn how authentic storytelling, cultural sensitivity, and digital-first strategies are transforming brand engagement from Maui's beaches to Milan's runways. Perfect for marketers struggling to connect with younger audiences and brands seeking genuine cultural resonance in the digital age.Visit The Covert Code: https://thecovertcode.com/Learn More About Anna Covert: https://annacovert.com/BUY THE COVERT CODE BOOK!Barnes & Noble: https://rb.gy/vwev0aTarget: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8#GenZMarketing #DigitalNatives #AuthenticBranding #CulturalMarketing #BrandStorytelling #SocialMediaStrategy #YouthMarketing #DigitalStrategy #BrandEvolution #MarketingPodcast26 min
About The Covert Code
From the publisher's feed
Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact?
Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.