Discover the future of advertising leadership with Paul Lam, President of Media Buy Paul, LLC and 15-year Governor of AAF District 13, as he reveals how Hawai'i's creative community is shaping the Western advertising landscape. Learn why AdWest 2025 represents a pivotal moment for media strategy, how the Pele Awards celebrate Pacific creativity, and what it means when island innovation leads mainland marketing evolution across five Western U.S. districts.

Visit The Covert Code: https://thecovertcode.com/

Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠

Connect With Paul Lam: https://www.linkedin.com/in/paul-lam-25a4966/

Adwest: https://adwest.aafwesternregion.org/2025/#about

BUY THE COVERT CODE BOOK!

Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠

⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠

Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8